Reddit Offers New Advertisers Ad Credits to Spend in Q4
TLDR
Reddit is offering new advertisers ad credits on campaigns that go live before November 20, in the U.K. and U.S., as it seeks Q4 spend.
What this Reddit launch means for your site
- Status
- Available
- Platform
- Affects
- New advertiser ad credits, Q4 campaigns
- Who
- New Reddit advertisers
- Effective
- Campaigns live before November 20
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
Reddit is giving new advertisers credits on campaigns that go live before November 20: in the U.K., £500 for £1,000 spent or £2,000 for £2,000 spent, and in the U.S., $1,500 in credits for $1,500 spent, per an ad exec's email and ads seen by Digiday. Accuracast group CEO Farhad Divecha said such incentives can reignite dormant clients' interest, though his team's clients are less keen on Reddit after the drop in Google Search and ChatGPT referral traffic.
How we got here: earlier Reddit coverage
- Oct 29Reddit's ad revenue climbs 54% to $847M while daily users stall at 130.3M
Reddit's ad revenue rose 54% to $847 million while its daily audience stalled at 130.3 million, and search referrals to the platform fell by over 1 million a week in October.