Career Development and Industry Trends

Join Our Team as an SEO Specialist (Remote) at FourFront Are You Ready to Elevate Your Career in Digital Marketing? At FourFront, we believe in the power of data-driven strategies to transform…

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Community Wisdom issue 164

As someone who’s seen both sides of the SEO world, I’m excited to share my insights on the topic many of you have been curious about: the differences between

Are deadline pressures making your workdays overwhelming? Learn practical tips for navigating the fast-paced world of SEO and PPC.

Google is testing placing the search bar at the bottom of the Google Search App. This might be an Android only test right now, but some users are noticing that the search…

The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January.

I decided to do this crazy experiment to illustrate how Google will treat an established website after it’s disallowed in the robots.txt. 

Marketers claim that the update has been implemented through automated checks that are excessively “overarching.”

A couple of weeks ago, Google introduced a new Google Ads policy saying it won’t allow personalization of ads for consumer finance in the United States or Canada. Well, it seems like…

Google has added to the new Google Business Profile suspension emails the ability to make an appeal request, right from the email. The latest update was that the emails showed details on…

Microsoft is working to bring its new Deep Search feature to Copilot, formerly known as Bing Chat. The issue is, (1) Deep Search is only available to a limited number of searchers…

At the beginning of this year we covered the updated posting restrictions guidelines for Google Maps where Google said they can turn off posting for a particular place. Well, we are now…

Here are some photos from the Google office in New York City of the chanukah party they had for Jewglers. Jewglers are Jewish Googlers. We’ve seen many menorahs at Google over the…

The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more.

The guide outlines reasons for business operations verification failure and explains why advertisers might need to undergo verification.

Is CTR a ranking factor? For years Google has said “no way, Jose,” but in their recent antitrust court testimony–WHOOPS! Looks like it may be after all…

Even top search rankings can’t always stop traffic drops. Here’s how to investigate root causes in search trends and new SERPs features.

Learn to navigate the intricacies of web teams’ tech stacks and performance budgets so you can craft effective page speed recommendations.

Discover the key strategies to thrive as an SEO freelancer. Apply these tips to achieve consistent $10K months and long-term success in SEO freelancing.

VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.

Get insights into Google’s latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.

GA4 now has reports specifically for Campaign Manager 360, Display & Video 360, and Search Ads 360, for easier data analysis.

The search result page for any query provides signals for optimizing for that term.

This update will be the last time Google has confirmed a reviews update.

Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.

Doesn’t get simpler than this.

Marketers may need to take action and address any potential impact on their Google Analytics accounts following the update.

Google announced its latest AI advancements named Gemini yesterday, calling it the most capable AI models yet. It is already baked into Bard and it is being tested in SGE, the Search…