Paid Search and Advertising

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Updated Offline Gambling Ads Restrictions **Google Ads** has expanded its list of countries where **offline gambling…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Now Appearing in Google AI Mode Results **Google Ads** have started to appear within the…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new transparency rules take hold.

Source: Search Engine Land by Karly Scott. Read the original article Here’s how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Background Shading for Search Ads and Local Pack Google is experimenting with shaded backgrounds behind…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Tests Share Button for Hotel Ads in Search Results Google Ads is experimenting with a…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Introduces Asset-Level Review and Conversion Delay Insights Microsoft Advertising has launched new features including an…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads’ New “Original Conversion Value” Metric Enhances Reporting Clarity The introduction of the “Original Conversion Value”…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Launches Campaign Total Budget Feature for Performance Max Campaigns Google Ads has introduced the Campaign…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Trials New ‘Ads Related To’ Labels in Bing Search Microsoft is experimenting with a new ad…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s…

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Journey Aware Bidding: Enhancing Target CPA Campaigns Journey Aware Bidding is a new Google Ads…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Top Combinations Report for PMax Campaigns Google Ads has launched a new Top Combinations…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Essential Holiday Marketing Guide for Boosting Ad Performance As the holiday season brings a…

Source: Search Engine Land by Anu Adegbola. Read the original article Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget…

Source: Search Engine Land by Anu Adegbola. Read the original article Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Enhances Advertiser Suspension Process with AI and Faster Appeals **Google Ads** has significantly improved its…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of The Truth About Google Local Service Ads “Hacks” Claims about a “hack” to fix Google Local Service…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Brand Inclusion Features for Standard Shopping Campaigns Google Ads has reportedly introduced brand inclusion…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Proposed Changes Following €2.95B EU Antitrust Fine Google has proposed significant modifications to its ad technology…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Rolls Out AI-Powered Ads Advisor and Analytics Advisor Globally Google is launching its AI-driven Ads Advisor…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Importing Social Media Campaigns into Google Ads Google is experimenting with a new feature that…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Upcoming Unacceptable Phone Number Policy Update Google will update its Unacceptable phone number policy on December…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How Meta’s Click-to-Message Ads Can Boost Your Holiday Marketing Meta’s Click-to-Message ads have experienced over…

Source: Search Engine Land by Anu Adegbola. Read the original article Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.

Source: Search Engine Land by Anu Adegbola. Read the original article Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of their…

Source: Search Engine Land by Jyll Saskin Gales. Read the original article Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results.

Source: Search Engine Land by Laura Schiele. Read the original article Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Testing Traditional Search Ads in Mobile Image Search Carousel Google is experimenting with displaying traditional search…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Integrates AI Chat Assistant into Google Ads Policy Disapprovals Google has introduced a new AI chat…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Local Service Ads Introduces Value-Based Pricing for Message Leads Google Local Service Ads now implement value-based…

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft now requires third-party publishers to use Clarity, ensuring transparent, brand-safe ad placements and filtering noncompliant traffic.

Source: Search Engine Land by Anu Adegbola. Read the original article The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.

Source: Search Engine Land by Anu Adegbola. Read the original article Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention.

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Clarity Now Mandatory for Microsoft Advertising Publishers Microsoft has made Microsoft Clarity mandatory for all third-party…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Budget Settings Summaries for Easier Optimization Google Ads now provides concise summaries of budget…

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Advanced AI-Driven Ad Targeting Enhances Advertiser Performance Meta’s latest Generative Ads Recommendation Model (GEM)…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube YPP Payment Glitch and Ad Blocker Access Issues YouTube has acknowledged a payment summary…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Reddit Introduces Interactive Ads to Boost User Engagement Reddit has launched Interactive Ads, allowing brands…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads AI Max Performance Concerns Recent LinkedIn discussions highlight that Google Ads AI Max campaigns are…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Fixes Google Ads Account Access Invitation Bug Google has resolved a recent bug that prevented users…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Reddit Ads Manager Updates with AI-Powered Targeting Reddit has redesigned its Ads Manager UI to…