OpenAI automatically enables creative enhancements for ChatGPT advertisers
TLDR
OpenAI is automatically turning on creative enhancements for ChatGPT Ads starting October 30, 2026, with an opt-out option available.
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that OpenAI notified advertisers of an automatic rollout of creative enhancements for ChatGPT Ads beginning October 30, 2026. Advertisers can disable the feature or adjust settings through Ads Manager.