Here is a massive heavy loader ship carrier that looks like it has the Google super G logo on it. It is not the Google logo, it is GPO Grace logo but…
Paid Search and Advertising
Covers SEM, PPC strategies, and paid advertising techniques.
#20 – Alex Mackenzie (Tapestry VC) & Ian Livingstone (Snyk) – Round Table Explaining New Technologies – Javascript Runtimes, Edge Compute, Observability, Encryption, LLMs & AI
Source: Search Engine Land
Listen now | This podcast episode is a new format where I introduce everyone to my go-to brain trust to chat new technologies with. This episode can be consumed end to end…
Director of SEO ~ Big Footprint ~ Remote (US)
Source: Search Engine Land
Big Footprints Director of Search Engine Optimization (SEO) is an expert digital marketer with a specific focus on driving overall SEO performance for a wide variety of businesses. Youll be responsible for…
YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts – tl;dr Marketing
Source: Search Engine Land
YouTube will enable creators to convert segments of their existing long-form content into minute-long Shorts variations. The new ‘Edit into a Short’ option will enable you to select a section of your…
Daily Search Forum Recap: September 11, 2023
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console launched new…
The baseline problem in SEO forecasting
Source: Search Engine Land
Faulty SEO baselines lead to unrealistic forecasts. Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. 📃The…
When enough is enough | Andy Johns (ex-FB, Twitter, Quora)
Source: Search Engine Land
Listen now (87 mins) | Brought to you by Mercury—the powerful and intuitive way for ambitious companies to bank | Coda—Meet the evolution of docs | Miro—A collaborative visual platform where your…
SEO & Social Media Manager ~ Spocket ~ Remote (CAN)
Source: Search Engine Land
Spocket is revolutionizing the world of e-commerce as we know it today. Because of Spocket, a mom from the United Kingdom, or a teacher from Saudi Arabia can start their own businesses…
We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use – SparkToro
Source: Search Engine Land
Generative AI, and ChatGPT in particular have been catnip to the tech press, the mainstream media, and the conversations of professionals in nearly every
7 Inspiring Content Marketing Examples (And Why They Worked)
Source: Search Engine Land
Expectations were exceeded.
Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team – SparkToro
Source: Search Engine Land
How is it only August? It feels like two years since January. Especially here at SparkToro, where the year’s had so much upheaval, despite our attempts to
What Is Search Engine Marketing? The Simple Guide
Source: Search Engine Land
Learn the basics.
LinkedIn’s Feed Is Getting Smarter Thanks To AI
Source: Search Engine Land
LinkedIn enhances its home feed recommendation algorithm with AI for a more personalized experience.
The evolution of Miro’s user onboarding
Source: Search Engine Roundtable
Why big investments didn’t stick, and smart iterations won
SEO Newsletter #91: Not Humble SEO News Recap From #SEOSLY – SEOSLY
Source: Search Engine Land
I’ve finished recording a few new videos for my YouTube channel and my SEO podcast, so stay tuned.
YouTube Announces Music Industry Partnerships For Responsible AI Development
Source: Search Engine Land
YouTube hopes to lead future AI-powered creativity with music industry partnerships to develop responsible AI models that protect artists.
SEO and Old Content
Source: Search Engine Land
Yes, fewer articles help Google crawl a site. No, deleting old articles does not automatically improve rankings.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn’t let you down.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn’t let you down.
Key Trademark Infringement Principles Marketers Need to Know
Best practices for addressing a competitor’s use of your company’s trademark in keyword advertising.
Key Trademark Infringement Principles Marketers Need to Know
Best practices for addressing a competitor’s use of your company’s trademark in keyword advertising.
Retail, search and Amazon’s $40bn ‘advertising’ business — Benedict Evans
Source: Essays — Benedict Evans
Amazon sold close to $40bn of advertising last year – bigger than Prime, bigger than the entire global newspaper industry and probably more profitable than AWS. But is this really advertising, rent,…
TV, merchant media and the unbundling of advertising — Benedict Evans
Source: Essays — Benedict Evans
Amazon’s ad business is bigger than YouTube and more profitable than AWS. Shein is the biggest fast-fashion retailer in the US, with no stores. US pay TV subscribers have fallen by a…
Are Amazon ads worth more than AWS? — Benedict Evans
Source: Essays — Benedict Evans
Does Amazon make more money from ads than AWS? Quite possibly.
