Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Google Local Service Ads Reviews Often Mention

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/25/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Local Service Ads Now Highlight Keywords Frequently Mentioned in Reviews The new Local Service Ads feature highlights…

Google Local Service Ads Testing Background Checked Labels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/20/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests “Background Checked” Label in Local Service Ads Google is experimenting with adding a “background checked”…

Google Testing New Report Reviews Options

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/19/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Updated Review Reporting Options in Business Profiles Google is testing new review reporting options within…

Google Rolls Out New Interface For Google Posts In Business Profiles

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/17/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Scrollable Interface for Google Business Profile Posts Google has introduced a new scrollable list view…

Google Business Profiles Changes Add Updates To Posts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/12/25

TL;DR Summary of Google Business Profile Changes: Updates Renamed to Posts Google has renamed the feature formerly known as “Updates” to “Posts” within Google Business Profiles. This change is primarily a text…

Local SEO Specialist ~ Let’s Get Moving ~ CAN 21-23k ~ In Office Ontario ~ (CAN)

Source: Entry Level SEO Jobs – SEOjobs.com

By: jilllynndesign

06/10/25

We’re looking for a results-driven Local SEO Specialist with a strong focus on local link building and leveraging AI-driven tools to scale and streamline SEO efforts. You will play a key role…

Google Local Photos With Product Tags

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/10/25

TL;DR Summary of Google Tests AI-Driven Product Tags in Local Photo Carousels Google is experimenting with automatically generated product tags overlayed on photos in the Local carousel. These tags appear in the…

Google Local Service Ads Tests Replacing Screened With Verified

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/06/25

Google Tests Replacing “Google Screened” with “Google Verified” Labels in Local Service Ads Overview of the Label Change Google is experimenting with replacing the “Google Screened” label on Local Service Ads (LSAs)…

The #1 Local SEO Roadmap to Dominate Your Market

Source: Sterling Sky Inc

By: Joy Hawkins

06/03/25

There are a lot of courses and a lot of articles online that will tell you how to do Local SEO. The thing is, they won’t make you successful with it. There…

The #1 Local SEO Roadmap to Dominate Your Market

Source: Sterling Sky Inc

By: Joy Hawkins

06/03/25

There are a lot of courses and a lot of articles online that will tell you how to do Local SEO. The thing is, they won’t make you successful with it. There…

The Ultimate Playbook for Google Business Profile Suspensions – Sterling Sky Inc

Source: Sterling Sky Inc

By: Stefan Somborac

06/01/25

This article explains the 2 types of suspensions, how you know if you received a suspension, why listings get suspended, clarification on if suspensions impact ranking, how to avoid a suspension, and…

Google Updates When Questions & Answers Show

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/25

Google Maps Q&A Feature Changes: When and Where It Still Appears Overview of Google Maps Q&A Availability Google’s local Questions & Answers (Q&A) feature is not being removed but is undergoing changes…

Google Business Profiles Performance Report Chat Clicks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/25

Google Business Profiles Update Google has introduced a new data point called Chat Clicks in the Google Business Profiles performance reports. What Are Chat Clicks? Chat Clicks indicate how many users click…

Google Business Profiles Name Change Spike

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/23/25

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue is, or…

A1 Garage Door Service – A Case Study on Local SEO for Garage Door Companies – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

05/16/25

A1 Garage Door Service is a large, multi-location garage door repair and installation company that started in Phoenix, AZ. Since 2005, they have expanded into

Google Maps Had 999 Million Reviews & 752 Million Photos & Videos Published In 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is…

Case Study: How Bin There Dump That Thrived with Sterling Sky’s Local SEO Expertise – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

05/15/25

When asked about why Bin There Dump That continues to work with Sterling Sky after six years of collaboration, Luke Hancock, a key figure at the company,

Google Business Profiles What’s Happening

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/14/25

Google is rolling out a new feature for Google Business Profiles named What’s Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top…

The #1 Checklist to Optimize Your Google Business Profile

Source: Sterling Sky Inc

By: Joy Hawkins

05/12/25

One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…

Google Testing Read Reviews Button & Appointment Tags On Local Listings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/08/25

Google is testing new buttons and tags on its local listings and local ads. These include a new “read reviews” button, various appointment tags and other business descriptive tags.

The Local SEO Mistake That Cost a Business ALL Their Reviews

Source: Sterling Sky Inc

By: Joy Hawkins

05/07/25

Imagine waking up one morning and seeing ALL your Google reviews—GONE. Thousands of them… just disappeared overnight. Sounds like a nightmare, right? Well, that’s exactly what happened to a business that made…

Google Testing Replacing Map Local Pack With AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/05/25

Google may be testing replacing local pack at the top of the Google Search results for “near me” related queries with an AI Overview. So instead of showing a map and the…

2025 UPDATE: Does the Number of Google Reviews Impact Ranking? [Case Study]

Source: Sterling Sky Inc

By: Joy Hawkins

04/30/25

Do you need more reviews to rank better? Is your lack of reviews hurting your business? Our case study tests the impact of Google reviews on local ranking.

Google Testing Linking Reviews Button On Local Panel To AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/30/25

Google seems to be testing linking the “Reviews” button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the…

Google Business Profiles Video On Verifications Must Knows

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Google’s Lisa Landsman interviewed Google’s Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also…

Google To Relax Local Service Ads Photo Guidelines

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if…

Google Posts/Updates Go Missing From Local Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google Posts/Updates are starting to disappear from the local panels within Google Search. I saw complaints about this yesterday and tested it by adding a post myself on my business, it was…

Google Business Profiles Video Verification Video Previews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google has added video previews to the video verification within Google Business Profiles. Google’s Lisa Landsman said this will help with “submitting, ensuring clarity and accuracy – saving you valuable time and…

Google Local Service Ads Has New Legal Terms

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will…

Google Local Panel With Get There & From Your Location

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/22/25

Google is testing a newish section in the Google local panel to tell searchers how far that business is from your location. Google is testing adding either a “Get there” data point…

Posts pagination

Previous 1 2 3 4 … 10 Next

Filter Posts






Latest Headlines & Articles
  • Google Search Ranking Volatility Heated November 7th (Movember)
  • 🧠 Community Wisdom: Communicating pricing increases to customers, explaining AI limitations to new hires, creating a copilot with your work knowledge, and more
  • SEO & Digital Optimization Specialist ~ DF Supply, Inc. ~ $45k-$60k ~ In-office (USA) ~ Twinsburg, OH, United States
  • SEO Daily News Recaps for Friday, November 7, 2025
  • FLUQs: Answer the hidden questions or vanish in AI search
  • Winning the platform shift
  • Google clarifies policy on false information in advertiser verification
  • Microsoft brings AI Search to Copilot with emphasis on citations
  • Google’s new AI tools automate ad reviews, reporting, and support for publishers
  • Why B2B brands are shifting from keywords to Performance Max

November 2025
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
« Oct    

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

©2025 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme