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Strategies for optimizing visibility for businesses within specific geographic locations.

Google Testing New Report Reviews Options

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on June 19, 2025

Google is testing new report reviews options in the Google Business Profiles reviews section. You can access it, if you are in the test, by looking at your local reviews in Google…

Google Rolls Out New Interface For Google Posts In Business Profiles

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on June 17, 2025

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Scrollable Interface for Google Business Profile Posts Google has introduced a new scrollable list view…

Google Business Profiles Changes Add Updates To Posts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on June 12, 2025

TL;DR Summary of Google Business Profile Changes: Updates Renamed to Posts Google has renamed the feature formerly known as “Updates” to “Posts” within Google Business Profiles. This change is primarily a text…

Local SEO Specialist ~ Let’s Get Moving ~ CAN 21-23k ~ In Office Ontario ~ (CAN)

Source: Entry Level SEO Jobs – SEOjobs.com

By: jilllynndesign

Posted on June 10, 2025

We’re looking for a results-driven Local SEO Specialist with a strong focus on local link building and leveraging AI-driven tools to scale and streamline SEO efforts. You will play a key role…

Google Local Photos With Product Tags

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on June 10, 2025

TL;DR Summary of Google Tests AI-Driven Product Tags in Local Photo Carousels Google is experimenting with automatically generated product tags overlayed on photos in the Local carousel. These tags appear in the…

Google Local Service Ads Tests Replacing Screened With Verified

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on June 6, 2025

Google Tests Replacing “Google Screened” with “Google Verified” Labels in Local Service Ads Overview of the Label Change Google is experimenting with replacing the “Google Screened” label on Local Service Ads (LSAs)…

The #1 Local SEO Roadmap to Dominate Your Market

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on June 3, 2025

There are a lot of courses and a lot of articles online that will tell you how to do Local SEO. The thing is, they won’t make you successful with it. There…

The #1 Local SEO Roadmap to Dominate Your Market

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on June 3, 2025

There are a lot of courses and a lot of articles online that will tell you how to do Local SEO. The thing is, they won’t make you successful with it. There…

The Ultimate Playbook for Google Business Profile Suspensions – Sterling Sky Inc

Source: Sterling Sky Inc

By: Stefan Somborac

Posted on June 1, 2025

This article explains the 2 types of suspensions, how you know if you received a suspension, why listings get suspended, clarification on if suspensions impact ranking, how to avoid a suspension, and…

Google Updates When Questions & Answers Show

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 29, 2025

Google Maps Q&A Feature Changes: When and Where It Still Appears Overview of Google Maps Q&A Availability Google’s local Questions & Answers (Q&A) feature is not being removed but is undergoing changes…

Google Business Profiles Performance Report Chat Clicks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 28, 2025

Google Business Profiles Update Google has introduced a new data point called Chat Clicks in the Google Business Profiles performance reports. What Are Chat Clicks? Chat Clicks indicate how many users click…

Google Business Profiles Name Change Spike

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 23, 2025

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue is, or…

A1 Garage Door Service – A Case Study on Local SEO for Garage Door Companies – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

Posted on May 16, 2025

A1 Garage Door Service is a large, multi-location garage door repair and installation company that started in Phoenix, AZ. Since 2005, they have expanded into

Google Maps Had 999 Million Reviews & 752 Million Photos & Videos Published In 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 16, 2025

Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is…

Case Study: How Bin There Dump That Thrived with Sterling Sky’s Local SEO Expertise – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

Posted on May 15, 2025

When asked about why Bin There Dump That continues to work with Sterling Sky after six years of collaboration, Luke Hancock, a key figure at the company,

Google Business Profiles What’s Happening

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 14, 2025

Google is rolling out a new feature for Google Business Profiles named What’s Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top…

The #1 Checklist to Optimize Your Google Business Profile

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on May 12, 2025

One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…

Google Testing Read Reviews Button & Appointment Tags On Local Listings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 8, 2025

Google is testing new buttons and tags on its local listings and local ads. These include a new “read reviews” button, various appointment tags and other business descriptive tags.

