Vodafone Germany to cut 2,300 jobs over two years, merging customer service with sales
TLDR
Vodafone Germany plans to cut about 2,300 jobs over two years and merge customer service with consumer and business sales as AI expands its role in the business.
Optimixed Overview
Optimixed's original report on this story.
Vodafone Germany is merging its customer service function with consumer and business sales, a change that comes as AI takes on more of the work of creating and steering ad campaigns, according to PPC Land. Talks with staff are set to begin in early 2027, and the report raises the question of what Vodafone will fund as the restructuring proceeds.