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Strategies for optimizing visibility for businesses within specific geographic locations.

Bing Places Update Coming Soon

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Announces Upcoming Bing Places Redesign for Businesses Microsoft is rolling out a new design and improved…

9 Google Business Profile Verification Tips That Will Save Your Sanity

Source: Sterling Sky Inc

By: Joy Hawkins

09/05/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article If you’ve ever tried to verify a Google Business Profile (GBP) and felt like you were being hazed by a robot,…

Google Local Panel With Weird Directory Card

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/05/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Displays Third-Party Website Cards in Local Business Profiles Google has been observed showing third-party website cards…

Google Maps Testing New Directions Buttons In Local Pack: Map It, Map, Route, Go, Get There etc

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/03/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Experiments with New Direction Buttons in Local Search Pack Google is currently testing various new direction…

How to get your service area business verified on Google

Source: Search Engine Land

By: Elizabeth Rule

08/29/25

Source: Search Engine Land by Elizabeth Rule. Read the original article Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.

[2025] The Ultimate Guide to Fighting Spam on Google Maps – Sterling Sky Inc

Source: Sterling Sky Inc

By: Joy Hawkins

08/28/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article Updated August 29, 2025

2025 UPDATE: How Proximity Impacts Google Organic Results – Google Ranking Proximity

Source: Sterling Sky Inc

By: Joy Hawkins

08/26/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article In 2020, we took a deep dive into how proximity impacts organic rankings for law firms. Fast forward to 2025, and…

The Google Business Profile Booking Link Nightmare and How to Fix It Fast

Source: Sterling Sky Inc

By: Joy Hawkins

08/21/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article I’m going to share a story about one of the most frustrating issues I’ve seen business owners face with their Google…

Google Verified Badge To Replace Other Local Service Ads Badges

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/21/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Unified Local Services Ads Verified Badge Starting October 20, 2025, Google will replace all existing…

Winning the local SEO game in the age of AI

Source: Search Engine Land

By: Edna Chavira

08/18/25

Source: Search Engine Land by Edna Chavira. Read the original article Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and…

Want to win at local SEO? Focus on reviews and customer sentiment

Source: Search Engine Land

By: Dayna Lucio

08/18/25

Source: Search Engine Land by Dayna Lucio. Read the original article LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.

How Many Categories Does Your Google Business Profile Need?

Source: Sterling Sky Inc

By: Joy Hawkins

08/12/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article If you’ve read Google’s guidelines, you’ve probably seen what they say: “Choose the fewest number of categories it takes to describe…

Google Search Indexing & Ranking Near Me Google Maps Pages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/05/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Maps Search Results Now Ranking on Google SERPs for “Near Me” Queries **Google Search** has started…

Google Hotel Local Pack Testing Website Link On Mobile

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/29/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Testing Website Links in Hotel Local Pack on Mobile Search **Google** is experimenting with adding **website…

Google Business Profile Attributes With Confirmed By X%

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/28/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Visitor-Confirmed Attributes on Business Profiles Google is rolling out a new feature for Google Business…

Does Google Allow Two Business Profiles at the Same Address?

Source: Sterling Sky Inc

By: Joy Hawkins

07/24/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article Recently, a user on Reddit said they had a landscape construction company and they wanted to start a landscape design business…

Google Maps Business Profile Ask Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/21/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New “Ask” Button on Local Listings Google is experimenting with placing an “Ask” button among…

Google Business Profile Check Edit Status

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/18/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Edit Status Tracking for Google Business Profiles Google has launched a new feature allowing users…

Google Business Profile Appeal Tool With Rejection Reasons

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Business Profiles Appeal Tool Now Details Rejection Reasons The Google Business Profiles appeal tool has been…

Google Updates Its Local Ranking Documentation

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Updated Local Ranking Documentation Google has streamlined its local ranking guidelines, removing detailed explanations and simplifying…

Google Business Profiles Automatically Adding Social Media Links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Automatically Adds Social Media Links to Business Profiles **Google** has started **automatically adding social media links**…

Google Business Profiles Requests Text/WhatsApp Number During Setup

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Now Requests Text or WhatsApp Number During Business Profile Setup Google has updated its Google Business…

Google Local Service Ads Reviews Managed By Business Profiles

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/14/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Local Service Ads Reviews Now Managed by Google Business Profiles As of July 11th, 2025, Google…

Google Local & Business Profiles Drops Around June 25th – Reporting Glitch?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Business Profiles Report Large Drop in Local Search Impressions Starting June 25, 2025 Starting June 25,…

Microsoft Testing See More Button At Top Of Bing’s Local Pack

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests “See More” Button Placement in Bing Local Pack Microsoft is experimenting with the placement of…

Google Business Profiles Removes Utility Bill As Evidence For Appeal

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Removes Utility Bills as Proof for Business Profile Appeals Google has updated its Business Profiles help…

Starting a Local SEO Agency? Read this First (7 Tips)

Source: Sterling Sky Inc

By: Joy Hawkins

07/07/25

Source: Sterling Sky Inc by Joy Hawkins. Read the original article If you’re building a local SEO agency, you’ve probably heard every “growth hack” under the sun. Contracts. Cold calls. Overpromising. Churn…

