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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

Google’s AI Adventure – One Year On

Source: SEO for Google News

By: Barry Adams

05/08/25

A year after the introduction of AI Overviews, let’s look at the impact on publishers’ traffic and visibility and what’s next in store for AI in search.

LinkedIn Launches AI-Powered Career Discovery Tools

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/07/25

Now, you’ll be able to describe your dream job, and LinkedIn will help you find it.

Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?

Source: The Internet Marketing Driver

By: Glenn Gabe

05/05/25

Glenn Gabe covers Google’s evolving view of auto-translated content, including using AI to translate content at scale (based on Reddit’s heavy use of AI-translations).

Meta’s AI Chatbot Reawakens Concerns About Data Tracking

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/05/25

Personalization generally comes at the cost of privacy. 

Inside Devin: The world’s first autonomous AI engineer that’s set to write 50% of its company’s code by end of year | Scott Wu (CEO and co-founder of Cognition)

Source: Lenny's Newsletter

By: Lenny Rachitsky

05/04/25

How Devin, the world’s first AI software engineer, is transforming coding—and why AI will create more engineering jobs, not fewer

Google Expands Access to Conversational AI in Search

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/01/25

Google’s giving more people access to its new “AI Mode” in Search.

Google Testing AI Overviews On Right Hand Side

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/01/25

Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts…

Zuckerberg Discusses AI Bot Profiles and the Potential for AI Companionship

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/30/25

Zuckerberg has addressed the potential for AI bot profiles in social apps.

Pinterest Officially Launches Tags on AI-Generated Content

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/30/25

Pinterest has seen an influx of AI generated content of late.

Meta Outlines Privacy-Enhanced Approach to AI on WhatsApp

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/29/25

A more privacy-focused approach to AI on WhatsApp.

Meta Launches Standalone AI Chatbot App Designed for Conversational Use

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/29/25

Meta’s new standalone app is designed to be a conversational partner in everyday life.

Bing Testing New AI Answer Summary

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/29/25

Microsoft is testing a new format for an AI Answer or AI Summary in the Bing Search results. This shows the AI generated answer as a list of terms that can be…

Make product management fun again with AI agents

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/29/25

Tal Raviv shares a hands-on playbook for using AI agents to ditch PM busywork and make product management fun again.

Study Shows That AI Bots Are More Persuasive Than Humans in Divisive Debate

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/28/25

A new study has found that AI-generated bots can successfully persuade human users.

How this former NYT columnist uses ChatGPT to brainstorm ideas, do research, and find the perfect metaphor | Farhad Manjoo

Source: Lenny's Newsletter

By: Claire Vo

04/28/25

Farhad Manjoo shares his process for using AI to help him write

Google Used Search Signals & Data To Train Gemini AI Models

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/28/25

Google uses its search engine data and signals to help train its Gemini AI models, we learned from documents from the DOJ deposition testimony. Although, we kind of knew that when Google…

How to Align Your SEO Process With AI Discovery [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

Some pointers on how to evolve your SEO strategy to align with AI-based discovery. 

Meta’s AI Models Will Be Made Available to Astronauts on the ISS

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

Meta’s working with Booz Allen to make its AI models available in space.

LinkedIn Shares Insights into AI Adoption, and Tips on How to Integrate AI Tools

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

New data from LinkedIn on the business benefits of AI adoption.

Google Search Behind The Music AI Section

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

Google seems to have added a new section to music knowledge panels named “Behind the music.” It seems that this is generated using Google’s Gemini AI and gives you a bit of…

How AI Use is Evolving Over Time [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/24/25

A look at how AI usage is changing as we become more attuned to the latest tools.

YouTube is testing AI Overviews in its search results

Source: Search Engine Land

By: Danny Goodwin

04/24/25

YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?

YouTube’s Testing AI-Based Recommendations in Search Queries

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

A new AI-based test from YouTube.

ChatGPT releases Memory with Search

Source: Search Engine Land

By: Danny Goodwin

04/22/25

ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.

Instagram Implements Expanded AI Age Checking, New Parent Prompts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/21/25

Expanded age checking from Meta, as it looks to advanced its AI age verification process.

Google Search boss: AI Overviews boost click quality

Source: Search Engine Land

By: Danny Goodwin

04/17/25

Google’s Elizabeth Reid says AI Overviews drive ‘higher-quality clicks’ as many publishers watch organic traffic decline.

xAI Adds Memory to Grok to Personalize Future Responses

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/17/25

Another update for X’s AI chatbot.

AI Overviews Reduce Clicks by 34.5%

Source: Data & Studies - SEO Blog by Ahrefs

By: Ryan Law

04/17/25

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.

Google AI Mode May Get Direct Query Method

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at…

Meta Adds AI Prompts for VR Horizon Worlds Creation

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/16/25

Meta’s metaverse plans are still on track, despite it tempering references to the project. 

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