Career Development and Industry Trends

Google has updated the Google search quality raters guidelines and it is now only 168 pages, down from 176 pages – so it takes less time to read. I scanned through the…

Attend this webinar to get a jump start into the new year.

Apple has allegedly received special treatment from Amazon, putting rivals like Samsung at an unfair disadvantage.

Google loves their office pool tables, I mean, I suspect they have purchased hundreds of pool tables over the years. Here is one in the Dublin office. The pool table is cool…

The search engine is introducing three new capabilities within SGE, designed to improve the shopping experience.

Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research.

Plus, perspectives is coming to desktop, content creators get more visibility and more.

Google seems to be testing a new ad format for the Search Generative Experience named

Dive into the 2003 Google algorithm update’s seismic impact on SEO and its lasting effects on the industry.

Alpine is a team of forward-thinking innovators working to provide intelligent heating and cooling solutions to homeowners. We are the first and largest e-commerce retailer of heating and air conditioning equipment. Our…

Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.

Here is a photo I found on Instagram from the Google headquarters, the GooglePlex, of a Pegman as a desk ornament. I don’t think I’ve seen one of these before and I…

Are you a content creator with a knack for SEO? Do you have a proven track record of growing organic traffic? Are you deeply analytical and process-driven by nature? If that sounds…

Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says

It looks like Robby the Robot is still at the GooglePlex, the Google headquarters in Mountain View, California. It was there ten years ago and now it seems to be protected by…

Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead.

In this free webinar, you’ll learn how CAPI can collect the data you need to maximize your ad performance.

More accuracy + better insights.

The new feature could help brands and creators boost viewer engagement and facilitate greater content discovery.

📈 New benchmarks, how do you stack up?

Allowing readers to post comments and contribute to your site is great for engagement and loyalty, but does come with some SEO repercussions.

Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.

We’re looking for a passionate Senior SEO/CRO Strategist to add to our tight-knit team. Who we are Orbit Media is an award-winning web design, development and optimization company based in the Ravenswood…

The SEO community is buzzing about some recent U.S. Department of Justice documents released that hint at some ranking concepts at Google. One slide is named