AI and Machine Learning in SEO

Six months ago, I covered the famous (non) “buckle up” comments about the changes coming to Google Search over the next several months. Well, Andy Simpson posted a recording of Danny Sullivan,…

About 45 minutes before OpenAI’s announcement of GPT-4o, Google posted on X a demo of new Gemini capabilities where you show Google Gemini something on your camera via a live video feed…

Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.

From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.

Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.

Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, confirmed he is no longer working on the Copilot project. He stepped down as the head of Bing Search…

Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.

Google’s John Mueller responded to some questions around why sites hurt by the September 2023 Google helpful content update have not recovered with March 2024 Google core update. He said on X…

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.

The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in…

Google’s John Mueller said the link best practices SEO documentation on its website are still “good guidelines” for both SEO and overall “accessibility & UX reasons.” The guidelines are only about 14…

The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.

Google’s cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.

Regaining Trust: Lessons Learned From Losing a Local SEO Client

You’ll be the driving force behind all things SEO, making sure the technical content we’re creating not only educates and engages our audience but also significantly boosts our SEO efforts. Your role…

Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler.

Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you…

Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.

Google has updated the Suggest an edit feature within Google Maps business listings. Google said the new flow is “easier” and should help make updates to the Google Maps data.

Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.

Google is testing replacing the “call” button in the Google Ads, including Local Service Ads, with a “get phone number” button. This is a much longer phrase to use, but it is…

With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.

Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value.

Brought to you by: • Sprig—Build a product people love • Dovetail—Bring your customer into every decision • Coda—Meet the evolution of docs — Matt Abrahams is a renowned communication expert, with…

You can now search Google for any of your wallet addresses across bitcoin and five new Ethereum Virtual Machine (EVM) networks. So you can look up your balances within those networks directly…

Unify customer data into a single view to drive true personalization without relying on third-party tracking.

A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one…