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Meta's ads with creators reach $15 billion annual run rate as AI tools expand

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TLDR

Meta's creator-focused ads business grew to a $15 billion annual run rate in Q3, driven by adoption of AI creative tools and a commission-based model called Muse.

Optimixed Overview

Optimixed's original report on this story.

Meta's creator ads business reached a $15 billion annual run rate in Q3, with nearly 10 million advertisers using the platform's AI creative tools. The company introduced Muse, a creator collaboration tool set up by 10 million people, which will operate on a commission-based model charging businesses fees on sales generated through creator partnerships.

Topics:AI & Machine Learning in SEO
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