The Local SEO Mistake That Cost a Business ALL Their Reviews

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on May 7, 2025

Imagine waking up one morning and seeing ALL your Google reviews—GONE. Thousands of them… just disappeared overnight. Sounds like a nightmare, right? Well, that’s exactly what happened to a business that made…

Google Testing Replacing Map Local Pack With AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 5, 2025

Google may be testing replacing local pack at the top of the Google Search results for “near me” related queries with an AI Overview. So instead of showing a map and the…

2025 UPDATE: Does the Number of Google Reviews Impact Ranking? [Case Study]

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on April 30, 2025

Do you need more reviews to rank better? Is your lack of reviews hurting your business? Our case study tests the impact of Google reviews on local ranking.

Google Testing Linking Reviews Button On Local Panel To AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 30, 2025

Google seems to be testing linking the “Reviews” button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the…

Google Business Profiles Video On Verifications Must Knows

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 24, 2025

Google’s Lisa Landsman interviewed Google’s Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also…

Google To Relax Local Service Ads Photo Guidelines

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 24, 2025

Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if…

Google Posts/Updates Go Missing From Local Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 23, 2025

Google Posts/Updates are starting to disappear from the local panels within Google Search. I saw complaints about this yesterday and tested it by adding a post myself on my business, it was…

Google Business Profiles Video Verification Video Previews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 23, 2025

Google has added video previews to the video verification within Google Business Profiles. Google’s Lisa Landsman said this will help with “submitting, ensuring clarity and accuracy – saving you valuable time and…

Google Local Service Ads Has New Legal Terms

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 23, 2025

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will…

Google Local Panel With Get There & From Your Location

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 22, 2025

Google is testing a newish section in the Google local panel to tell searchers how far that business is from your location. Google is testing adding either a “Get there” data point…

Google Business Profiles Messaging Clicks Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 9, 2025

Google seems to be rolling out a new metric in the Google Business Profiles performance report for “messaging clicks.” This was a feature we had in the old Google My Business reports…

Google AI Review Summaries In Local Knowledge Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 3, 2025

Last November, Google began using AI to generate review summaries in Google Maps. Well, now they seem to be showing up in the local knowledge panels on the right side of the…

Google working on restoring Local Service Ads advertiser console

Source: Search Engine Land

By: Barry Schwartz

Posted on April 2, 2025

Advertisers have been complaining all day about being unable to manage their LSAs.

Google Local Questions & Answers Feature Disappears

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 2, 2025

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked…

Rebranding Your Business | Checklist for Google My Business & Local Search

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on April 2, 2025

Changing your business name is something that happens a lot with local search. Here are the places that you need to update online to help transition to a new name in Google…

The Smart Way to Expand in a Large City Without Hurting SEO

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on March 31, 2025

Expanding your business to a new location? Optimizing for one location is simple, but things get tricky when you open multiple locations in the same city. Here’s how we helped a home…

Google Business Profiles Your Edit Was Not Approved Bug

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 31, 2025

Google Business Profile edits may have a bug or some sort of glitch. A number of local SEOs are reporting seeing the message, “Your edit was not approved” when trying to make…

Does the Service Area in Your Google Business Profile Impact Ranking? – Sterling Sky Inc

Source: Sterling Sky Inc

By: Colan Nielsen

Posted on March 31, 2025

Sterling Sky’s Colan Nielsen tests whether setting a service area in your Google My Business listing affects your organic or maps ranking. Read on to find the scoop!

Local SEO for Car Dealerships – Automotive Local SEO – Local SEO Strategies and Tactics for Car Dealerships – SEO for Car Dealership – Auto Dealer SEO

Source: Sterling Sky Inc

By: Colan Nielsen

Posted on March 30, 2025

Are you seeking guidance on enhancing your automotive local SEO? Look no further! Our dedicated team specializes in SEO for car dealerships, delivering tailored solutions to elevate your online presence. With our…

Google Local Knowledge Panel Promotion Clipable Coupons

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 28, 2025

We’ve seen the clipable coupons within the search results for several years now and in store listings and many places, but have we seen them in local knowledge panels? Maybe, I am…

📸 Get Noticed Using Image Next To Google Search Result In Local Mobile Search! Image-Enhanced Results on Google Mobile SERPs – Click Now!”

