Optimixed Search News

Optable launches agentic AI marketplace to streamline programmatic ad buying and boost publisher revenue

35
Product announcement

TLDR

Optable is launching an AI-agent-powered marketplace to make programmatic ad buying more efficient and transparent for publishers.

Optimixed Overview

Optimixed's original report on this story.

Optable is introducing an agentic AI marketplace designed to combine the scale of programmatic advertising with the customization of direct media buying. The platform aims to address longstanding inefficiencies in the programmatic supply chain—which currently absorbs nearly half of ad spend—by using AI agents to facilitate more direct publisher-buyer relationships and reduce friction in impression auctions, as covered by AdExchanger.

Topics:AI & Machine Learning in SEO
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