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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

Robby Stein Of Google On AI Not Replacing Search, AI Within Search, AEO & SEO For AI & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/13/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How Google Integrates AI to Expand Search and Enhance User Experience Google Search is evolving with AI…

Inside Google’s AI turnaround: The rise of AI Mode, strategy behind AI Overviews, and their vision for AI-powered search | Robby Stein (VP of Product, Google Search)

Source: Lenny's Newsletter

By: Lenny Rachitsky

10/10/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Robby Stein on Leading AI Innovation at Google and Instagram Robby Stein, VP of Product at Google, oversees transformative…

How different AI engines generate and cite answers

Source: Search Engine Land

By: Greg Jarboe

10/10/25

Source: Search Engine Land by Greg Jarboe. Read the original article See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.

Researchers fooled AI models with fake dates to boost visibility

Source: Search Engine Land

By: Danny Goodwin

10/09/25

Source: Search Engine Land by Danny Goodwin. Read the original article Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.

The Ultimate 82-Point Checklist for SEO & AI Visibility

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

10/09/25

Source: General SEO – SEO Blog by Ahrefs by Despina Gavoyannis. Read the original article TL;DR Summary of The Ultimate SEO + AI Search Checklist: Boost Your Brand Visibility This checklist merges…

The Ultimate 82-Point Checklist for SEO & AI Visibility

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

10/09/25

Source: General SEO – SEO Blog by Ahrefs by Despina Gavoyannis. Read the original article TL;DR Summary of The Ultimate SEO + AI Search Checklist for Brand Visibility This comprehensive checklist merges…

AI search relies on brand-controlled sources, not Reddit: Report

Source: Search Engine Land

By: Danny Goodwin

10/09/25

Source: Search Engine Land by Danny Goodwin. Read the original article New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.

First interview with Scale AI’s CEO: $14B Meta deal, what’s working in enterprise AI, and what frontier labs are building next | Jason Droege

Source: Lenny's Newsletter

By: Lenny Rachitsky

10/09/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Lessons from Jason Droege on Building Scale AI and Uber Eats Jason Droege, CEO of Scale AI, shares insights…

How to measure and maximize visibility in AI search

Source: Search Engine Land

By: Conductor

10/09/25

Source: Search Engine Land by Conductor. Read the original article Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and…

We’ve Learned More About How to Appear in AI Answers – SparkToro

Source: SparkToro

By: Rand Fishkin

10/09/25

Source: SparkToro by Rand Fishkin. Read the original article TL;DR Summary of How to Influence AI Tools and LLM Rankings in 2024 Recent research reveals that AI language models like ChatGPT and…

Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’

Source: Search Engine Land

By: Danny Goodwin

10/08/25

Source: Search Engine Land by Danny Goodwin. Read the original article OpenAI CEO Sam Altman used to hate ads. Now it seems he’s warming up to them as OpenAI builds the tech…

AI Survival Strategies for Publishers

Source: SEO for Google News

10/08/25

Source: SEO for Google News. Read the original article TL;DR Summary of Navigating the Future of Online Publishing Amid AI and Search Evolution The rise of AI technologies has accelerated shifts in…

Google Testing Improved Recipe AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/08/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New AI Recipe Overview Update Google is testing a more publisher-friendly AI overview design for recipe…

ChatGPT becomes a platform for apps – and maybe marketing

Source: Search Engine Land

By: Constantine von Hoffman

10/07/25

Source: Search Engine Land by Constantine von Hoffman. Read the original article You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful…

A free year of Devin: the world’s most advanced autonomous AI software engineer

Source: Lenny's Newsletter

By: Lenny Rachitsky

10/07/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Unlock a Free Year of Devin: The Advanced Autonomous AI Engineer for Insider Subscribers Lenny’s Newsletter now offers Insider…

Optimizing content for generative engines: 17 actionable tips

Source: Search Engine Land

By: Claire Taylor

10/07/25

Source: Search Engine Land by Claire Taylor. Read the original article Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive…

Google testing AI-generated descriptions for search snippets

Source: Search Engine Land

By: Barry Schwartz

10/06/25

Source: Search Engine Land by Barry Schwartz. Read the original article Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.

“I’m incapable of doing my job without AI”: How this top PM uses Claude + ChatGPT as his second brain

Source: Lenny's Newsletter

By: Claire Vo

10/06/25

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How Amir Klein Leverages AI to Revolutionize Product Management Workflows Amir Klein, a top product manager at Monday.com, demonstrates…

Google Testing AI Generated Search Snippet Descriptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/06/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests AI-Generated Descriptions in Search Results Google is actively experimenting with replacing traditional search result snippets…

Hype or Not? Should you be investing in AI Agents? – Marie Haynes

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

10/03/25

Source: SEO Blog by Marie Haynes Consulting by Marie Haynes. Read the original article TL;DR Summary of How Multi-Agent AI Systems Will Transform Enterprises and Search Multi-agent AI systems involve multiple autonomous…

Google Ads copywriting with AI: Getting the prompt right

Source: Search Engine Land

By: Jason Tabeling

10/03/25

Source: Search Engine Land by Jason Tabeling. Read the original article Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger…

AI Max for Search: Everything you need to know

Source: Search Engine Land

By: Christine Askew

10/03/25

Source: Search Engine Land by Christine Askew. Read the original article From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test…

Meta unveils Business AI and new generative tools

Source: Search Engine Land

By: Anu Adegbola

10/02/25

Source: Search Engine Land by Anu Adegbola. Read the original article Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.