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on March 28, 2025

Discover Sterling Sky’s latest insights into optimizing images for mobile search results. Explore our findings on image visibility in Google’s mobile SERPs and unlock strategies for getting an image next to Google…

How to Interpret Google Business Profile Performance Metrics – Sterling Sky Inc

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on March 26, 2025

Google Business Profile Performance metrics can be tough to interpret. In this article, we empower you with a breakdown of the metrics so you can strengthen your competitive advantage.

How geotagging photos affects Google Business Profile rank: Study

Source: Search Engine Land

By: Jake Hundley

Posted on March 25, 2025

How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on ‘near me’ vs city-based Google ranking.

Google Local Service Ads Without Green Screened Checkmark

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 25, 2025

Google seems to be testing removing the green checkmark from the Local Service Ads. I was able to replicate this for the same query, and the same set of advertisers. In one…

Local SEO for Dentists: Boost Your Rankings with Dental SEO Services – SEO for Dental Offices

Source: Sterling Sky Inc

By: Colan Nielsen

Posted on March 24, 2025

Unlock the power of Local SEO for Dentists and drive more patients to your practice. Discover expert Dental SEO services designed to improve your online visibility and increase your practice’s growth!

The Quickest Local SEO Tip That Boosts Rankings

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on March 21, 2025

Want a simple, high-impact Local SEO tip that takes 10 minutes to implement? This one change can boost local pack rankings significantly.

How to integrate GEO with SEO

Source: Search Engine Land

By: Christina Adame

Posted on March 19, 2025

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.

Google Business Profile Icon For Good For Kids

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 18, 2025

Labeling your Google Business Profile as kid-friendly is not new, but I don’t believe I have ever seen an icon that represents that within the Google Business Profile listing within Google Search….

Why website content won’t boost your Google Maps keyword rankings

Source: Search Engine Land

By: Chris Silver Smith

Posted on March 12, 2025

Blogging won’t improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.

Google Business Profile Now Fully Associated With Local Service Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 7, 2025

Google sent out emails to Local Service Ads advertisers notifying them that their Google Business Profile accounts are not affiliated to your Local Service Ads account. That means your reviews will only…

Google Business Profiles Create QR Codes For Customer Reviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 4, 2025

Google added QR codes that you can give your customers to quickly leave you a review for your business on Google Search and Google Maps. This can be accessed in your Google…

Google Local Service Ads Opts Advertisers Into Booking Links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 26, 2025

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when…

Local SEO Specialist (Contractor) ~ Whiteboard Marketing ~ Remote (US)

Source: SEO Contractor Jobs – SEOjobs.com

By: SEOJobs

Posted on February 6, 2025

Freelance Position | Remote (EST/CST) Whiteboard Marketing, a specialized dental marketing agency, seeks an experienced Google Business Profile specialist to drive local visibility and patient acquisition for our dental clients. The ideal…

Product studio now available within Google Business Profiles

Source: Search Engine Land

By: Barry Schwartz

Posted on February 3, 2025

When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes.

How to use SEO to enhance your visibility within a specific geographic area

Source: Search Engine Land

By: Gemma Fontané

Posted on January 30, 2025

Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.

Google Business Profiles Batch Price Editing & Moving Restaurant Menu Items

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 30, 2025

We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items…

Sr. SEO Analyst ~ LegalZoom ~ $104.6-135.6k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 28, 2025

​​About LegalZoom We’re here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of…

🧠 Community Wisdom: Making time to work on nonessential features, the role of principal product manager, doing B2B product surveys, transitioning from startup to enterprise product dev, and more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 28, 2025

Community Wisdom 204

Google testing expandable product ads carousal

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 24, 2025

Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.

