AI and Machine Learning in SEO

Source: Search Engine Land by Becky Simms. Read the original article AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.

Source: Search Engine Land by Contentful. Read the original article Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.

Source: Search Engine Land by Constantine von Hoffman. Read the original article Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search…

Source: Search Engine Land by Danny Goodwin. Read the original article Analysis of 10,000 keywords shows pages ranking across Google AI Overview fan-outs account for over half of all citations.

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of How Elena Verna Drives Explosive Growth at Lovable in the AI Era Elena Verna, head of growth at AI…

Source: Search Engine Land by Claire Brain. Read the original article AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus underperforming…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of SEO Insights on AI and Traditional Search Integration SEO for AI remains fundamentally the same as traditional…

Source: Search Engine Land by Gus Pelogia. Read the original article As search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI search behavior and track…

Source: Search Engine Land by Danny Goodwin. Read the original article Google said AI Mode will deliver faster, smarter answers and tackle complex questions, comparisons, and planning with stronger reasoning.

Source: Search Engine Land by Danny Goodwin. Read the original article AI search is not changing SEO fundamentals. Google’s Danny Sullivan says to keep doing things that will make you successful in…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Edits Video Editing App Final 2025 Update Meta’s Edits app introduces powerful AI-driven video…

Source: Search Engine Land by Heather Brousell. Read the original article A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

Source: Search Engine Land by Artlist.io. Read the original article How serious marketing teams are using AI to move faster without cutting corners.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Long AI-Generated Search Result Snippets Google is experimenting with very long and expandable AI-generated snippets…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google’s AI-Powered ‘Portraits’ Now Include YouTube Creators Google’s Portraits AI lets users interact with AI-generated…

Source: Lenny’s Newsletter by Amir Klein. Read the original article TL;DR Summary of Building a Second Brain with ChatGPT Projects for Product Management Success **Harnessing AI as a second brain** enables product…

Source: Search Engine Land by Barry Schwartz. Read the original article Build great sites, great content, for your users – Nick Fox, SVP of Knowledge and Information at Google, said.

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of How to Build a PM “Second Brain” Using AI In this episode, Amir Klein from monday.com shares a **practical…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Nick Fox on AI Search Optimization and Publisher Partnerships Nick Fox, Google’s SVP of Knowledge and…

Source: moz (en-US). Read the original article TL;DR Summary of Understanding Google’s Hybrid Search Future: Exploring Web Guide and Query Fan-Out Google’s hybrid search integrates AI-powered features from Gemini with its traditional…

Source: Search Engine Land by Danny Goodwin. Read the original article Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots because they say ‘dumb things.’

Source: Search Engine Land by Andrew Holland. Read the original article As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive momentum.

Source: Data & Studies – SEO Blog by Ahrefs by Despina Gavoyannis. Read the original article TL;DR Summary of Google’s AI Mode vs AI Overviews: Citation and Content Differences Revealed Google’s AI…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Replaces Q&A Feature in Maps with AI-Powered Ask Button Google is phasing out the traditional Q&A…

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of How OpenAI’s Codex Revolutionizes AI-Led Software Development Codex, OpenAI’s powerful coding agent, has experienced a remarkable 20x growth since…

Source: Search Engine Land by Purna Virji. Read the original article Why the ‘more is better’ era of marketing technology is officially over, and what actually works instead.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces AI-Powered Article Overviews in News Google is testing AI-powered article overviews in Google News to…

Source: Sterling Sky Inc by Carrie Hill. Read the original article The days of making five separate phone calls to compare quotes for local services seem to be coming to an end….

Source: Search Engine Land by Jason Barnard. Read the original article Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of WhatsApp’s New Holiday Features: Missed Call Messages, Emoji Reactions, and AI Enhancements WhatsApp has introduced…

Source: SparkToro by Rand Fishkin. Read the original article TL;DR Summary of Understanding the True Nature of AI Language Models AI language models like ChatGPT and Claude operate as probability-based token predictors,…

Source: SEO Blog by Aleyda by Aleyda Solis. Read the original article TL;DR Summary of Key Insights from Google Search Central Zurich 2023 Event The Google Search Central Zurich 2023 event highlighted…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Instagram’s Use of AI-Generated Post Summaries to Boost Google Search Rankings Instagram is employing AI-generated…

Source: Kyle Poyar’s Growth Unhinged by Kyle Poyar. Read the original article TL;DR Summary of Why AI Startups Must Rethink ARR and Retention Strategies AI-native companies face significantly lower revenue retention compared…

Source: Data & Studies – SEO Blog by Ahrefs by Mateusz Makosiewicz. Read the original article TL;DR Summary of How AI Tools Spread Misinformation About Brands: A Xarumei Case Study This experiment…

Source: Search Engine Land by Danny Goodwin. Read the original article AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Enhances Create App with Advanced AI Features and Shopping Insights YouTube has integrated Google’s…

Source: Search Engine Land by Danny Goodwin. Read the original article Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of OpenAI Updates Its ChatGPT Crawlers and Bots OpenAI has revised the roles and descriptions of its web…

Source: Search Engine Land by Nick LeRoy. Read the original article Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs,…

Source: Search Engine Land by Jordan Koene. Read the original article New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of Practical AI Use Cases with ChatGPT Agent Mode by Michal Peled Michal Peled showcases how ChatGPT agent mode can…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Integration of Search Live in AI Mode Google is testing the integration of Search Live (Gemini…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Business Insider’s AI Pilot for News Publishing Business Insider is launching a custom GPT AI pilot to…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Renewed Partnerships with News Publishers to Power AI Chatbot Meta is re-engaging with news…

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of How Surge AI Achieved $1 Billion Revenue with Under 100 Employees Surge AI, led by founder Edwin Chen, became…

Source: Search Engine Land by Danny Goodwin. Read the original article Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate search crawling from AI crawling.

Source: Search Engine Land by Zareen Fidlon. Read the original article See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in model-generated…