Meta: AI interactions will shape content and ad recommendations

Source: Search Engine Land

By: Anu Adegbola

10/02/25

Source: Search Engine Land by Anu Adegbola. Read the original article Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant…

Meta Outline Expanding AI Ad Tools, Including AI Chatbots for Websites

Source: Unknown Source

By: Andrew Hutchinson

10/02/25

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Latest AI-Powered Ad Tools and Business Features Meta introduces a suite of new AI-driven tools including customizable Business…

Organizing content for AI search: A 3-level framework

Source: Search Engine Land

By: Bruce Clay

10/01/25

Source: Search Engine Land by Bruce Clay. Read the original article Google’s FastSearch and RankEmbed reveal why clarity drives AI visibility. Here’s how to strengthen the signals that count.

YouTube dominates AI search with 200x citation advantage: Data

Source: Search Engine Land

By: Danny Goodwin

10/01/25

Source: Search Engine Land by Danny Goodwin. Read the original article AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.

Google AI Mode Gets More Visual

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/01/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s AI Mode Enhances Visual Query Understanding and Responses Google’s AI Mode now processes queries with advanced…

Elizabeth Reid, Head Of Google Search, Interviewed On AI, Search, SEO & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/01/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search’s AI Evolution and Future Insights from VP Elizabeth Reid Elizabeth Reid, Google’s VP of Search,…

Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it

Source: Search Engine Land

By: Danny Goodwin

09/30/25

Source: Search Engine Land by Danny Goodwin. Read the original article User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in…

Thriving in AI search starts with SEO fundamentals

Source: Search Engine Land

By: Marcus Miller

09/30/25

Source: Search Engine Land by Marcus Miller. Read the original article Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.

AI Max in action: What early case studies and a new analysis script reveal

Source: Search Engine Land

By: Benjamin Wenner

09/30/25

Source: Search Engine Land by Benjamin Wenner. Read the original article See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis…

Google AI Mode gets more visual, including inspirational shopping responses

Source: Search Engine Land

By: Barry Schwartz

09/30/25

Source: Search Engine Land by Barry Schwartz. Read the original article Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI…

YouTube Enables Users to Generate Alternative Endings for Shorts with AI

Source: Unknown Source

By: Andrew Hutchinson

09/29/25

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube’s New ‘Extend with AI’ Feature for Shorts Creators YouTube has introduced “Extend with AI,” allowing Shorts creators to…

Google Search Labs gains Agentic capabilities in AI Mode

Source: Search Engine Land

By: Barry Schwartz

09/29/25

Source: Search Engine Land by Barry Schwartz. Read the original article You can now have AI Mode help you make reservations at restaurants.

Google’s AI Max for Search: What 30 days of testing reveal

Source: Search Engine Land

By: Menachem Ani

09/29/25

Source: Search Engine Land by Menachem Ani. Read the original article AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver…

Google is still 210x bigger than ChatGPT in search

Source: Search Engine Land

By: Danny Goodwin

09/26/25

Source: Search Engine Land by Danny Goodwin. Read the original article ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still dominates.

Google AI Mode Agentic Features Live For Some

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/26/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Agentic Features in AI Mode for Restaurant Reservations Google’s AI Mode now includes new agentic…

YouTube Tests New AI Functions With Premium Subscribers

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/25/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Premium Subscribers Gain Access to Exclusive AI Testing via YouTube Labs YouTube Premium subscribers…

Meta Launches Custom Feed of AI-Generated Video Clips

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/25/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s New AI Video Feed ‘Vibes’ Meta has launched Vibes, an AI-powered video feed featuring…

OpenAI is staffing up to turn ChatGPT into an ad platform

Source: Search Engine Land

By: Danny Goodwin

09/25/25

Source: Search Engine Land by Danny Goodwin. Read the original article OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.

Cloudflare Tries To Give Sites A Way To Block Google AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/25/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Cloudflare Introduces Content Signals Policy to Control AI Use of Web Content Cloudflare has launched the Content…

Google Search Live is live in U.S., with voice and camera AI mode

Source: Search Engine Land

By: Danny Goodwin

09/24/25

Source: Search Engine Land by Danny Goodwin. Read the original article Google Search Live lets users talk with Search and share camera views for AI-powered answers, context, and links in real time.

The rising consumer to enterprise AI playbook

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

09/24/25

Source: Kyle Poyar’s Growth Unhinged by Kyle Poyar. Read the original article TL;DR Summary of How Fyxer Leveraged AI and Consumer Growth Strategies to Scale Rapidly Fyxer achieved explosive growth by combining…

Meta Allows US Allies to Access Llama AI Models for Military Training

Source: Unknown Source

By: Andrew Hutchinson

09/23/25

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Expands Military Use of Llama AI Models Among Global Allies Meta is extending access to its Llama AI…

Google Expands Conversational AI Image Editing to All US Android Users

Source: Unknown Source

By: Andrew Hutchinson

09/23/25

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Google Expands AI-Powered Conversational Photo Editing to All Android Users Google has broadened access to its AI-driven conversational photo…

65 AI in SEO Statistics for 2025

Source: Digitaloft

By: Ellie Wraith

09/23/25

Source: Digitaloft by Ellie Wraith. Read the original article Get all the AI in SEO statistics you need to get on top of generative engine optimisation and take lead in new search…

Schema and AI Overviews: Does structured data improve visibility?

Source: Search Engine Land

By: Molly Nogami

09/23/25

Source: Search Engine Land by Molly Nogami. Read the original article A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews.

Google AI Mode Travel Planning Updates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/23/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google AI’s Enhanced Travel Planning Features Google AI is rolling out advanced travel planning capabilities that integrate…

Google AI Mode Testing Moving Query To Right Side

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/23/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Query Position Shift in AI Mode Interface Google is experimenting with moving the search query…

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