Category: AI and Machine Learning in SEO

Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.

More AI innovation from Meta.

More AI innovation from Meta.

The push to develop AI models faster risks causing more social harm.

The push to develop AI models faster risks causing more social harm.

Google’s AI Mode, powered by Gemini 2.0 appears to be quite good. We need to pay attention to how it ranks and recommends websites.

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.

The company reportedly pushed ahead with its LLM development despite knowing it was breaking copyright law.

A new, AI-powered version of Snap’s Lenses.

The project could give Meta a significant advantage in AI development. 

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

AI tools can help in your research and development efforts but they are not an answer in themselves.

A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI’s ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google’s Gemini, are just wrong, way too often. I have said this time and time again, when I see an AI Answer, at this point, I just skip over…

Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.

Google Search is testing a feature to quiz you on the product you are looking for and then to give you more tailored recommendations for product suggestions. This box is titled “get tailored recommendations” and it reminds me of the AI powered recommendation ads, but these are different.

AI agents are the next wave set to sweep across the business landscape.

The new tags will help to highlight AI generated content in-stream.

The company will have to face trial over the alleged use of pirated works in its AI dataset.

with magic, without (touching) JSON

ChatGPT is great, but Deep Research is next-level for SEO. Discover how it delivers real-time insights, citations, and competitive advantages.

Google has officially announced Google AI Mode, after hearing rumors about it for months and then seeing leaked screenshots of it a few weeks ago. Google said AI mode gives you more advanced reasoning, thinking and multimodal capabilities so you can get help with even your toughest questions.

In December, Google told us they are testing powering AI Overviews using Gemini 2.0. We think we even saw Google testing this in the wild with deeper AI Overviews with tons of links. Well, now, in the U.S. AI Overviews are officially powered by Gemini 2.0, it is no longer a test.

Plus, AI Overviews are now available to more searchers, including teenagers.

Google’s looking to fend off rising competition in search. 

Google’s adding more AI elements to its shopping options.

Google’s new features, including vision match and virtual try-ons, create a more interactive, personalized shopping experience for consumers.

Google is now using generative AI, and labeling it as such, within the Google Search product details overlay. When you click on a product listing in Google Search, the overlay window has a section called top insights. That section can be generated using AI.

Google is now showing AI Overviews within the movie review summaries in Google Search. Under the review summaries is a disclaimer that reads, “Al overviews are experimental.”

The new overview provides key insights into how you can maximize AI adoption.