Paid Search and Advertising

Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We’ve seen images in sitelinks before, numerous times, but here is a version of them in the…

LinkedIn is looking to help marketers tap into rising video consumption in the app.

New ways to better align your search ads with AI responses.

TikTok’s Pulse option enables you to place your ads alongside popular content. 

AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

A handy overview of all of Meta’s ad measurement solutions.

New updates for Google’s TV-like ads.

Google is testing a new label or green text on its shopping ads to tell you when the price of that item is low. The label says “Lowest in 30 days,” which…

Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to 50 search…

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or…

X is looking to confirm user identities as part of its payments plan.

Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well…

Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified…

New ways to track the performance of your AI-powered Google campaigns.

Some recommendations for your Meta promotions, based on the latest engagement trends.

Expanded video ad placement options on LinkedIn. 

Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other…

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing “‭new‬‭ channel-level‬‭ reporting‬‭…

Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google’s Ads Liaison, confirmed this with me on X last night.

A new option to help stremline your lead gen efforts.

The latest performance update from Meta shows a rise in users and ad revenue.

Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter…

Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google’s…

Google is testing a new design for the shopping ads format, one that looks a bit more like the image pack design than shopping ads.

Learn how to run a fast and effective PPC competitive analysis using Ahrefs and AI tools like ChatGPT.

Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back…