Category: Local SEO

Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.

Google Search changed how many stories it shows for political figures recently. Now Google shows the two by two top stories grid in search for searches on Harris, Trump and other political figures. Google use to show 7 top stories formats for these figures.

Google is testing a new label for its search results snippets, this one is named “you may like.” I am not sure how Google knows you may like this search result snippet, unless this is a variation of how Google names the “you visit often” label?

Keyword relevance ensures that the search results Google displays are closely related to the users’ search queries. Learn how to make more relevant content.

Learn how to be successful in your SEO audits and as an SEO auditor with my long-awaited SEO Audit Mastery course. SEO success awaits!

Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads in Google Ads, these can lead some users to WhatsApp.

A one-day in-person event for senior product leaders

Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.

Yelp’s new features include expanded lead generation tools, enhanced ad formats and more.

Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.

Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job.

Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better in the localized/regional version of Google. So if you want to rank better in Google in Korea, using a ccTLd such as .kr…

Search Console shipping and return settings take precedence over other methods, like structured data.

Have you ever had a site that ranks for unrelated keywords, queries you do not want to rank for? John Mueller from Google said if you do, maybe you should make your title and content clearer if they are too amibiguious.

How to build better reporting processes (and earn happier clients).

Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested at the top, which would clearly drive more clicks to publishers than the current implementation.

Docebo, a leader in the LMS category is seeking a highly skilled Director of SEO to join our team and scale organic growth. You will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic, engagement, and conversion. You and the team you lead will be accountable for pipeline and…

In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.

Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!

Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.

A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.

Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.

So now, the mobile-first indexing initiative is really done – 7.5 years later.

Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.