Paid Search and Advertising

Source: Search Engine Land by Leigh Buttrey. Read the original article Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Updates Prescription Drug Terms Policy Google Ads is updating its Healthcare and Medicines policy effective…

Source: Search Engine Land by Anu Adegbola. Read the original article The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Announces 2025 UK & Ireland Awards Celebrating Top Creators and Campaigns TikTok is hosting…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Expands Third-Party Ad Verification for Threads Ads Meta has broadened third-party verification partnerships to…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads API Version 22 Major Update Google Ads API v22 introduces extensive updates including expanded smart…

Source: Search Engine Land by Anu Adegbola. Read the original article Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers.

Source: Search Engine Land by Anu Adegbola. Read the original article Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.

Source: Search Engine Land by Jyll Saskin Gales. Read the original article Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Channel Performance Report Updates Google Ads has introduced a new “Campaign Type” selection option in…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Experiments with Search Refinement Tabs Above Bing Shopping Ads Microsoft is testing new search refinement tabs…

Source: Search Engine Land by Anu Adegbola. Read the original article Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.

Source: Search Engine Land by Anu Adegbola. Read the original article You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google to Launch Ads in AI Mode in the EU Soon Google is preparing to introduce ads…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces New Three-Pillar Optimization Insights Layer Google Ads is testing a new optimization insights interface…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How App Developers Can Maximize Promotions During Meta’s Q5 Period Meta’s Q5 period (late December…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google’s Latest Search Updates: Enhanced Ads and AI Integration Google is updating its Search experience…

Source: Search Engine Land by Anu Adegbola. Read the original article The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.

Source: Search Engine Land by Anu Adegbola. Read the original article The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.

Source: Search Engine Land by Amy Hebdon. Read the original article Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Grouped Sponsored Label in Search Results Google has introduced a grouped sponsored label that clusters…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Updates Auto-Apply Recommendations Button Location Google Ads has **relocated the Auto-Apply Recommendations button** to a…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Tests “Missed Growth Opportunities” Tab for Enhanced Campaign Insights Google Ads is experimenting with a…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Optimizing Your Content for Inclusion in AI Search Answers The Microsoft Advertising blog highlights key strategies for…

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

Source: Search Engine Land by Dii Pooler. Read the original article Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Update to AdSense Brand Safety Controls Google is replacing the “Ad networks” blocking control with a…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new ‘Campaign Type’ hint suggests the Channel Performance report will expand beyond Performance Max.

Source: Search Engine Land by Laura Schiele. Read the original article AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.