Reddit's ad revenue climbs 54% to $847M while daily users stall at 130.3M
TLDR
Reddit's ad revenue rose 54% to $847 million while its daily audience stalled at 130.3 million, and search referrals to the platform fell by over 1 million a week in October.
Optimixed Overview
Optimixed's original report on this story.
PPC Land reports that Reddit's ad revenue grew 54% to $847 million while its daily users stalled at 130.3 million. The report also notes that search referrals fell by over 1 million a week in October, and that the daily audience advertisers buy could shrink by low double digits in Q4, raising the question of whether the $1 billion revenue guidance will hold.
How we got here
- Oct 29Google Search Revenue Growth Slows to 12% in Q2 as YouTube Ads Slow to 9%
Google Search revenue growth slowed to 12% in Q2 from 17%, YouTube ads slowed to 9%, and advertisers still cannot see AI Mode pricing because no paid click or CPC data is available.
- Sep 24Google Search and Discover traffic to publishers dropped 40% year-over-year, while direct and internal traffic grew
Publisher traffic from Google Search and Discover fell 40% year-over-year, according to new reporting.
- Aug 2Reddit Reaches 130.3M Daily Active Users While Revenue Grows 61% Year-Over-Year
Reddit topped 130M daily active users in Q2 2026 with 61% YoY revenue growth, though the platform increasingly relies on search engine and AI chatbot traffic rather than direct visits.
- Jul 22Google Reports $81.6B Search Ad Revenue in Q2 2026, Up 14.5% Year-Over-Year
Google's Q2 2026 search ad revenue grew 14.5% to $81.6 billion, driven by AI Overviews and AI Mode adoption.