Meta's Muse accounted for 59% of AI agent requests in October, with Comet at 3.6%
TLDR
Meta's Muse sent 59% of AI agent requests in October, Comet sent 3.6%, and 85% of agent requests landed on product and search pages.
Optimixed Overview
Optimixed's original report on this story.
Per PPC Land, Muse accounted for 59% of agent requests in October, while Comet accounted for just 3.6%. The report also found that 85% of these agent requests landed on product and search pages, raising the question of whether Black Friday will convert these agents into shoppers.
How we got here: earlier coverage
- Nov 12AI Agent Traffic Grew 8x in Two Months, and a16z Says Firms Must Court Agents
Andreessen Horowitz says AI agent traffic grew eightfold in two months, and that firms need to court these agents; October data from HUMAN customer sites shows Meta's Muse made 59% of agent requests and OpenAI 30%.
- Oct 20Personal AI agents like Meta Muse and OpenAI Dots are bypassing traditional web crawling through cloud browsers
Meta Muse and OpenAI Dots access websites via cloud browsers and connectors rather than traditional crawling, potentially circumventing robots.txt rules and affecting analytics tracking.
- Oct 19Meta engineers split one AI agent into 14 specialized agents to reduce hallucinations and cut data prep time
Meta engineers reduced AI hallucinations and data prep time by splitting a single AI agent into 14 specialist agents that handle different tasks.
- Oct 15Meta's Muse AI bot captures one-third of all AI browser traffic within 9 days of launch, DataDome reports
Meta's Muse AI bot generated one-third of all AI browser traffic in its first 9 days, mostly from CDN infrastructure rather than consumer devices, per security firm DataDome.