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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Microsoft Advertising Releases Holiday Season Marketing Guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.

Daily Search Forum Recap: October 9, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s October 2023 spam update…

Google will stock Pixel 8 spare parts for seven years

Source: Search Engine Land

By: Danny Goodwin

01/29/24

This will likely be the law in California soon.

Vlog #244: Chris Long On Helping SEOs On LinkedIn & SEO Career Change

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

In part one, we learned about Chris Long and also spoke about his co-worker, the profession of SEO, Bill Slawski. In part two we dig into helping people in SEO on social…

How the Google antitrust lawsuit can impact advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.

How To Use AI To Enhance Your SEO & Create Better Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/26/24

If you’re looking for ways to use AI to create high-ranking, effective content for your business, you’ll want to watch this on demand webinar.

Quick fix: what are those circles on my Chrome tabs?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/25/24

Chrome is saving memory with inactive tabs.

Google Ads stops forecasting individual and ad group keywords

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/25/24

Ginny Marvin, Google’s Ad Liaison, confirmed that the platform has stopped maintaining these features in Keyword Planner.

6 tips to track and analyze PPC results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/25/24

Find out how to align goals, metrics, budgets, bid strategies, and audience insights for successful PPC performance evaluation.

Google’s Pixel 8 launch was a parade of AI

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/25/24

Presenters said the phrase “AI” dozens of times onstage.

Search News Buzz Video Recap: Google October Core & Spam Update, October 1st Update, Assistant With Bard & Much More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/24

This week, we had Google officially release another core update, the October 2023 core update. Also, a day before Google started to roll out the October 2023 spam update. We also had…

Google’s Magnifier accessibility app is ready for download to Pixel phones

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/24

Featuring color filters, brightness and contrast adjustments, and more.

Google Issues With Indexing & Serving New Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/24

Google is having issues with indexing and serving new content within Google Search. The issues started around 2 p.m. ET and have been sporadically happening since then. I personally have been seeing…

The marketing’s agency’s guide to customer reviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/23/24

Online reviews are not just about influence — they create visibility and can improve SEO.

The Hagakure method for Google Ads management

Source: Search Engine Land

By: Barry Schwartz

01/23/24

Learn about the Hagakure method, a modern approach to Google Ads management that blends simplicity and automation for better results.

SEO Account Executive ~ Overdrive Interactive ~ Remote (US)

Source: Search Engine Land

By: Barry Schwartz

01/22/24

The SEO focused Account Executive is a digital marketer with a foundation in SEO program management. In this account and project management position, you are responsible for applying your account and project management…

Google Search Tests New Hotel Snippet Carousel Design

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/24

Google seems to be testing a new hotel search result snippet. The search result snippet shows a carousel of hotel cards under the main snippet. These cards can be swiped through to…

HTTPS As A Google Ranking Factor: What You Need To Know

Source: Search Engine Land

By: Barry Schwartz

01/22/24

What is HTTPS, and how can it impact your search rankings? See what Google has to say and what you need to know for your SEO strategy.

Google releases Gmail app for Wear OS

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/24

Finally, I can check emails while running my marathons.

Google Rolls Out October 2023 Spam Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/24

Google is enhancing its spam detection systems, promising better language coverage and cleaner search results across various spam types.

Analysis: FAQ rich results show on 17% of Google SERPs, down from 54%

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/21/24

FAQs rich results mostly only show for well-known, authoritative websites – but it’s still possible to earn them.

Google Assistant With Bard: Using AI To Complete Personal Tasks

Source: SEOSLY

By: Olga Zarr

01/20/24

Google unveils AI-powered Assistant With Bard to provide personalized help through conversational prompts.

Where to preorder the Google Pixel 8 and 8 Pro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/19/24

Retailers are already offering preorder deals.

Google’s new Pixel 8 is a little bit smaller and a little bit smarter

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/19/24

It’s also $100 — not a little bit — more expensive than last year’s Pixel 7.

Google Photos’ new AI tools for Pixel 8 raise messy questions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/19/24

Seriously, though, what is a photo?

Your SEO guide to finding and fixing broken internal links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/19/24

Understand the impact of broken internal links on SEO and user experience and learn tips and tools to find and fix them effectively.

