Most Americans Let AI Stand In for Search, but Many Balk When It Touches Stored IDs
TLDR
A Shift survey of 1,005 Americans finds 68% have let AI stand in for search, while 48% recoil at AI near stored IDs, and Chrome remains the first browser for 58%.
Optimixed Overview
Optimixed's original report on this story.
A Shift survey of 1,005 Americans found that 68% have let AI stand in for search, yet 48% recoil at the idea of AI near stored IDs. Chrome is still the first browser for 58% of respondents, and 64% say they want a browser they can steer, as first reported by PPC Land.
How we got here: earlier coverage
- Nov 12Chrome buttons push AI Mode, a feature the €460m EU search fine did not cover
Chrome, which holds a 68.81% share, now feeds users into Google's AI Mode, a feature its own code limits to Google search users, and it is unclear whether rules in Washington, Brussels or London can reach those buttons.
- Nov 11Survey: 65% of US Adults Have Used Reddit or TikTok When Google Did Not Help
A survey of 1,014 US adults found 65% have turned to Reddit or TikTok when Google did not help, while 88% still used Google to pick their latest business.
- Nov 6Most UK Adults Would Abandon an AI Shopping Agent After a Single Error, YouGov Poll Finds
A YouGov poll of 2,080 UK adults found only 19% trust AI to make everyday purchases, compared with 55% for a human adviser.
- Sep 4Research shows users are combining Google searches with AI tools rather than switching away entirely
New research indicates users are blending traditional Google searches with AI tools rather than entirely switching away from Google.