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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Google Business Short Names Being Dropped

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/11/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Removes Business Short Names from Profiles in Search and Maps Google will no longer display business…

Digital Marketing Manager (Local SEO, Content, Analytics)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

02/08/26

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article Who Is Leadgenix? Were a collaborative, friendly, and practical local digital marketing agency located in Lehi, UT. Focused primarily on…

Your local rankings look fine. So why are calls disappearing?

Source: Search Engine Land

By: Michel van Luijtelaar

02/05/26

Source: Search Engine Land by Michel van Luijtelaar. Read the original article AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold…

Google Local Hotel Photos With Good To Know AI Labels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/05/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests AI-Generated “Good to Know” Labels on Hotel Photos Google is experimenting with AI-generated “Good to…

The Google Business Review Extortion Scam: How to Fight Back

Source: Sterling Sky Inc

By: Joy Hawkins

02/04/26

Source: Sterling Sky Inc by Joy Hawkins. Read the original article In the world of local SEO, a business’s reputation is its most valuable asset. When consumers search for a business or…

Google Maps SEO: 5 Proven Strategies to Rank Higher

Source: Local SEO - SEO Blog by Ahrefs

By: Si Quan Ong

02/02/26

Source: Local SEO – SEO Blog by Ahrefs by Si Quan Ong. Read the original article TL;DR Summary of How to Improve Your Google Maps Ranking in 2024 Having a verified Google…

Google Ads Just Killed Local SEO? What You Need to Know in 2026

Source: Sterling Sky Inc

By: Joy Hawkins

01/28/26

Source: Sterling Sky Inc by Joy Hawkins. Read the original article If your rankings look great but your phone has stopped ringing, your SEO didn’t fail. Google has just moved the goalposts.

AI local visibility is up to 30x harder than ranking in Google: Report

Source: Search Engine Land

By: Danny Goodwin

01/28/26

Source: Search Engine Land by Danny Goodwin. Read the original article Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.

Gemini Local Results Shows How Google Interprets Your Business

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/23/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Gemini Enhances Local Business Insights Google’s Gemini introduces new local search features that provide detailed insights…

The local SEO gatekeeper: How Google defines your entity

Source: Search Engine Land

By: Claudia Tomina

01/21/26

Source: Search Engine Land by Claudia Tomina. Read the original article Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search eligibility.

Minnesota SEO Consultant Launches Donation-for-Consulting Initiative to Support Locals Impacted by ICE Activity » Nick LeRoy Consulting

Source: Blog – Nick LeRoy Consulting

By: Nick LeRoy

01/21/26

Source: Blog – Nick LeRoy Consulting by Nick LeRoy. Read the original article TL;DR Summary of SEO and AI Strategy Consulting for Minnesota Nonprofits Supporting ICE-Impacted Families Nick LeRoy, founder of SEOJobs.com,…

Google Local Service Ads Verified Section With Passed License Check, Number Of Recent Bookings, etc

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/21/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Enhanced Verification Details in Local Service Ads Google is experimenting with adding new verification attributes…

Microsoft Bing Testing Retro Local Pack In Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Bing Tests a Retro-Style Local Pack Interface in Search Results Microsoft Bing is reportedly experimenting with a…

Don’t Create Separate Google Business Profile For Department Listings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/08/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Why Automotive Dealers Should Avoid Separate Department Listings on Google Business Profile Automotive dealerships should avoid creating…

The Google Business Profile 2-Hour Rule is a Myth: Why Your Google Verification is Actually Failing – Sterling Sky Inc

Source: Sterling Sky Inc

By: Colan Nielsen

12/29/25

Source: Sterling Sky Inc by Colan Nielsen. Read the original article The “2-hour driving guideline” is one of the most persistent sources of confusion for Service Area Businesses (SABs) on Google Maps….

4 Ways to Solve Duplicate Content Issues with Location Pages SEO for Multi-Location Businesses – Sterling Sky Inc

Source: Sterling Sky Inc

By: Joy Hawkins

12/23/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article Are you a business owner who wants to improve your online presence? One key factor in improving your visibility on Google…

Local SEO Specialist ~ Venveo ~ $75,000-$85,000 USD ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

12/23/25

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article Local SEO Specialist – Home Services Portfolio Type: Full-Time Location: Remote (EST business hours) About Us: We’re a fast-growing digital…

Google Deleting Local Reviews More Than Ever

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Business Profiles See Significant Increase in Review Deletions Google Business Profiles have experienced a notable rise…

How to Choose the BEST Category for Your Google Business Profile – Sterling Sky Inc

Source: Sterling Sky Inc

By: Colan Nielsen

12/22/25

Source: Sterling Sky Inc by Colan Nielsen. Read the original article Are you a business owner who wants to improve your online presence? One key factor in improving your visibility on Google…

Google Business Profiles Verification Issue Form Updated

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Business Profiles Updates Verification Issues Support Form Google Business Profiles has revamped its verification issues support…

How to Diagnose and Fix Google Maps Ranking Drops

Source: moz (en-US)

12/18/25

Source: moz (en-US). Read the original article TL;DR Summary of How to Diagnose and Fix a Google Business Profile Ranking Drop Managing a sudden Google Business Profile (GBP) ranking drop requires a…

The State of Local SEO in 2026

Source: Sterling Sky Inc

By: Joy Hawkins

12/17/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article SEO is dying! Well, not exactly, but there are some major shifts that happened in 2025 that should actually change how…

