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Paid Search and Advertising

Covers SEM, PPC strategies, and paid advertising techniques.

Google Ads API Updates Expected Monthly In 2026

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/05/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads API to Adopt Monthly Release Cycle in 2026 Starting January 2026, Google Ads API will…

Google Ads API to switch to a monthly release cycle

Source: Search Engine Land

By: Barry Schwartz

09/04/25

Source: Search Engine Land by Barry Schwartz. Read the original article Google said its users want more frequent updates and this will result in that.

Auditing and optimizing Google Ads in an age of limited data

Source: Search Engine Land

By: Tim Jensen

09/04/25

Source: Search Engine Land by Tim Jensen. Read the original article Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.

Google Hotel Center Enforcement On Pricing Accuracy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/04/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Upcoming Price Accuracy Enforcement for Hotels Google will strictly enforce price accuracy for hotel listings starting…

Meta Shares More Info on its Incremental Attribution Tracking

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/03/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s New Incremental Attribution for Ad Performance Tracking Meta has introduced an incremental attribution option…

WhatsApp Launches Ad Campaign to Highlight Functional Benefits

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/03/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of WhatsApp’s New Celebrity-Led Campaign Promoting Enhanced Group Chat Features WhatsApp has launched a celebrity-driven campaign…

How to use Google Ads Auction Insights to outrank competitors

Source: Search Engine Land

By: Jyll Saskin Gales

09/03/25

Do you know who you’re really competing against? Here’s how the Google Ads Auction Insights report can give you a huge competitive advantage.

Why SEO and paid media need each other in the AI search era

Source: Search Engine Land

By: Nikki Lam

09/03/25

AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and bottom-funnel wins.

Scaling PPC with AI automation: Scripts, data, and custom tools

Source: Search Engine Land

By: Lars Maat

09/03/25

Source: Search Engine Land by Lars Maat. Read the original article Here’s how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.

Google Ads Customization Graphs Options

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/03/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Enhanced Graph Customization Features Google Ads has rolled out **new customization options** for its…

YouTube Updates Community Post Sharing, Live-Stream Donations

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Enhances Community Posts Sharing and Introduces Interactive Live-Stream Gifts YouTube is expanding the ability…

Google Ads select location assets using Google Maps

Source: Search Engine Land

By: Barry Schwartz

09/02/25

Source: Search Engine Land by Barry Schwartz. Read the original article This new feature should help you find locations to target with ease.

Google Ads enhances campaign filters with new checkboxes

Source: Search Engine Land

By: Barry Schwartz

09/02/25

Source: Search Engine Land by Barry Schwartz. Read the original article These simple checkboxes should make it much easier to filter and manage your campaigns.

Google Ads New Checkboxes To Filter Campaigns

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Multi-Select Checkboxes for Campaign Filtering Google Ads has introduced multi-select checkboxes in the campaign…

Google Says AI Max Not Designed To Target SPN Inventory More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of AI Max’s Impact on Search Partner Network Ad Targeting AI Max for Search campaigns are rumored to…

Google Ads Allows Using Google Maps For Location Assets Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Google Maps Search for Location Assets Google Ads now allows advertisers to search and…

Microsoft Advertising On Why Your Bid May Be Over The Max CPC

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Understanding CPC Bidding in Microsoft Advertising Microsoft Advertising bids can exceed your set max CPC due to…

Snapchat Launches Improved App Promotion Options

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/28/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat’s New App Advertising Enhancements for Better Campaign Performance Snapchat introduces the App Power Pack,…

Why your Amazon Ads aren’t delivering: 6 critical issues to fix

Source: Search Engine Land

By: Robyn Johnson

08/28/25

Source: Search Engine Land by Robyn Johnson. Read the original article Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and…

Microsoft Advertising Testing Larger Titles In Bing Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/28/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Tests Larger Font Sizes for Bing Sponsored Ads Microsoft Advertising is experimenting with larger font…

Google Ads Audience Exclusions For Shopping Campaigns

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/28/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Audience Exclusions for Shopping Campaigns Google Ads is gradually rolling out the ability to…

LinkedIn Ads or Google Ads? A framework for smarter B2B decisions

Source: Search Engine Land

By: Emily Wood

08/27/25

Source: Search Engine Land by Emily Wood. Read the original article Google Ads captures demand, LinkedIn Ads generates it. Here’s how to map each channel to your funnel and maximize paid media…

Loyalty Goal In Google Ads & Merchant Center Loyalty Offerings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/27/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Loyalty Features in Merchant Center and Google Ads Google has launched new loyalty offerings in…

Google Ads Renames Chat To Ads Advisor

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/27/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Renames “Chat” Feature to “Ads Advisor” Google Ads has updated the interface by renaming the…

Meta Updates Marketing API to Capitalize on Advantage+ Placements

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/26/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Marketing API Update Enhancing Advantage+ Promotions Meta is updating its Marketing API to enable…

LinkedIn Expands BrandLink Ad Offering With New Programming

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/26/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Expands BrandLink to Boost Trust with Influencer and Publisher Video Ads LinkedIn’s BrandLink program…

Microsoft Responds To Complaints About Hard To See Search Ad Labels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Responds to Concerns Over Hard-to-See Bing Ads Microsoft Advertising acknowledges feedback about the nearly invisible ads…

Microsoft Advertising Suspensions & Appeals Dos and Don’ts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How to Handle Microsoft Advertising Suspensions and Appeals **Microsoft Advertising** users should always complete advertiser verification and…

Google Ads Channel Reporting On Account Level

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/25/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Account-Level PMax Channel Reporting The new account-level channel reporting for Google Ads Performance Max…

Google Ads With X Visits In Past Month Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Testing Monthly Visit Counts on Ads and Landing Pages Google Ads is currently testing a…

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