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Google: URL keywords become less relevant once a page has content

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TLDR

Google's Gary Illyes and Cherry Prommawin clarified that URL keywords matter less once a page has substantive content, and that emoji are barred from domain names but permitted in URL paths.

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Optimixed's original report on this story.

Google's Gary Illyes and Cherry Prommawin clarified that while URL keywords can provide relevance signals, their importance diminishes once a page contains substantive content. The pair also noted that emoji are prohibited in domain names but permitted within URL paths, and identified a discrepancy between Google's video guidance and its official URL documentation on the topic.

Topics:SEO News & Algorithm Updates
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