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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Google Local Panel With Get There & From Your Location

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/22/25

Google is testing a newish section in the Google local panel to tell searchers how far that business is from your location. Google is testing adding either a “Get there” data point…

Google Business Profiles Messaging Clicks Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google seems to be rolling out a new metric in the Google Business Profiles performance report for “messaging clicks.” This was a feature we had in the old Google My Business reports…

Google AI Review Summaries In Local Knowledge Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/25

Last November, Google began using AI to generate review summaries in Google Maps. Well, now they seem to be showing up in the local knowledge panels on the right side of the…

Google working on restoring Local Service Ads advertiser console

Source: Search Engine Land

By: Barry Schwartz

04/02/25

Advertisers have been complaining all day about being unable to manage their LSAs.

Google Local Questions & Answers Feature Disappears

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked…

Rebranding Your Business | Checklist for Google My Business & Local Search

Source: Sterling Sky Inc

By: Joy Hawkins

04/02/25

Changing your business name is something that happens a lot with local search. Here are the places that you need to update online to help transition to a new name in Google…

The Smart Way to Expand in a Large City Without Hurting SEO

Source: Sterling Sky Inc

By: Joy Hawkins

03/31/25

Expanding your business to a new location? Optimizing for one location is simple, but things get tricky when you open multiple locations in the same city. Here’s how we helped a home…

Google Business Profiles Your Edit Was Not Approved Bug

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/31/25

Google Business Profile edits may have a bug or some sort of glitch. A number of local SEOs are reporting seeing the message, “Your edit was not approved” when trying to make…

Does the Service Area in Your Google Business Profile Impact Ranking? – Sterling Sky Inc

Source: Sterling Sky Inc

By: Colan Nielsen

03/31/25

Sterling Sky’s Colan Nielsen tests whether setting a service area in your Google My Business listing affects your organic or maps ranking. Read on to find the scoop!

Local SEO for Car Dealerships – Automotive Local SEO – Local SEO Strategies and Tactics for Car Dealerships – SEO for Car Dealership – Auto Dealer SEO

Source: Sterling Sky Inc

By: Colan Nielsen

03/30/25

Are you seeking guidance on enhancing your automotive local SEO? Look no further! Our dedicated team specializes in SEO for car dealerships, delivering tailored solutions to elevate your online presence. With our…

Google Local Knowledge Panel Promotion Clipable Coupons

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/25

We’ve seen the clipable coupons within the search results for several years now and in store listings and many places, but have we seen them in local knowledge panels? Maybe, I am…

📸 Get Noticed Using Image Next To Google Search Result In Local Mobile Search! Image-Enhanced Results on Google Mobile SERPs – Click Now!”

Source: Sterling Sky Inc

By: Joy Hawkins

03/28/25

Discover Sterling Sky’s latest insights into optimizing images for mobile search results. Explore our findings on image visibility in Google’s mobile SERPs and unlock strategies for getting an image next to Google…

How to Interpret Google Business Profile Performance Metrics – Sterling Sky Inc

Source: Sterling Sky Inc

By: Joy Hawkins

03/26/25

Google Business Profile Performance metrics can be tough to interpret. In this article, we empower you with a breakdown of the metrics so you can strengthen your competitive advantage.

How geotagging photos affects Google Business Profile rank: Study

Source: Search Engine Land

By: Jake Hundley

03/25/25

How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on ‘near me’ vs city-based Google ranking.

Google Local Service Ads Without Green Screened Checkmark

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/25/25

Google seems to be testing removing the green checkmark from the Local Service Ads. I was able to replicate this for the same query, and the same set of advertisers. In one…

Local SEO for Dentists: Boost Your Rankings with Dental SEO Services – SEO for Dental Offices

Source: Sterling Sky Inc

By: Colan Nielsen

03/24/25

Unlock the power of Local SEO for Dentists and drive more patients to your practice. Discover expert Dental SEO services designed to improve your online visibility and increase your practice’s growth!

The Quickest Local SEO Tip That Boosts Rankings

Source: Sterling Sky Inc

By: Joy Hawkins

03/21/25

Want a simple, high-impact Local SEO tip that takes 10 minutes to implement? This one change can boost local pack rankings significantly.

How to integrate GEO with SEO

Source: Search Engine Land

By: Christina Adame

03/19/25

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.

Google Business Profile Icon For Good For Kids

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/18/25

Labeling your Google Business Profile as kid-friendly is not new, but I don’t believe I have ever seen an icon that represents that within the Google Business Profile listing within Google Search….

Why website content won’t boost your Google Maps keyword rankings

Source: Search Engine Land

By: Chris Silver Smith

03/12/25

Blogging won’t improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.

Google Business Profile Now Fully Associated With Local Service Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/07/25

Google sent out emails to Local Service Ads advertisers notifying them that their Google Business Profile accounts are not affiliated to your Local Service Ads account. That means your reviews will only…

Google Business Profiles Create QR Codes For Customer Reviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/25

Google added QR codes that you can give your customers to quickly leave you a review for your business on Google Search and Google Maps. This can be accessed in your Google…

Google Local Service Ads Opts Advertisers Into Booking Links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/26/25

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when…

Local SEO Specialist (Contractor) ~ Whiteboard Marketing ~ Remote (US)

Source: SEO Contractor Jobs – SEOjobs.com

By: SEOJobs

02/06/25

Freelance Position | Remote (EST/CST) Whiteboard Marketing, a specialized dental marketing agency, seeks an experienced Google Business Profile specialist to drive local visibility and patient acquisition for our dental clients. The ideal…

Product studio now available within Google Business Profiles

Source: Search Engine Land

By: Barry Schwartz

02/03/25

When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes.

How to use SEO to enhance your visibility within a specific geographic area

Source: Search Engine Land

By: Gemma Fontané

01/30/25

Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.

Google Business Profiles Batch Price Editing & Moving Restaurant Menu Items

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/25

We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items…

Sr. SEO Analyst ~ LegalZoom ~ $104.6-135.6k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/28/25

​​About LegalZoom We’re here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of…

🧠 Community Wisdom: Making time to work on nonessential features, the role of principal product manager, doing B2B product surveys, transitioning from startup to enterprise product dev, and more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/28/25

Community Wisdom 204

Google testing expandable product ads carousal

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/25

Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.

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