How to survive and thrive in a Google helpful content world

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/19/24

Was your website impacted by Google’s latest helpful content update? Learn how to assess, adapt and recover with these top seven tips.

Google Search Console Data & BigQuery For Enhanced Analytics

Source: moz (en-US)

01/19/24

Understand the benefits of Bulk Export from GSC to BigQuery in 15 minutes or less. Find out if it’s worth your time as an SEO.

SEO + Performance Marketing Manager ~ Amika ~ $95k – $120k ~ Hybrid Brooklyn, NY (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/18/24

hi there, we’re amika. a friend to hair, hairstylists, her, him, them, + you. amika means friend in the language esperanto and is a symbol of our belief in the power of…

Fake Bear At Google

Source: Search Engine Land

By: Danny Goodwin

01/18/24

Here is a statue of a bear at the GooglePlex, the Google headquarters in Mountain View, California. I am not sure where exactly the bear is and how old it is but…

Is Using Google Analytics A Search Ranking Factor?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/18/24

Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out…

How To Test Your Website Speed With Google Lighthouse

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/18/24

Use Google Lighthouse & enhance your website’s speed with this detailed guide. Uncover tips and tools for a fast user experience for SEO.

Emails Show Google Search & Ad Execs Working Together To Increase Ad Revenue

Source: Search Engine Land

By: Cynthia Ramsaran

01/17/24

United States antitrust lawsuit uncovers scheme by Google Search, Chrome and Ads execs to increase ad revenues

6 Microsoft Audience Ads product updates

Source: Search Engine Land

By: Barry Schwartz

01/17/24

The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences.

Offline conversion tracking to boost lead gen strategies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/17/24

Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories.

Microsoft: No One Hits 30 Bing Chat Turns In A Conversation Per Session

Source: Search Engine Land

By: Nicola Agius

01/16/24

A few months ago, Microsoft increased the Bing Chat conversation limit to 30 turns in a chat conversation. But according to Mikhail Parakhin of Microsoft, no one hits that number – most…

Google Testing Red Back To Top Button On Desktop Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/24

Google may be testing a bright red

Webinar: Advanced Google Performance Max strategies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/24

Paid search experts unveil what you need to take your business above and beyond the competition.

Microsoft CEO: AI will make Google more dominant

Source: moz (en-US)

01/16/24

Despite investing $100 billion in Bing, the search engine simply can’t compete with Google due to its monopoly position, says Satya Nadella.

OnePlus says yes, its debut foldable phone is a rebadged Oppo

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/15/24

The phone will get different branding depending on the market.

How out-of-order ad promotion works on Google Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/15/24

Learn how Google’s out-of-order ad promotion in search auctions impacts ad positioning and advertisers’ strategies.

Is Deep Link Ratio A Ranking Factor?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/12/24

Delve into this piece to uncover insights on whether a deep link ratio influences improved Google rankings.

The Pixel Watch exceeded expectations — now it needs to be as good as Samsung

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/12/24

Or will Google’s smartwatch ambitions end up abandoned yet again?

TikTok launches AI-powered creative assistant to streamline ad creation process

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/11/24

The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign’s performance.

5 useful GA4 dashboards for local SEO

Source: Search Engine Land

By: Barry Schwartz

01/11/24

Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.

Bing Chat History For Personalized Answers Only For Edge Now

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/11/24

Last week, we reported about the new Bing Chat personalized answers feature that uses your chat history to give you a more tailored answer to your queries. But that might only work…

IndexNow Added To Wix

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/11/24

Wix now supports IndexNow, the Microsoft initiative to make indexing more efficient and faster. With that, Microsoft said,

Mistral AI Launches Open-Source LLM, Mistral 7B

Source: Search Engine Land

By: Nicola Agius

01/10/24

Explore Mistral AI’s announcement of its first open-source large language model, Mistral 7B, and how to download or chat with it for free.

Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt

Source: Search Engine Land

By: Becky Simms

01/10/24

You can now prevent Bard and VertexAI from from accessing your website, or parts of it, by blocking Google-Extended in robots.txt.

Sr SEO Specialist ~ SurveyMonkey ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/10/24

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of…

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