Career Development and Industry Trends

Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to the 5% suggested by the search engine.

Ready to optimize your ecommerce ad spend? Learn tips for smarter budget allocation and creative approaches that resonate with your audience.

TikTok is showing links to conduct a search at Google Search.

Gary Illyes from Google said this was just a change made to the documentation and was not implemented in its algorithms yet.

Explore new generative AI features for Microsoft Advertising, including Conversational Ad experiences, Ads for Chat API, and Copilot.

Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.

Microsoft updates Bing Webmaster Tools, offering detailed insights on website performance via consolidated search and chat metrics.

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration.

No two social media platforms have the same image size requirements. Here’s a comprehensive guide on social media image sizes in 2023.

ACAs are also now available in seven new languages.

“You can get started in just a few clicks, and there are no long onboarding processes, no set-up fees, and it’s simple to optimise.”

SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear,…

Is your B2B digital advertising program ready for a boost? Explore programmatic advertising and its potential for B2B success.

Quality content is the top factor influencing Google’s indexing and crawling decisions, per a discussion in a recent podcast.

Google Ad executive, Jerry Dischler, claims the search engine raises prices by up to 10% without informing advertisers.

Learn how negative autocomplete keywords about your brand can shape people’s perceptions and influence their decisions.

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that…

Use CallRail’s AI-powered products to uncover actionable insights, fuel new marketing strategies and prove your value to clients.

It seems like the Google Search feature for

Google seems to be testing highlighting portions of text in the search result snippets. This seems different from the highlighting of featured snippets, people also ask, things to know or sections of

Bing is testing showing a lock icon in the Bing Search results for snippets from secure websites. Previously, Bing tested secure site labels and HTTPS labels in those positions but now Bing…

Google is testing displaying the European Union energy labels or icons on some product search results. The energy efficiency of the appliance is rated in terms of a set of energy efficiency…

Edition #23 – Monday 3-2-1

Single Grain is an award-winning digital marketing agency that has been dedicated to driving persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009. We do this by providing industry-leading…

In an effort to simplify the search results pages, Google announced that it is deprecating the How-To rich results

In a future filled with E-E-A-T and AI, SEO will be less about doing and (possibly) more about directing. Here’s why.

This change comes one month after Google announced HowTo would no longer appear on mobile devices and just for desktop users.