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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

The #1 Local SEO Roadmap to Dominate Your Market

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on June 3, 2025

There are a lot of courses and a lot of articles online that will tell you how to do Local SEO. The thing is, they won’t make you successful with it. There…

The Ultimate Playbook for Google Business Profile Suspensions – Sterling Sky Inc

Source: Sterling Sky Inc

By: Stefan Somborac

Posted on June 1, 2025

This article explains the 2 types of suspensions, how you know if you received a suspension, why listings get suspended, clarification on if suspensions impact ranking, how to avoid a suspension, and…

Google Updates When Questions & Answers Show

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 29, 2025

Google Maps Q&A Feature Changes: When and Where It Still Appears Overview of Google Maps Q&A Availability Google’s local Questions & Answers (Q&A) feature is not being removed but is undergoing changes…

Google Business Profiles Performance Report Chat Clicks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 28, 2025

Google Business Profiles Update Google has introduced a new data point called Chat Clicks in the Google Business Profiles performance reports. What Are Chat Clicks? Chat Clicks indicate how many users click…

Google Business Profiles Name Change Spike

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 23, 2025

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue is, or…

A1 Garage Door Service – A Case Study on Local SEO for Garage Door Companies – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

Posted on May 16, 2025

A1 Garage Door Service is a large, multi-location garage door repair and installation company that started in Phoenix, AZ. Since 2005, they have expanded into

Google Maps Had 999 Million Reviews & 752 Million Photos & Videos Published In 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 16, 2025

Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is…

Case Study: How Bin There Dump That Thrived with Sterling Sky’s Local SEO Expertise – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

Posted on May 15, 2025

When asked about why Bin There Dump That continues to work with Sterling Sky after six years of collaboration, Luke Hancock, a key figure at the company,

Google Business Profiles What’s Happening

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 14, 2025

Google is rolling out a new feature for Google Business Profiles named What’s Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top…

The #1 Checklist to Optimize Your Google Business Profile

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on May 12, 2025

One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…

Google Testing Read Reviews Button & Appointment Tags On Local Listings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 8, 2025

Google is testing new buttons and tags on its local listings and local ads. These include a new “read reviews” button, various appointment tags and other business descriptive tags.

The Local SEO Mistake That Cost a Business ALL Their Reviews

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on May 7, 2025

Imagine waking up one morning and seeing ALL your Google reviews—GONE. Thousands of them… just disappeared overnight. Sounds like a nightmare, right? Well, that’s exactly what happened to a business that made…

Google Testing Replacing Map Local Pack With AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 5, 2025

Google may be testing replacing local pack at the top of the Google Search results for “near me” related queries with an AI Overview. So instead of showing a map and the…

2025 UPDATE: Does the Number of Google Reviews Impact Ranking? [Case Study]

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on April 30, 2025

Do you need more reviews to rank better? Is your lack of reviews hurting your business? Our case study tests the impact of Google reviews on local ranking.

Google Testing Linking Reviews Button On Local Panel To AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 30, 2025

Google seems to be testing linking the “Reviews” button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the…

Google Business Profiles Video On Verifications Must Knows

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 24, 2025

Google’s Lisa Landsman interviewed Google’s Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also…

Google To Relax Local Service Ads Photo Guidelines

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 24, 2025

Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if…

Google Posts/Updates Go Missing From Local Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 23, 2025

Google Posts/Updates are starting to disappear from the local panels within Google Search. I saw complaints about this yesterday and tested it by adding a post myself on my business, it was…

Google Business Profiles Video Verification Video Previews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 23, 2025

Google has added video previews to the video verification within Google Business Profiles. Google’s Lisa Landsman said this will help with “submitting, ensuring clarity and accuracy – saving you valuable time and…

Google Local Service Ads Has New Legal Terms

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 23, 2025

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will…

Google Local Panel With Get There & From Your Location

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 22, 2025

Google is testing a newish section in the Google local panel to tell searchers how far that business is from your location. Google is testing adding either a “Get there” data point…

Google Business Profiles Messaging Clicks Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 9, 2025

Google seems to be rolling out a new metric in the Google Business Profiles performance report for “messaging clicks.” This was a feature we had in the old Google My Business reports…

Google AI Review Summaries In Local Knowledge Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 3, 2025

Last November, Google began using AI to generate review summaries in Google Maps. Well, now they seem to be showing up in the local knowledge panels on the right side of the…

Google working on restoring Local Service Ads advertiser console

Source: Search Engine Land

By: Barry Schwartz

Posted on April 2, 2025

Advertisers have been complaining all day about being unable to manage their LSAs.

Google Local Questions & Answers Feature Disappears

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 2, 2025

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked…

Rebranding Your Business | Checklist for Google My Business & Local Search

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on April 2, 2025

Changing your business name is something that happens a lot with local search. Here are the places that you need to update online to help transition to a new name in Google…

The Smart Way to Expand in a Large City Without Hurting SEO

Source: Sterling Sky Inc

By: Joy Hawkins

Posted on March 31, 2025

Expanding your business to a new location? Optimizing for one location is simple, but things get tricky when you open multiple locations in the same city. Here’s how we helped a home…

Google Business Profiles Your Edit Was Not Approved Bug

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 31, 2025

Google Business Profile edits may have a bug or some sort of glitch. A number of local SEOs are reporting seeing the message, “Your edit was not approved” when trying to make…

Does the Service Area in Your Google Business Profile Impact Ranking? – Sterling Sky Inc

Source: Sterling Sky Inc

By: Colan Nielsen

Posted on March 31, 2025

Sterling Sky’s Colan Nielsen tests whether setting a service area in your Google My Business listing affects your organic or maps ranking. Read on to find the scoop!

Local SEO for Car Dealerships – Automotive Local SEO – Local SEO Strategies and Tactics for Car Dealerships – SEO for Car Dealership – Auto Dealer SEO

Source: Sterling Sky Inc

By: Colan Nielsen

Posted on March 30, 2025

Are you seeking guidance on enhancing your automotive local SEO? Look no further! Our dedicated team specializes in SEO for car dealerships, delivering tailored solutions to elevate your online presence. With our…

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