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OpenAI Details How Its Custom LLM Orchestrator Selects and Serves Ads in ChatGPT

By the Optimixed Newsroom
35
News

TLDR

OpenAI disclosed how ChatGPT's LLM-powered ad system interprets conversations and selects ads for auction.

Optimixed Overview

Optimixed's original report on this story.

OpenAI explained the mechanics of a custom LLM orchestrator that powers ad selection in ChatGPT, detailing how it processes multi-turn conversations, nominates candidates for auction, and filters out placements that fail to meet response-time requirements.

Topics:AI & Machine Learning in SEO
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