Google Business Profiles Reverification After Suspensions Increases

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/07/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Increasing Reverification Requirements for Suspended Business Profiles Google is now **requiring more frequent reverification** for businesses…

Microsoft Bing Tests Local Place Listings In Green

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/04/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests Green Background for Bing Local Listings Microsoft is experimenting with a new design by displaying…

Google Testing Local Panel Tab Buttons Under Main Search Bar

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/03/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Testing Local Panel Sub-menu Placement Google is reportedly testing a new placement for the local panel…

Google Business Profile Disappeared? My Google Business Profile Disappeared Too – Here’s What I Did to Fix It Fast

Source: Sterling Sky Inc

By: Colan Nielsen

06/28/25

Source: Sterling Sky Inc by Colan Nielsen. Read the original article Google Business Profile disappeared? Wondering why my Google Business Profile disappeared without warning? Learn the top reasons it vanishes — like…

Google Updates Service Area Business Guidelines Don’t Add Countries Or States

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/25/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Updates Service Area Guidelines for Business Profiles Google has revised its service area guidelines for business…

Google Expanding Posting Reviews Is Turned Off For This Place

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/25/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Expands Review Posting Restrictions on Local Business Profiles Google is expanding its feature that disables review…

Google Local Service Ads Reviews Often Mention

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/25/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Local Service Ads Now Highlight Keywords Frequently Mentioned in Reviews The new Local Service Ads feature highlights…

Google Local Service Ads Testing Background Checked Labels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/20/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests “Background Checked” Label in Local Service Ads Google is experimenting with adding a “background checked”…

Google Testing New Report Reviews Options

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/19/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Updated Review Reporting Options in Business Profiles Google is testing new review reporting options within…

Google Rolls Out New Interface For Google Posts In Business Profiles

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/17/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Scrollable Interface for Google Business Profile Posts Google has introduced a new scrollable list view…

Google Business Profiles Changes Add Updates To Posts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/12/25

TL;DR Summary of Google Business Profile Changes: Updates Renamed to Posts Google has renamed the feature formerly known as “Updates” to “Posts” within Google Business Profiles. This change is primarily a text…

Local SEO Specialist ~ Let’s Get Moving ~ CAN 21-23k ~ In Office Ontario ~ (CAN)

Source: Entry Level SEO Jobs – SEOjobs.com

By: jilllynndesign

06/10/25

We’re looking for a results-driven Local SEO Specialist with a strong focus on local link building and leveraging AI-driven tools to scale and streamline SEO efforts. You will play a key role…

Google Local Photos With Product Tags

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/10/25

TL;DR Summary of Google Tests AI-Driven Product Tags in Local Photo Carousels Google is experimenting with automatically generated product tags overlayed on photos in the Local carousel. These tags appear in the…

Google Local Service Ads Tests Replacing Screened With Verified

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/06/25

Google Tests Replacing “Google Screened” with “Google Verified” Labels in Local Service Ads Overview of the Label Change Google is experimenting with replacing the “Google Screened” label on Local Service Ads (LSAs)…

The #1 Local SEO Roadmap to Dominate Your Market

Source: Sterling Sky Inc

By: Joy Hawkins

06/03/25

There are a lot of courses and a lot of articles online that will tell you how to do Local SEO. The thing is, they won’t make you successful with it. There…

The #1 Local SEO Roadmap to Dominate Your Market

Source: Sterling Sky Inc

By: Joy Hawkins

06/03/25

There are a lot of courses and a lot of articles online that will tell you how to do Local SEO. The thing is, they won’t make you successful with it. There…

The Ultimate Playbook for Google Business Profile Suspensions – Sterling Sky Inc

Source: Sterling Sky Inc

By: Stefan Somborac

06/01/25

This article explains the 2 types of suspensions, how you know if you received a suspension, why listings get suspended, clarification on if suspensions impact ranking, how to avoid a suspension, and…

Google Updates When Questions & Answers Show

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/25

Google Maps Q&A Feature Changes: When and Where It Still Appears Overview of Google Maps Q&A Availability Google’s local Questions & Answers (Q&A) feature is not being removed but is undergoing changes…

Google Business Profiles Performance Report Chat Clicks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/25

Google Business Profiles Update Google has introduced a new data point called Chat Clicks in the Google Business Profiles performance reports. What Are Chat Clicks? Chat Clicks indicate how many users click…

Google Business Profiles Name Change Spike

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/23/25

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue is, or…

A1 Garage Door Service – A Case Study on Local SEO for Garage Door Companies – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

05/16/25

A1 Garage Door Service is a large, multi-location garage door repair and installation company that started in Phoenix, AZ. Since 2005, they have expanded into

Google Maps Had 999 Million Reviews & 752 Million Photos & Videos Published In 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is…

Case Study: How Bin There Dump That Thrived with Sterling Sky’s Local SEO Expertise – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

05/15/25

When asked about why Bin There Dump That continues to work with Sterling Sky after six years of collaboration, Luke Hancock, a key figure at the company,

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