Invoca AI Agents Book Appointments in RCS Chats Opened From Google Search Ads, Sitelinks and Snippets
TLDR
Invoca's AI agents can book appointments in RCS chats that start from Google Search message ads, sitelinks and featured snippets, in beta for telecom, finance and travel brands.
Optimixed Overview
Optimixed's original report on this story.
According to PPC Land, message ads, sitelinks and featured snippets in Google Search can open RCS chats, and Invoca's AI agents handle those conversations to book appointments for telecom, finance and travel brands. The beta excludes health data. The report leaves open whether Gemini or Invoca is the party answering these chats.
How we got here
- Sep 16OpenAI is testing a new ad format called Sponsored Agents in ChatGPT that opens a sponsored business conversation
OpenAI is testing a new ad format in ChatGPT that launches a sponsored business agent when users click an ad.
- Sep 2Google DeepMind Says Gemini Is Moving Beyond Chatbot Toward Task-Executing AI Agent
Google DeepMind outlined how Gemini is transitioning from a conversational chatbot to an AI agent capable of using tools and completing autonomous tasks.
- Aug 25Google Ads Tests Animated Gemini-Powered Sponsored Results Loading
SERoundtable spotted Google testing a loading animation for mobile search ads that displays a Gemini branding and "Evaluating sponsored results" message.
- Jul 31OpenAI Rolling Out Business Agent Ads That Launch ChatGPT Conversations Instead of Web Links
OpenAI is testing a new ad format called "Agent" that sends users into ChatGPT business conversations instead of website landing pages, currently available to select advertisers.