SEO Specialist ~ DashClicks ~ In-Office (Fort Lauderdale, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 22, 2025

We are looking for a creative and expert SEO specialist, who will identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement on…

Microsoft Unshipped 27 Bing Search Features

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 22, 2025

Did you know that Bing removed dozens of features? 27 Bing featured were “unshipped” according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, “Simplicity is one of…

SEO Analyst ~ Townsquare Interactive ~ In-Office (Charlotte, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 9, 2025

SEO Analyst Townsquare Interactive **This position requires you to work in our Charlotte Uptown office** About Townsquare Interactive: At Townsquare Interactive, we specialize in empowering small and medium-sized businesses to thrive. Our…

The Best SEO and Digital Marketing Podcasts in 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 2, 2025

SEO Specialist ~ TRADER Corporation ~ Hybrid (Toronto, CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 27, 2024

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory…

Daily Search Forum Recap: September 17, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2024

Here is a recap of what happened in the search forums today…

Google Updates Its Google Crawlers and Fetchers Documentation

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 19, 2024

Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving…

Google tightens verification for lawyers in Local Services Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 16, 2024

Google’s new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.

Associate Director of SEO ~ Overdrive Interactive ~ In-Office (Boston, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 11, 2024

10K Signing Bonus! Associate Director of SEO General Description The Associate Director of SEO is a seasoned SEO professional and digital marketing strategist. In this senior level leadership position, you are responsible…

Daily Search Forum Recap: September 5, 2024

Source: Search Engine Land

By: Anu Adegbola

Posted on December 10, 2024

Here is a recap of what happened in the search forums today…

Google Says It Does Not Count Words Or Links On Your Blog Posts

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

Posted on December 4, 2024

We know Google has told us for many years that word count is not a thing, Google doubled down on it last year. Google’s John Mueller reiterated that over the weekend saying…

Unveiling the New Moz Local: An All-in-One Local SEO Solution

Posted on December 4, 2024

The recent release of the updated Moz Local provides a comprehensive solution for managing location data and optimizing local SEO with its enhanced interface and new features.

Adtech antitrust trial judge blasts Google’s business practices

Source: moz (en-US)

Posted on December 3, 2024

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

From dysfunction to high performance: A model for agency success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 2, 2024

Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential.

SEO Team Supervisor ~ LeadVenture ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on November 29, 2024

About Us LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. We host more than 20,000 dealership online storefronts with numerous layered apps such as inventory management, lead management, email marketing, eCommerce and many more. These digital…

SEO Strategist ~ Stash ~ $95.2k-$142.8k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on November 29, 2024

Stash is an investing app dedicated to empowering people to invest and build better lives. Stash’s plans—starting at just $3 a month—unlock access to a suite of simple, automated solutions designed to…

SEO Coordinator ~ 1point21 Interactive ~ $45k-$50k ~ In-Office (San Diego, US)

Source: Screaming Frog

By: Mark Porter

Posted on November 27, 2024

Description 1point21 Interactive is a full service digital marketing agency providing web design, development and digital marketing services. Not only are we looking for someone with the right skillset, but equally important…

6 Underrated Keyword Research Methods — Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on November 27, 2024

15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.

SEO Site Manager ~ Frasers Group ~ In-Office (Shirebrook, UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on November 26, 2024

Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader…

Is using AI-generated content for SEO plagiarism?

Source: Search Engine Land

By: Claudia Tomina

Posted on November 20, 2024

Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.

Google Top Stories Showing Less Top Stories For Political Figures?

