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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

LLM Visibility: What It Is and How to Optimize for It

Source: SEO Blog by Ahrefs

By: Si Quan Ong

09/19/25

Source: SEO Blog by Ahrefs by Si Quan Ong. Read the original article TL;DR Summary of Maximizing Your Brand’s Presence in AI Language Models As **AI assistants like ChatGPT and Claude** become…

Google AI Overviews With Citation Cards At Bottom

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/19/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Citation Cards Placement in AI Overviews Google is experimenting with positioning citation cards below the…

The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller

Source: moz (en-US)

09/19/25

Source: moz (en-US). Read the original article TL;DR Summary of Empowering Marketers with AI: Insights from Britney Muller’s Accessible Machine Learning for SEOs Britney Muller advocates for AI education in marketing, emphasizing…

Meta Enables Outside Developers to Build Experiences for its AI Glasses

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/18/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Launches Wearables Device Access Toolkit to Boost AI Glasses Development Meta has introduced the…

SEO at a crossroads: 9 experts on how AI is changing everything

Source: Search Engine Land

By: Danny Goodwin

09/18/25

Source: Search Engine Land by Danny Goodwin. Read the original article AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive…

LinkedIn Updates Terms of Service to Cover Expanded AI and Ad Targeting Use

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/18/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn’s Updated Terms of Service on Data Sharing and AI LinkedIn is expanding data sharing…

Google AI Mode Dialog To Ask About Any Item

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/18/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New AI Mode “Ask About Any Item” Feature for Comparing Products and Local Results Google has…

Stop Losing SEO Traffic: AI-Powered Strategies to Detect, Fix, and Drive [MozCon 2025 Speaker Series]

Source: moz (en-US)

09/18/25

Source: moz (en-US). Read the original article TL;DR Summary of Diagnosing and Fixing Traffic Declines with AI and Machine Learning Traffic declines often stem from multiple factors including technical issues, poor content…

Meta Showcases New AI Glasses, VR Upgrades, at Connect 2025

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/17/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Connect 2025: Meta Unveils AI Glasses and Neural Wristband Transforming Digital Interaction Meta revealed…

Reddit, Google in talks to deepen AI partnership: Report

Source: Search Engine Land

By: Danny Goodwin

09/17/25

Source: Search Engine Land by Danny Goodwin. Read the original article Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and…

YouTube Launches AI Stickers for Shorts, Polls for Live

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/17/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Introduces AI-Generated Stickers and Live Poll Features for Shorts and Streams YouTube has launched…

OpenAI Improves Search In ChatGPT

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/17/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of OpenAI Enhances ChatGPT Search with Improved Accuracy and User Experience OpenAI has significantly upgraded ChatGPT’s search capabilities,…

Google Testing AI Generated Search Snippet Summaries

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/16/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests AI-Generated Search Result Snippet Summaries Google is **experimenting** with AI-generated summaries displayed beneath search results,…

The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners

Source: SEO Blog by Ahrefs

By: Mateusz Makosiewicz

09/16/25

Source: SEO Blog by Ahrefs by Mateusz Makosiewicz. Read the original article TL;DR Summary of How to Build and Improve Your AI Visibility for Competitive Advantage AI visibility is the discoverability of…

Meta Accidentally Shares a Preview of its Coming AI Glasses

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/15/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Upcoming AI Glasses Reveal: New Smart Glasses Models Previewed Meta has accidentally revealed multiple…

OpenAI Shares Data on How People Are Using ChatGPT

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/15/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of OpenAI’s Latest Report on ChatGPT Usage Trends ChatGPT’s user base has surged from 1 million…

Fame engineering: The key to generative engine optimization

Source: Search Engine Land

By: Andrew Holland

09/15/25

Source: Search Engine Land by Andrew Holland. Read the original article Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in buying moments.

From reactive to proactive: How AI protects and amplifies executive brands

Source: Search Engine Land

By: Anthony Will

09/15/25

Source: Search Engine Land by Anthony Will. Read the original article Protecting your brand means moving beyond old ORM tactics. See how AI helps enhance monitoring, SEO, and proactive content creation.

How to get ChatGPT to recommend your product | Ethan Smith

Source: Lenny's Newsletter

By: Lenny Rachitsky

09/14/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of How ChatGPT and AEO Are Transforming SEO Strategy Answer Engine Optimization (AEO) is revolutionizing the SEO landscape by prioritizing…

You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.

Source: SEO Blog by Ahrefs

By: Louise Linehan

09/12/25

Source: SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of Why AI Search Tracking Needs a New Approach Traditional SEO rank tracking methods don’t apply to AI…

AI search drives less than 1% of referrals, organic still dominates: Data

Source: Search Engine Land

By: Danny Goodwin

09/12/25

Source: Search Engine Land by Danny Goodwin. Read the original article AI search is growing fast, but that hasn’t translated into traffic or sales. Organic search remains critical for conversions and traffic.

87% read AI search summaries, 84% shop with AI: Survey

Source: Search Engine Land

By: Danny Goodwin

09/12/25

Source: Search Engine Land by Danny Goodwin. Read the original article Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.

Google AI Overviews For Currency Exchange Rates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Emerging AI Overviews for Currency Exchange Queries Google is beginning to display AI-generated Overviews in response…

AI search optimization? GEO? SEOs don’t agree on a name: Survey

Source: Search Engine Land

By: Danny Goodwin

09/11/25

Source: Search Engine Land by Danny Goodwin. Read the original article SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

FTC Launches Investigation into Potential Harms of AI Chatbots

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of FTC Investigation Targets AI Chatbot Safety for Young Users The Federal Trade Commission (FTC) has…

Optimizing for AI: How search engines power ChatGPT, Gemini and more

Source: Search Engine Land

By: Chris Silver Smith

09/11/25

Source: Search Engine Land by Chris Silver Smith. Read the original article AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT,…

Google to retailers: Use AI to win the longer holiday season

Source: Search Engine Land

By: Anu Adegbola

09/10/25

Source: Search Engine Land by Anu Adegbola. Read the original article Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse…

Brands back new licensing standard to charge AI for training data

Source: Search Engine Land

By: Danny Goodwin

09/10/25

A new licensing standard – Really Simple Licensing (RSL) – aims to let web publishers set terms on how AI systems use their content.

Measuring GEO: What’s trackable now and what’s still missing

Source: Search Engine Land

By: Jason Tabeling

09/10/25

Source: Search Engine Land by Jason Tabeling. Read the original article Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still…

Google AI Mode Autocomplete Search Suggestion

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/10/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces AI Mode Shortcuts in Search Autocomplete Google is experimenting with AI Mode shortcuts directly in…

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