Google Ads Editor 2.14 Turns On AI Max by Default for New Search Campaigns
TLDR
Google Ads Editor 2.14 turns on AI Max by default for new Search campaigns, enables Final URL expansion by default, and removes the local inventory toggle for Shopping advertisers.
What this Google Ads launch means for your site
- Status
- Available
- Platform
- Google Ads
- Affects
- AI Max, Final URL expansion, Shopping local inventory toggle, Search campaigns
- Who
- Google Ads advertisers creating new Search campaigns and Shopping advertisers
- Effective
- Not specified in the source
- Action needed
- Review default settings on new Search campaigns and confirm Final URL expansion and AI Max status before budgets are committed.
Optimixed Overview
Optimixed's original report on this story.
PPC Land reports that the latest Google Ads Editor release switches AI Max on by default for new Search campaigns, with Final URL expansion also starting switched on. Shopping advertisers lose the local inventory toggle in the update, which covers 10 changes in total.
How we got here: earlier Google Ads coverage
On July 24, Google Ads Editor 2.13 added AI Max support for Shopping campaigns. On August 14, Google said it would automatically migrate legacy Search campaign features to AI Max starting September 1. On August 20, Google added multi-campaign A/B testing and forecasting tools to AI Max for Search campaigns, and on September 23 it launched AI Max reporting for Search Ads. Now, Google Ads Editor 2.14 turns on AI Max by default for new Search campaigns, enables Final URL expansion by default, and removes the local inventory toggle for Shopping advertisers.
Summary of earlier coverage
- Aug 19Microsoft Advertising Rolls Out AI Max Globally With Automated Targeting, Creative, and Landing Pages
Microsoft Advertising is rolling out AI Max globally, bringing automated search term matching, creative generation, and landing page selection to Search campaigns with opt-in controls.
- Jul 24Google Ads Editor 2.13 Brings AI Max Support to Shopping Campaigns With New Performance Features
Google Ads Editor 2.13 now supports AI Max in Shopping campaigns, bringing automated text generation and other AI features to offline campaign management.
- Jul 24Google Ads AI Max Expands to Shopping Campaigns; Merchant Center Rolls Out Additional AI Features
Google expands AI Max to shopping campaigns with new customization options while rolling out additional AI features across Google Merchant Center.
- Jul 24Google Expands AI Max for Shopping Campaigns With Text Customization and URL Expansion
Google is rolling out expanded AI Max capabilities for Shopping campaigns, including text customizations, URL expansion, and conversion lift estimates.