Source: Search Engine Land

By: Barry Schwartz

Posted on November 19, 2024

Google Search changed how many stories it shows for political figures recently. Now Google shows the two by two top stories grid in search for searches on Harris, Trump and other political…

Google Search Snippets With “You May Like” Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on November 15, 2024

Google is testing a new label for its search results snippets, this one is named “you may like.” I am not sure how Google knows you may like this search result snippet,…

Keyword Relevance: What It Is, and How to Demonstrate It to Google

Source: Search Engine Land

By: Barry Schwartz

Posted on November 14, 2024

Keyword relevance ensures that the search results Google displays are closely related to the users’ search queries. Learn how to make more relevant content.

Daily Search Forum Recap: August 6, 2024

Source: Search Engine Land

By: Miriam Ellis

Posted on November 13, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The DOJ ruled Google is…

How To Achieve SEO Success With Your Audits And As An SEO Auditor – SEOSLY

Source: moz (en-US)

Posted on November 12, 2024

Learn how to be successful in your SEO audits and as an SEO auditor with my long-awaited SEO Audit Mastery course. SEO success awaits!

Google Ads Click-To WhatsApp Message Assets

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on November 11, 2024

Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads in Google…

Announcing Lenny and Friends Summit 🙌

Source: Search Engine Land

By: Anu Adegbola

Posted on November 8, 2024

A one-day in-person event for senior product leaders

Enhancing Local Business Visibility: Bing’s New Knowledge Panel Design

Posted on November 6, 2024

Microsoft is experimenting with a newly designed local knowledge panel for specific brands on Bing. The updated panel features a card-like interface with enhanced visual elements such as company photos, third-party reviews, and an integrated map, aiming to improve user experience and offer more comprehensive local business information.

Can’t keep up? 3 timeless ways to future-proof SEO

Source: Search Engine Land

By: Adam Heitzman

Posted on November 5, 2024

Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.

Yelp expands ad offerings for national brands and advertisers

Source: Search Engine Land

By: Harley Helmer

Posted on November 4, 2024

Yelp’s new features include expanded lead generation tools, enhanced ad formats and more.

Google’s ‘Learn Something Specific’ Update for Business Profiles

Posted on November 4, 2024

Google is testing a new feature for Google Business Profiles, replacing the existing question and answer box with a “Learn Something Specific” format. This update aims to enhance user engagement by encouraging more focused inquiries and providing more precise answers. This trial could impact how businesses interact with customers and how information is shared on local search listings.

How Google’s New Local Search Features Can Elevate Your Business Visibility

Posted on November 3, 2024

Google is experimenting with new local search functionalities aimed at improving user experience and engagement. These include “Discover more places” within the local finder and “Explore places nearby” integrated into the web search interface, offering users innovative ways to uncover local businesses and points of interest.

7 strategies to maximize your AI-powered search market share

Source: Search Engine Land

By: Elizabeth Rule

Posted on November 1, 2024

Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.

Google’s Advice On Understanding If Your SEO Team Is Doing Their Job

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on November 1, 2024

Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said…

Google Says ccTLDs & Language Do Help You Rank Better In Local Country Region

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on November 1, 2024

Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better…

Daily Search Forum Recap: July 15, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 29, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it will host…

Google Search Console now lets you set your shipping and return policies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 28, 2024

Search Console shipping and return settings take precedence over other methods, like structured data.

Ranking For Unrelated Keywords In Google Search? Make Your Titles & Content Clearer

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 24, 2024

Have you ever had a site that ranks for unrelated keywords, queries you do not want to rank for? John Mueller from Google said if you do, maybe you should make your…

SEO Reporting for Agencies (With Real Report Examples)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 21, 2024

How to build better reporting processes (and earn happier clients).

Google Testing AI Overview Link Cards To Top

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 18, 2024

Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested at the…

Director, SEO – The SEOFOMO Hub

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 16, 2024

Docebo, a leader in the LMS category is seeking a highly skilled Director of SEO to join our team and scale organic growth. You will be responsible for developing and implementing effective…

UTM Tagging for Google Business Profile — Whiteboard Friday

Source: Search Engine Land

By: Anu Adegbola

Posted on October 10, 2024

In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.

Key ad platform updates of 2024 (so far): A B2B marketer’s review

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 10, 2024

Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.

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