Paid Search and Advertising

Source: Search Engine Land by Laura Schiele. Read the original article The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Faster Account Setup Using Existing Campaigns Google Ads has launched a new feature allowing…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Unlocking AI Search Success: Practical Strategies for AEO and GEO in Retail The Microsoft Advertising guide introduces…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How to Maximize Your Advertising on X in 2024 X remains a valuable advertising platform…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Updates Advertiser Friendly Content Guidelines to Support Broader Monetization of Sensitive Dramatic Content YouTube…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Expands Search Themes to 50 for Performance Max Campaigns Microsoft Advertising has increased the limit…

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.

Source: Search Engine Land by Rémi Kerhoas. Read the original article AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Expands Marketing Partners Program with New Channel Sales Partner Tier TikTok has introduced a…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Asset Comparison Experiment Feature for Performance Max Campaigns Google Ads has launched a new…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads’ New Brand Linking Feature in Labs Brand Linking is a new experimental feature in Google…

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.

Source: Search Engine Land by Jyll Saskin Gales. Read the original article Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How to Configure Microsoft Advertising Email Settings for Optimal Notifications Microsoft Advertising’s Email Settings section is a…

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in…

Source: Search Engine Land by Dii Pooler. Read the original article Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Testing Call Assets on Vehicle Ads in Search Google is currently testing call assets integrated directly…

Source: Search Engine Land by Anu Adegbola. Read the original article Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.

Source: Search Engine Land by Sarah Stemen. Read the original article Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid surprises.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Custom Identity Phase-Out for Advertisers TikTok is eliminating its Custom Identity ad option by…

Source: Search Engine Land by Anu Adegbola. Read the original article Google will allow ads for federally regulated prediction markets in the U.S. starting January 21st, opening Google Ads to a previously…

Source: Search Engine Land by Amy Hebdon. Read the original article Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for…

Source: Search Engine Land by Navah Hopkins. Read the original article Here’s how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads to Allow Prediction Market Ads in the US Starting 2026 Starting January 21, 2026, Google…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale.

Source: Search Engine Land by Anu Adegbola. Read the original article SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How to Enhance Your Social Media Strategy with LinkedIn Thought Leader Ads LinkedIn’s Thought Leader…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Reddit Launches AI-Powered Max Campaigns to Boost Ad Performance Reddit’s new Max Campaigns use advanced…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Quick Navigation Button in Change History Report Google Ads has **added a new “Go…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Search Terms Report Shows Unexpected AI Max and Dynamic Search Ads Filters The Google Ads…

Source: Search Engine Land by Danny Goodwin. Read the original article PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine…

Source: Search Engine Land by Anu Adegbola. Read the original article AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Console Adds Convenient “All Accounts” Tab The new “All accounts” tab in the Microsoft Advertising…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Adds Custom Columns to Advertising Interface but Lacks Key Metrics Microsoft Advertising has introduced the feature…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of OpenAI Explores Sponsored Content and Ads in ChatGPT Responses OpenAI is considering integrating advertising formats within ChatGPT,…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Top Google Ads Feature Launches for 2025 Google Ads in 2025 highlights PMax channel performance reporting as…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising’s Exact Match Priority Over Ad Rank Exact match keywords in Microsoft Advertising campaigns take precedence…

Source: Search Engine Land by Anu Adegbola. Read the original article The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Lowers Audience Size Limits to 100 Active Users Across All Networks Google has reduced the minimum…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Dynamic Remarketing Tracking Bug Confirmed by Google Google has acknowledged a bug affecting dynamic remarketing…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests AI-Powered Ads Advisor Prompts in Google Ads Reports Google is experimenting with AI-driven Ads Advisor…

Source: Search Engine Land by Ameet Khabra. Read the original article Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads MCC Channel Performance Reporting Rollout Google Ads is gradually rolling out channel performance reporting to…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Google Maps Placement for Demand Gen Campaigns **Google Ads** has introduced a new **channel…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Adding “Learn More” Links to Search Ads Google is currently testing “Learn more” links appended…

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.