More than a quarter of CMOs hired this year have AI skills, up from 9% four years ago
TLDR
Over a quarter of CMOs hired this year have AI skills, compared with 9% of those hired four years ago, according to Findem and CMO Huddles data.
Optimixed Overview
Optimixed's original report on this story.
Findem and CMO Huddles data shows that more than a quarter of CMOs hired this year have AI skills, up from just 9% of those hired four years ago. The figures point to a shift in what companies look for in marketing leadership, as first reported by Marketing Dive.
How we got here
- Oct 24IAB Europe survey finds 86% of European ad businesses using AI for marketing, but only 48% have governance policies in place
An IAB Europe survey of 50 ad businesses shows heavy AI adoption among marketers but significant gaps in governance and compliance policies.
- Sep 28Marketing employers are hiring for AI agent builders, not prompt writers
MARTECH analyzed 60 marketing job postings to map what employers now want: AI agents and workflow automation, not just prompt expertise.
- Sep 11Marketers Pivot Spending for AI-Driven Discovery, But Measurement Systems Fall Behind
Per IAB's survey, 76% of marketers are prioritizing content optimization for AI-generated answers, but 45% struggle to compare AI-driven versus traditional customer journeys, forcing most to layer new AI metrics atop legacy measurement systems.
- Aug 24Most Marketers Still Call AI Search Optimization 'SEO'—and Case Studies Trump Acronyms
New research from Fractl finds 81% of marketers still call AI search optimization 'SEO' internally, and vendors' credibility hinges far more on case studies and methodology than on terminology fluency.