Optimixed Search News

Google testing sitelinks ads format within AI Overviews

55
News

TLDR

Google is experimenting with sitelinks-style ad formats within AI Overviews to test click-through performance.

Optimixed Overview

Optimixed's original report on this story.

Google is testing a sitelinks ad format within its AI Overviews feature, according to SERoundtable, as part of broader experimentation with various ad layouts designed to optimize click-through rates. Unlike organic links in AI Mode, ads in the feature are being actively tested in different formats to determine which performs best.

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