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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Googlebot IP Ranges For User-Triggered Fetchers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/27/24

Google is now sharing the Googlebot IP ranges for the User-triggered fetchers. User-triggered fetchers are from Google tools and product functions where the end user triggers a fetch.

Google Publisher Center to stop allowing you to add publications

Source: Search Engine Land

By: Danny Goodwin

08/26/24

Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.

Google March Core Update Still Rolling Out & Heated Fluctuations Continue

Source: Search Engine Land

By: Barry Schwartz

08/26/24

Over the past few days, while I was offline, the SEO chatter around the Google search ranking volatility continued to be super heated. The Google tracking tools seemed to calm down a…

Google Adds Rel Attribute Value Definitions To Favicon Documentation

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

Google has updated its favicon documentation for Google Search to add definitions for each supported rel attribute value in the Google Search favicon documentation.

Google Ads API Version16.1 Now Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more.

TikTok sell or ban bill becomes law

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

TikTok says the law is unconstitutional and plans to challenge it in court.

Daily Search Forum Recap: April 24, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google won’t change how it…

Global SEO Specialist ~ Airwallex ~ Hybrid – London Holborn (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

At Airwallex (airwallex.com), we’re building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With…

Full Time or Contract Senior SEO Specialist ~ $120K USD+ ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

We believe that organic marketing is the future and the key to genuine long-term customer engagement. Our company is a place where every individual can benefit from numerous opportunities to grow and…

Daily Search Forum Recap: April 23, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says it has taken…

How to Find and Use Competitor Keywords

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

It takes seconds.

Technical SEO ~ Footprint Digital ~ £36k – £40k ~ Hybrid – Colchester Essex (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

 Join our team Do you want to work with purpose and have an impact?🌍 Do you want a career that is fascinating and ever-changing?📣 Do you want to be surrounded by colleagues…

How to adapt your marketing for the new era of data analytics

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.

How to Become an SEO Lead (10 Tips That Advanced My Career)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

Ten proven (and personal) tips to help you climb the SEO career ladder.

Program Manager (Owned Media Team) ~ Semrush ~ $100k-140k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

Hi there! We are Semrush, a US tech company, which is a leading online visibility management SaaS platform that enables companies globally to identify and reach the right audience in the right…

How to fix a huge traffic drop after rebranding

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.

7 Content Marketing Conferences to Attend in 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

The biggest and best content conferences happening this year.

SEO Manager ~ Snyk ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/21/24

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle…

Senior Manager, SEO ~ SeatGeek ~ $118k – $180k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/21/24

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry. To drive our continued growth, SeatGeek is looking…

Make 2024 the year you take home the highest honor in search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/21/24

Boost company morale, attract new business, and take home the highest honor in search.

Daily Search Forum Recap: April 19, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/21/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing more ad…

6 Things SEOs Should Advocate for When Building a Headless Website — Whiteboard Friday

Source: Search Engine Land

By: Barry Schwartz

08/20/24

Discover the essential considerations for SEOs when building headless websites in this insightful Whiteboard Friday by Peter Richman.

Client Satisfaction Strategies for SEO Agencies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/20/24

How can SEO agencies produce value for their clients? Nitin Manchanda joins the SEO Rant to talk SEO agencies and client satisfaction: • How to drive client communications that help drive organic…

Brave Search unveils AI answer engine

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/20/24

Brave’s new Answer with AI features uses large language models to generate answers to queries directly in the search results.

Lessons from 1,000+ YC startups: pivoting, resilience, and avoiding tarpit ideas | Dalton Caldwell (Y Combinator, Managing Director)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/20/24

Dalton is Managing Director and Group Partner at Y Combinator. He’s advised more than 35 YC unicorns, including DoorDash, Amplitude, Webflow, and Retool, and has worked across 21 different YC batches.

Google Notes On Search May End Date Does Not Mean Notes Will Go Away In May

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/20/24

There have been some people noticing that the Google Notes On Search labs experiment has an end date of May 2024 and thus they are expecting Notes on Search to be turned…

New Google Maps Directions, Travel & EV Features

Source: Search Engine Land

By: Anu Adegbola

08/19/24

Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google…

Google Discontinues Video Carousel Markup

Source: Search Engine Land

By: Barry Schwartz

08/19/24

Google has discontinued its support for video carousel markup and has thus removed it from its video structured data help documentation. Initially, Google tested video carousel on a limited number of sites…

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

08/19/24

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.

Your guide to ARR per FTE

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/19/24

A primer and new benchmarks on the hot new SaaS metric

More Google Core Ranking Volatility Hits Yesterday/Today

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/19/24

I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related…

Google Search Console Unused Ownership Tokens

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/19/24

Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search…

Google Ads Adds AI Generated Image Tool For Demand Gen Campaigns

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/19/24

Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come…

Upgrade your paid search strategy with Connected TV

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

08/16/24

Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences.

Improving Search Console ownership token management  |  Google Search Central Blog  |  Google for Developers

Source: Search Engine Land

By: Barry Schwartz

08/16/24

This post discusses an update to Search Console’s user and permissions to improve the accuracy and reflect the actual state of unused ownership tokens.

Top 4 Skills Marketers Need in the Future

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/16/24

There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the…

Working With Founders Who Have Conviction and Taste

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/16/24

The Future of AI and Search: Authority, Citations and Your Brand’s Right to Win

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/16/24

*/ The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring these developments…

Daily Search Forum Recap: April 15, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/16/24

Here is a recap of what happened in the search forums today…

Writing people-first content: A process and template

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/16/24

A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.

The brightonSEO Crawling Clinic April ’24 – Screaming Frog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/16/24

Somehow we’re already halfway through April, which means brightonSEO is just around the corner! Once again, we’ll be in our usual spot (stand 34, right hand side of the exhibition hall as…

Google Defends Statements On Its Search Quality & Forum Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/16/24

Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered…

Successful Website Migration: Increase in Keyword Rankings

Source: Search Engine Land

By: Danny Goodwin

08/15/24

For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and…

SEO Lead ~ Screwfix ~ £50,000 ~ Hybrid – Yeovil (UK)

Source: Search Engine Land

By: Barry Schwartz

08/15/24

It’s a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we’re proud to be one of the fastest-growing retailers in the UK. And we…

The GitLab way: Kindness, transparency, and short toes | David DeSanto (CPO)

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

08/15/24

David is the chief product officer of GitLab, which is the largest remote-only company in the world.

Weekend Google Core Ranking Volatility

Source: Search Engine Land

By: Barry Schwartz

08/15/24

As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility. I spotted some renewed chatter that lead…

Chase launches first bank-led media network

Source: The SEO MBA

By: Tom Critchlow

08/15/24

The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.

Google Says Indexing & Algorithm Updates Are Independent

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/15/24

Google once again said that its indexing systems are completely independent of its ranking updates, like the core update. Gary Illyes from Google said indexing, canonicalization, and those types of “systems are…

Google Clarifies Structured Data Carousels Beta Docs To Add Feature Availability & Markup Location

Source: Google Search Central Blog

08/15/24

Google has made some changes to its new Structured data carousels (beta) documentation to list the feature availability of this carousel and also to clarify where to place the markup. Google wrote…

Google Says Ranking Well In Shopping Boxes, Images Boxes & Other Verticals Does Not Hurt Your Web Rankings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/15/24

John Mueller from Google said that ranking well in the Google Shopping or Google Image vertical boxes does not impact your ranking in the core web results. He said, “I can’t imagine…

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