Category: Paid Search and Advertising

Some new control options for your TikTok ads.

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.

Google is testing a new ad format that overlays more product ads when you click on a “more” button. This is different from expanding a product carousel, in that this overlays on top of the current search results interface.

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.

A new way to build collaborative Reddit ads campaigns.

Google’s PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.

The option will provide more ways for brands to connect with Snap creators.

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.

Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.

Ginny Marvin, Google’s Ads Liaison, said that the Google Ads team is working on improvement the advertiser support experiences and some improvements have been rolling out. “There are ongoing efforts to improve experiences and outcomes for the millions of businesses and agencies around the globe that use Google Ads,” Ginny Marvin wrote on X.

Google AdSense has a new version of rewarded ads – not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.

A new way for brands to tap into Snap’s popular Lens tools.

Google has updated its Google Ads policies around suspensions yesterday. While no changes have been made to enforcement of these policies, Google has really updated a lot of the content, and examples provided in these policies.

You may be bidding against yourself on Google—without even knowing it.

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.

Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.

Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a video ad from Adidas.

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text and icons on white backgrounds.

New ways for businesses to reconnect with potential customers via DM.

We’ve seen a similar format in the Google Shopping results with a show more button to show more shopping ads but now we are seeing something similar within the main Google Search results. Google is testing overlaying a show more button on the second row of Google Shopping ads in the main search results.

A new program that’ll enable agencies to showcase their Snap ads knowledge.

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Microsoft Advertising’s team posted its monthly recap of what is new with the Microsoft Advertising platform. There are new items across Shopping campaigns, audience ads, and Performance Max (PMax) management and more.

The new ad partnership creates access to Roblox’s 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Ads are coming to immersive online gaming worlds.

Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.