Paid Search and Advertising

Can Core Web Vitals affect your organic search rankings? In this article, we look at the claim, the evidence, and verdict.

Google Assistant is ready for a Bard upgrade.

Any reason to buy the Fitbit Sense 2 now?

Google has announced a new Googlebot, a new Google crawler, named Google-Extended that you can use to control if your content can help improve Bard and Vertex AI generative APIs or future…

In May we reported Google was testing a

Google launches “SEO Made Easy” YouTube series, providing practical tips to optimize websites for better search engine performance.

Google expands its AI-based Search to U.S. teens, emphasizing safety and education, while continuing to refine the technology.

Google, at around 3 am ET this morning, announced that the September 2023 Google helpful content update has finished rolling out. It took about 14 days, starting on September 14, 2023, and…

Take control of the conversation and drive your SEO strategy forward with proactive communication during Google updates.

OpenAI has relaunched the browse with Bing feature in ChatGPT which lets users use ChatGPT leveraging the index of Bing Search. This was after Open AI turned off the feature after it…

It is rare to see swag from the Google Search Central team but at one of the latest Google Search Central Live events Google gave out swag to attendees. The swag included…

The side button is back, baby!

In this webinar, get the answers from experts in buying and selling B2B data.

Dive into how generative AI models work, what they can and can’t do, and the implications of all these elements.

Learn why an SEO roadmap is essential for your strategy, how to create one, and tips for prioritizing tasks and collaborating effectively.

At Black & White Zebra our publications are the cornerstone of our company. On a daily basis they help people win at work through educational, advisory, thought leadership and relevant content. We…

YouTube Music is Google’s podcast player now.

Dive into this step-by-step guide on Competitor SEO & amplify your site’s traffic and revenue. Brian Gareth reveals how!

Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.

DALL·E 3 is coming to ChatGPT, Bing, and Microsoft Designer. Learn more about its features and how to opt out of future AI training data.

I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot…

In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.

Explore Microsoft’s latest announcement, which introduces Video and CTV ads to its platform to help brands reach multi-screen users.

Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.

Bard upgrades integrate Google apps, improve responses, and expand languages.

Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.

Google Bard now has deeper integration with Google Search, where you can use Google Search to double-check the responses Google Bard provides. Google will then tell you if Google Search found similar

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I’m on the path to recovery and excited to return to my regular activities this week. Topping my list is curating this SEO newsletter and diving into the

Google AdSense has improved its site verification methods with a real-time site check, meta tag verification method, and Ads.txt improvements. Google said they have

Listen now (109 mins) | Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for…

The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.

Last night at about 4:20 pm ET, Google began to roll out an update to the Helpful content system – the Google September 2023 Helpful Content Update. What is new is not…

Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option

Google has this event where you bring your dog to work for the day. It seems to be called the annual Bring your pup to work day. I found a photo on…

Visiting Angels is seeking a skilled and dedicated Search Engine Optimization (SEO) Specialist to join our growing Marketing team. This is an excellent opportunity to establish your proactive and innovative SEO ideas…

Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.

Doing tactics aimlessly can be a waste, even if you’ve automated them. Ensure every SEO campaign is aligned with this guide.

A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company…

Here is a massive heavy loader ship carrier that looks like it has the Google super G logo on it. It is not the Google logo, it is GPO Grace logo but…

Listen now | This podcast episode is a new format where I introduce everyone to my go-to brain trust to chat new technologies with. This episode can be consumed end to end…

Big Footprint’s Director of Search Engine Optimization (SEO) is an expert digital marketer with a specific focus on driving overall SEO performance for a wide variety of businesses. You’ll be responsible for…

Listen now (87 mins) | Brought to you by Mercury—the powerful and intuitive way for ambitious companies to bank | Coda—Meet the evolution of docs | Miro—A collaborative visual platform where your…

Spocket is revolutionizing the world of e-commerce as we know it today. Because of Spocket, a mom from the United Kingdom, or a teacher from Saudi Arabia can start their own businesses…

Generative AI, and ChatGPT in particular have been catnip to the tech press, the mainstream media, and the conversations of professionals in nearly every