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Covers SEM, PPC strategies, and paid advertising techniques.

Daily Search Forum Recap: October 31, 2023

Source: Search Engine Land

By: Nicola Agius

Posted on March 1, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says old content is…

Google says mobile-first indexing is complete after almost 7 years

Source: Search Engine Land

By: Nicola Agius

Posted on March 1, 2024

Google said it will turn off the indexing crawler information in the settings page in Search Console.

Google Search Generative Experience Now Triggers AI Answers For Recipes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 1, 2024

The new Google Search, the Google Search Generative Experience, now shows AI-generated answers for recipe queries. I am told it did not show in early releases of SGE but sometime in the…

Google Expands Testing People Also Ask Speaker & List Icons

Source: Search Engine Land

By: Nicola Agius

Posted on February 29, 2024

Google is expanding its testing the people also ask speaker and list icons. A nice number of people noticed these icons showing up in the Google search results within the people also…

Lessons learned from a startup that didn’t make it

Source: Search Engine Land

By: Nicola Agius

Posted on February 29, 2024

What not to do when building a B2B startup

Pinterest revenue rises 11%, delivering better than expected results for advertisers

Source: Search Engine Land

By: Nicola Agius

Posted on February 29, 2024

Ad revenue surpassed expectation as the platform’s global monthly active users increased by 8% year-on-year to 482 million.

Google Bard can now respond in real time

Source: Search Engine Land

By: Chelsea So

Posted on February 29, 2024

There is a setting to turn this real-time response off.

Contract SEO Specialist ~ Stewart Law Group ~ $72k-96k ~ Remote (US)

Source: Search Engine Land

By: Holly Kelly

Posted on February 29, 2024

At Stewart Law Group, we value the importance of being discoverable in the vast digital landscape. We’re on the hunt for a dynamic SEO Specialist with a knack for optimizing websites and…

Instagram Reminder Ads launch new features to boost reach

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 29, 2024

The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.

Paid Search & SEO Specialist ~ Facet ~ $100k-$135k ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

Posted on February 28, 2024

Facet is seeking a motivated and highly experienced Paid Search & SEO Specialist to join our dynamic marketing team. As a fast-growing financial services company, we are looking for exceptional talent who…

Quantum Meditation Woman Sculpture At Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 28, 2024

At the GooglePlex, the main Google headquarters in Mountain View, California, Google has these sculptures. This one is a Quantum Meditation II, the person who posted this on Instagram wrote,

Senior SEO Sales Specialist ~ Victorious ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

Posted on February 27, 2024

Are you an SEO that enjoys sales? Does combining your knowledge of SEO with strong communication and technical capabilities to support sales teams, prospects, and customers energize you? If the prospect of…

Best of the Bot: Create an SEO plan for a digital marketing agency

Source: Search Engine Land

By: Nicola Agius

Posted on February 27, 2024

A human asks Search Engine Land’s ChatBot to create an SEO content plan for a digital marketing agency. Here’s the answer.

Google SGE AI Snapshot Answer With Bolded Text & New Link Formats

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 27, 2024

Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search…

SEO Auditing Success – Whiteboard Friday

Source: Search Engine Land

By: Nicola Agius

Posted on February 26, 2024

Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday.

Google Maps new search results makes photos significantly more important

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 26, 2024

This is a new “photo-first” search result layout where business owners need to pay more attention to the photos that show up for their business listings.

Live Blog: Meta Reports Q3 Earnings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 23, 2024

Stay tuned as we live blog Meta’s earnings call starting at 5:00 PM ET.

Google Ads testing new overview dashboard for advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 23, 2024

Google confirmed this is an experiment they are trying with a select number of advertisers.

Google rolls out about this image and more SGE links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 23, 2024

Google said the links in SGE AI answers are from high-quality sites.

Google Now Allows Mixing Structured Data Formats

Source: Search Engine Land

By: Nicola Agius

Posted on February 22, 2024

Google announced a new way to communicate Structured Data using Syntax Graph Merge, which means mixing Schema formats

Amazon Ads launches AI image generation

Source: Search Engine Land

By: Nicola Agius

Posted on February 22, 2024

Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.

Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On

Source: Search Engine Land

By: Jason Tabeling

Posted on February 22, 2024

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.

Key Updates From Alphabet’s Q3 Earnings Call For Marketers

Source: Search Engine Land

By: Greg Jarboe

Posted on February 21, 2024

Explore highlights from the Q3 Alphabet earnings call, including what marketers need to know about the latest in ads, AI, and search.

Live Blog: Google Parent Alphabet Reports Q3 Earnings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 21, 2024

Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET.

Google search revenue rises 11%, solid increase in total ad revenue

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 21, 2024

Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.

Google investigating Display & Video 360 issue

Source: Search Engine Land

By: Nicola Agius

Posted on February 20, 2024

The issue is currently being investigated by the Google Ads team and an update with more information is expected “shortly”.

How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns

Source: Search Engine Land

By: Nicola Agius

Posted on February 20, 2024

Email is a powerful marketing channel. Learn how to reduce your bounce rate and get a higher ROI from email marketing campaigns.

Google Photos will soon give you more say in those AI-created video highlights

Source: Search Engine Land

By: Nicola Agius

Posted on February 20, 2024

You won’t have to wait for those “memories” to happen to you.

WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites

Source: Search Engine Land

By: Nicola Agius

Posted on February 19, 2024

XSS vulnerability patched in popular LiteSpeed caching plugin affects over 4 million WordPress sites

Google News For Context “By The Numbers” Tag

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 19, 2024

Google Search is testing a

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