Google Is Testing a "Found on Site" Label on Google Ads Sponsored Results
TLDR
Google is testing a new "Found on site" label on sponsored results in Google Ads, shown with a magnifying glass icon and a site link.
What this Google Ads test means for your site
- Status
- Test
- Platform
- Google Ads
- Affects
- Sponsored results labels
- Who
- Advertisers running ads on Google Search
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that Google is testing a new label on its sponsored results, reading "Found on site," paired with a magnifying glass icon. A site link sits next to the label and can be clicked. The article does not describe rollout scope or any advertiser-facing controls, so the change's practical effect on campaigns remains unclear.
How we got here: earlier Google Ads coverage
- Sep 22Google Tests 'More From [Advertiser]' Headers Above Sponsored Result Sitelinks
Google is testing a 'More From [Advertiser Name]' label above sitelinks in sponsored search results to clarify ad ownership.
- Aug 17Google Is Testing Clickable Blue Links Directly Within Ad Descriptions
Google is experimenting with blue hyperlinks embedded in sponsored ad descriptions that users can click directly.
- Aug 11Google Testing Advertiser Names and Favicons Above Sponsored Ad Groups
Google is testing a new mobile search layout that displays advertiser names and favicons at the top of sponsored ad groups.
- Aug 4Google Experiments With Hyperlinked Anchor Text in Google Ads Descriptions
Google is testing keyword-rich hyperlinks within ad descriptions that point to the same landing page as the main ad title.