Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Bing’s New Shopping SERP Test Featuring Expanded Sponsored Product Carousels
Bing is experimenting with a significantly larger double-rowed carousel of sponsored products on its shopping search results page. This test features an expanded section of ads alongside organic product cards. Early observations suggest this format may increase user engagement and product additions to shopping carts. The update highlights Bing’s ongoing efforts to enhance shopping SERP layouts for better visibility of sponsored content.
Optimixed’s Overview: Bing’s Enhanced Shopping Results Boost Sponsored Product Visibility
Expanded Sponsored Product Carousel on Bing Shopping SERP
In a recent test spotted by Sachin Patel, Bing’s shopping search results page (SERP) now includes a prominent double-rowed carousel dedicated to sponsored products. This new layout places a substantial number of ads front and center, increasing the exposure of paid listings significantly compared to previous formats.
Blend of Sponsored and Organic Listings
- The new design features a mix of large sponsored product carousels alongside traditional individual product cards from organic sources.
- This combination aims to provide users with a richer shopping experience while enhancing advertiser visibility.
Potential Impact and User Engagement
Preliminary feedback and shared images indicate that the larger sponsored section might encourage users to add more products to their shopping carts through ads. Although individual user experiences may vary, this test demonstrates Bing’s focus on optimizing its shopping interface to benefit both consumers and advertisers.
