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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Microsoft Testing Bing Local Pack & Maps Interfaces

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/19/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests Multiple Interfaces for Bing Search Local Pack Microsoft is experimenting with several interface designs for…

Why local SEO is thriving in the AI-first search era

Source: Search Engine Land

By: Rob Tindula

09/17/25

Source: Search Engine Land by Rob Tindula. Read the original article AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms.

Google Business API Questions and Answers Feature Going Away November 3

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/17/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google to Discontinue My Business Q&A API by November 2025 Google will officially discontinue the My Business…

How to Claim, Verify, and Manage Google Business Profiles at Scale

Source: moz (en-US)

09/17/25

Source: moz (en-US). Read the original article TL;DR Summary of Mastering Google Business Profile Management for Multi-Location Businesses Managing Google Business Profiles (GBPs) for multiple locations requires a strategic approach, including using…

Bing Places Update Coming Soon

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Announces Upcoming Bing Places Redesign for Businesses Microsoft is rolling out a new design and improved…

9 Google Business Profile Verification Tips That Will Save Your Sanity

Source: Sterling Sky Inc

By: Joy Hawkins

09/05/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article If you’ve ever tried to verify a Google Business Profile (GBP) and felt like you were being hazed by a robot,…

Google Local Panel With Weird Directory Card

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/05/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Displays Third-Party Website Cards in Local Business Profiles Google has been observed showing third-party website cards…

Google Maps Testing New Directions Buttons In Local Pack: Map It, Map, Route, Go, Get There etc

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/03/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Experiments with New Direction Buttons in Local Search Pack Google is currently testing various new direction…

How to get your service area business verified on Google

Source: Search Engine Land

By: Elizabeth Rule

08/29/25

Source: Search Engine Land by Elizabeth Rule. Read the original article Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.

[2025] The Ultimate Guide to Fighting Spam on Google Maps – Sterling Sky Inc

Source: Sterling Sky Inc

By: Joy Hawkins

08/28/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article Updated August 29, 2025

2025 UPDATE: How Proximity Impacts Google Organic Results – Google Ranking Proximity

Source: Sterling Sky Inc

By: Joy Hawkins

08/26/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article In 2020, we took a deep dive into how proximity impacts organic rankings for law firms. Fast forward to 2025, and…

The Google Business Profile Booking Link Nightmare and How to Fix It Fast

Source: Sterling Sky Inc

By: Joy Hawkins

08/21/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article I’m going to share a story about one of the most frustrating issues I’ve seen business owners face with their Google…

Google Verified Badge To Replace Other Local Service Ads Badges

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/21/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Unified Local Services Ads Verified Badge Starting October 20, 2025, Google will replace all existing…

Winning the local SEO game in the age of AI

Source: Search Engine Land

By: Edna Chavira

08/18/25

Source: Search Engine Land by Edna Chavira. Read the original article Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and…

Want to win at local SEO? Focus on reviews and customer sentiment

Source: Search Engine Land

By: Dayna Lucio

08/18/25

Source: Search Engine Land by Dayna Lucio. Read the original article LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.

How Many Categories Does Your Google Business Profile Need?

Source: Sterling Sky Inc

By: Joy Hawkins

08/12/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article If you’ve read Google’s guidelines, you’ve probably seen what they say: “Choose the fewest number of categories it takes to describe…

Google Search Indexing & Ranking Near Me Google Maps Pages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/05/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Maps Search Results Now Ranking on Google SERPs for “Near Me” Queries **Google Search** has started…

Google Hotel Local Pack Testing Website Link On Mobile

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/29/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Testing Website Links in Hotel Local Pack on Mobile Search **Google** is experimenting with adding **website…

Google Business Profile Attributes With Confirmed By X%

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/28/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Visitor-Confirmed Attributes on Business Profiles Google is rolling out a new feature for Google Business…

Does Google Allow Two Business Profiles at the Same Address?

Source: Sterling Sky Inc

By: Joy Hawkins

07/24/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article Recently, a user on Reddit said they had a landscape construction company and they wanted to start a landscape design business…

Google Maps Business Profile Ask Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/21/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New “Ask” Button on Local Listings Google is experimenting with placing an “Ask” button among…

Google Business Profile Check Edit Status

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/18/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Edit Status Tracking for Google Business Profiles Google has launched a new feature allowing users…

Google Business Profile Appeal Tool With Rejection Reasons

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Business Profiles Appeal Tool Now Details Rejection Reasons The Google Business Profiles appeal tool has been…

Google Updates Its Local Ranking Documentation

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Updated Local Ranking Documentation Google has streamlined its local ranking guidelines, removing detailed explanations and simplifying…

Google Business Profiles Automatically Adding Social Media Links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Automatically Adds Social Media Links to Business Profiles **Google** has started **automatically adding social media links**…

Google Business Profiles Requests Text/WhatsApp Number During Setup

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Now Requests Text or WhatsApp Number During Business Profile Setup Google has updated its Google Business…

Google Local Service Ads Reviews Managed By Business Profiles

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/14/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Local Service Ads Reviews Now Managed by Google Business Profiles As of July 11th, 2025, Google…

Google Local & Business Profiles Drops Around June 25th – Reporting Glitch?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Business Profiles Report Large Drop in Local Search Impressions Starting June 25, 2025 Starting June 25,…

Microsoft Testing See More Button At Top Of Bing’s Local Pack

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests “See More” Button Placement in Bing Local Pack Microsoft is experimenting with the placement of…

Google Business Profiles Removes Utility Bill As Evidence For Appeal

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Removes Utility Bills as Proof for Business Profile Appeals Google has updated its Business Profiles help…

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