Paid Search and Advertising

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat Q3 2023 Performance Update Snapchat has grown to 477 million daily active users, mainly…

Source: Search Engine Land by Lars Maat. Read the original article Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube’s Latest Creator Tools and AI Enhancements YouTube has introduced new features including paid vs….

Source: Search Engine Land by Anu Adegbola. Read the original article YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

Source: Search Engine Land by Sarah Vlietstra. Read the original article Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat’s Holiday Advertising Insights for Marketers Snapchat encourages advertisers to start holiday campaigns early, as…

Source: Search Engine Land by Chris Cabaniss. Read the original article Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each…

Source: Search Engine Land by Adthena. Read the original article Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Ad Layout Causes Confusion and Accidental Clicks Google’s updated ad design groups multiple ads under…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Raptive’s Antitrust Lawsuit Against Google for Ad Auction Manipulation Raptive has filed a detailed 93-page complaint accusing…

Source: Search Engine Land by Danny Goodwin. Read the original article Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search AI Mode and the Future of Google Ads Google Ads will continue to play a…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Cross Campaign Metrics Chart in Overview Tab The new Cross Campaign Metrics chart in…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Reddit’s Q3 Performance Update: User Growth and Revenue Surge Reddit has reached 116 million daily…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Simplifies Thought Leader Ads Discovery and Promotion LinkedIn has introduced a simplified content discovery…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Updates Gambling Policy to Restrict Sweepstake Casino Ads **Google Ads** has updated its **Gambling and Games…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Policy Update: Sweepstake Casinos Excluded from Social Casino Games Google Ads updated its Gambling and…

Source: Search Engine Land by Barry Schwartz. Read the original article This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Web Interface Outage Update Microsoft Advertising’s web interface is currently down, with the engineering team…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google and Microsoft Q3 2025 and Q1 2026 Earnings Report Google achieved a record-breaking quarter with $102.3…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Guidance on Marketing Mix Modeling for Campaign Performance Marketing Mix Modeling (MMM) provides a…

Source: Search Engine Land by Jyll Saskin Gales. Read the original article Here’s how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad…

Source: Search Engine Land by Myriam Jessier. Read the original article Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search channels.

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Google’s Pomelli: AI-Powered Branding Tool for SMBs Google’s Pomelli is a new AI experiment that helps small and medium…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Expands Threads Ad Formats with New Marketing API Updates Meta is enhancing its Marketing…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Australia’s New Teen Social Media Restrictions and Their Global Impact Australia is set to enforce…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Integrates Local Service Ads Conversion Tracking **Google Ads** has introduced enhanced integration by displaying **Local…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces New Map Pin Clicks and Show Nearby Locations Metrics Google Ads and Local Service…

Source: Search Engine Land by Brad Geddes. Read the original article High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Campaign Level Audience Exclusions for Performance Max Google Ads is rolling out a new…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Launches Investment Strategy Tab for Smarter Budget Allocation The new Investment Strategy tab in Google…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube’s $8 Billion Payout to the Music Industry in 2024-2025 YouTube has paid $8 billion…

Source: Search Engine Land by Anu Adegbola. Read the original article Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Celebrating 25 Years of Google Ads: A Quarter Century of Advertising Innovation Google Ads marks its 25th…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Unveils 2024 U.K. Ad Awards Shortlist Highlighting Top Creative Campaigns TikTok’s 2024 U.K. Ad…

Source: Search Engine Land by Holly Kelly. Read the original article CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google AdSense Introduces Confirmed Click Status Breakdown for Better Ad Insights Google AdSense has launched a new…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

Source: Search Engine Land by Melissa Mackey. Read the original article Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Account Deletion Policy Update Google Ads will now permanently delete accounts without active campaigns after…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Adds “Sources” Column to AI Max Search Term Report Google’s new “sources” column in the AI…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Experimenting with New Customer Value in Acquisition Campaigns Google Ads is testing the automatic assignment…

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Announces 2025 Nordic Ad Awards Shortlists Highlighting Top Creative Campaigns TikTok’s 2025 Nordic Ad…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Text Guidelines Feature Enhancing Brand-Safe Creative Google’s Text Guidelines feature, launched recently, helps advertisers create…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Sitelinks Carousel for Local Search Ads on Google Maps Google has launched a new feature…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.

Source: Search Engine Land by Anu Adegbola. Read the original article Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.