Google Search expands agentic capabilities with information agents and Universal Cart

SERoundtable recaps the week's search industry updates including Google's PHP exploit guidance, continued ranking volatility, and platform announcements.

Ahrefs reports that Google serves abnormal or outdated pages to SEO data tools at rates between 5% and 20%, depending on the provider.

Publishers are coordinating across the US and EU to push for legislation requiring AI bots to identify themselves as a defense against scraping.

Google expanded its list of content exclusion methods to seven, adding Search Console AI controls alongside existing snippet and indexing rules.