SEOs Should Not Dismiss Geo for Being Low-Traffic

Source: moz (en-US)

12/17/25

Source: moz (en-US). Read the original article TL;DR Summary of Navigating the Emerging Landscape of GEO and AI-Driven SEO in 2025 The evolving practice of GEO (getting businesses to appear in large…

Google Search Testing Property Listings In Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Full Property Sale Listings in Search Results Google is testing a new feature that displays…

Google Gemini Can Now Service Local Results In A Visual Format

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Gemini Enhances Local Search with Visual Results Google Gemini now delivers local search results in a…

Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands

Source: Search Engine Land

By: Adam Abernathy

12/10/25

Source: Search Engine Land by Adam Abernathy. Read the original article Data from 8.7 million Google Business Profiles reveals how industry signals – not generic SEO tactics – determine who wins visibility.

Google Shopping Ads now show merchant location labels

Source: Search Engine Land

By: Anu Adegbola

12/08/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive…

Google API Doc Implies Service Areas Not A Local Ranking Factor

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/05/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Stance on Service Areas and Local Ranking Factors Google does not use service areas as a…

TikTok Launches Nearby Content Feed in Europe

Source: Social Media Today - Latest News

By: Andrew Hutchinson

12/04/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Launches Nearby Feed for Local Content Discovery in Europe TikTok’s Nearby Feed is now…

Google Business Profiles adds scheduling and multi-location publishing to Google Posts

Source: Search Engine Land

By: Barry Schwartz

11/25/25

Source: Search Engine Land by Barry Schwartz. Read the original article This should make managing your Google Posts on your local Google Business Profile easier.

Google Local Service Ads Testing Removing More Results Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/25/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Limiting Local Service Ads to 8 Results Google is experimenting with a new format for…

Google Business Profile NMX Admin Panel Not Showing Up For Some

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/24/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Business Profile Admin Panel Access Issues **Some local business owners and SEOs are currently unable to…

Google Local Service Ads Get Competitive Quotes & Request Multiple Opinions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/21/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Message Fan Out Feature in Local Service Ads Google is testing a new message fan…

Google Maps Now Allows Nicknames For Reviewers & Adds Insider Tips & Trends

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/20/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Latest Google Maps Features Enhance User Experience and Review Privacy Google Maps now allows reviewers to…

Google Maps adds know before you go, trending in explore tab and more

Source: Search Engine Land

By: Barry Schwartz

11/19/25

Source: Search Engine Land by Barry Schwartz. Read the original article Reviewers can also now use a nickname and not their real time when leaving a review.

7 local SEO wins you get from keyword-rich Google reviews

Source: Search Engine Land

By: Darren Shaw

11/11/25

Source: Search Engine Land by Darren Shaw. Read the original article Discover how keyword-rich Google reviews can boost your local visibility, engagement, and conversions – plus templates to help you.

Google Negative Review Extortion Scams Works

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How Google’s New Form is Helping Combat Negative Review Extortion Scams Google’s new extortion report form is…

Local SEO Director – The SEOFOMO Hub

Source: The SEOFOMO Hub

11/07/25

Source: The SEOFOMO Hub. Read the original article The Director of Local SEO & LSA will serve as the strategic leader driving Rankings.io’s local visibility across all client accounts — blending deep…

We Analyzed 8,186 Businesses in 200 Cities. Here’s What Actually Gets You Ranking for “Near Me” in 2025

Source: Sterling Sky Inc

By: Joy Hawkins

11/05/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article You might have heard me talk about how adding “near you” to content helped organic SEO. But the annoying thing is…

Google Local Service Ads Testing Reviews & Overview Buttons

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/29/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New Review and Overview Buttons on Local Service Ads Google is experimenting with adding Reviews…

Google Business Profiles What’s happening feature expands

Source: Search Engine Land

By: Barry Schwartz

10/28/25

Source: Search Engine Land by Barry Schwartz. Read the original article It is now available for multi-location restaurants, not just single-location restaurants.

Google Business Profiles What’s Happening Feature Expands To More Restaurants & Bars

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/28/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Expands ‘What’s Happening’ Feature to Multi-Location Restaurants and Bars Google has broadened the What’s Happening feature…

Google Reviews Disappearing Bug

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/27/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Reviews Disappearing Bug Affects Local Business Profiles **Numerous local businesses** have reported their **Google reviews disappearing**…

Google Business Profile With Get Google QR Code

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests “Get Google QR” Code Button in Business Profile Search Google is experimenting with a new…

Google Business Profile With Get Google QR Code

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests “Get Google QR” Code Button for Business Profiles Google is experimenting with a new “Get…

Google Business Profiles With Updated Related To Your Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of New Variation of Google Local and Business Profiles in Search Boxes Google has introduced a new, tidier…

Google Business Profiles With Updated Related To Your Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of New Variation of Google Local and Business Profiles Appearing in Search Boxes Google has introduced a new,…

Google Local Listings For Hotels With Track Price Changes By Email

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Price Tracking Email Alerts for Hotel Searches Google is currently testing a new feature that…

Google Local Listings For Hotels With Track Price Changes By Email

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Hotel Price Change Tracking via Email Feature Google is experimenting with an email alert feature…

Google Business Profile AI Mode History Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/22/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests AI Mode History Button in Local Panel Google is experimenting with an AI Mode history…

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