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SEO Tools and Data Analysis

Includes tools, techniques, and reporting for SEO analysis.

How Social Platforms Measure Video Views [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/23/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s New Video View Measurement Alignment Meta has updated its video view metrics, now counting…

YouTube Updates Advanced Analytics to Provide More Insight into Video Performance

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/23/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Enhances Advanced Mode in YouTube Analytics for Better Usability YouTube has revamped its Advanced…

Google Merchant Center Brings Back Product Status Changes History Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/23/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Merchant Center Reintroduces “Product Status Change” Report Google Merchant Center is bringing back the “product status…

AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

06/19/25

Source: Data & Studies – SEO Blog by Ahrefs by Patrick Stox. Read the original article TL;DR Summary of How AI Assistants Are Shaping Web Visibility Differently Than Traditional Search AI assistants…

Which AI Search Tools (LLMs) are the Most Gullible? – Lily Ray

Source: Lily Ray

By: Lily Ray

06/17/25

Source: Lily Ray by Lily Ray. Read the original article TL;DR Summary of How Quickly Large Language Models Can Be Influenced by New SEO Rankings Content This informal experiment demonstrated that several…

Content Marketing Analytics, Without the Fluff

Source: Content Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

06/16/25

TL;DR Summary of Key Content Marketing Metrics to Track for Success Measuring content marketing effectiveness is challenging due to multi-device usage and AI-driven content consumption. Focus on tracking a few essential metrics…

80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

06/16/25

TL;DR Summary of AI Search Traffic Insights and SEO Strategy AI search currently drives a small fraction of overall website traffic, with most referrals going to product pages, the homepage, and free…

OpenAI’s ChatGPT Updates To Improve Tracking In Analytics

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/16/25

TL;DR Summary of OpenAI Adds UTM Parameters to ChatGPT Links for Better Traffic Tracking OpenAI has enhanced the ChatGPT interface by adding UTM parameters to links under the “More” section, improving click…

Snapchat Adds New Creator Tools, Updated Analytics Elements

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/12/25

TL;DR Summary of Snapchat Introduces Memories Video Creation and Enhanced Creator Analytics Snapchat now allows users to create highlight videos from their Memories with customizable soundtracks and templates. Creators can automatically save…

How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]

Source: moz (en-US)

06/12/25

TL;DR Summary of How to Build AI-Powered SEO Tools Without Coding Marketers can now automate SEO workflows and build custom tools using AI without any coding knowledge. The key is identifying repetitive…

The 10 Most Cited Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

06/11/25

TL;DR Summary of Top Websites Cited by AI Assistants in June 2025 Wikipedia is the most cited site across AI assistants, with ChatGPT referencing it the most. YouTube ranks highly in Perplexity…

Screaming Frog SEO Spider Update – Version 22.0 – Screaming Frog

Source: Screaming Frog

By: screamingfrog

06/10/25

TL;DR Summary of Screaming Frog SEO Spider 22.0 Semantic Analysis & AI Features Screaming Frog SEO Spider version 22.0 introduces powerful semantic similarity analysis to detect duplicate and off-topic content using vector…

Finding Long Conversational Style Query Data In Google Search Console

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/09/25

TL;DR Summary of How to Find Conversational Query Data in Google Search Console Google Search Console can reveal conversational queries—long, natural language searches often spoken or typed in AI-driven search modes. SEO…

How to Use SparkToro + LLMs to Do Marketing Magic – SparkToro

Source: SparkToro

By: Rand Fishkin

06/05/25

Enhancing Marketing Efficiency by Combining SparkToro Audience Data with Advanced AI Models Integrating Audience Research with AI for Smarter Marketing While AI has often been met with skepticism, combining SparkToro’s audience research…

The exact AI playbook (custom GPTs, translations, WhatsApp MCP) that saved ElevenLabs $140K and helps them ship daily | Luke Harries (Head of Growth)

Source: Lenny's Newsletter

By: Claire Vo

06/02/25

Optimizing Marketing Workflows with AI: Case Studies, Translations, and WhatsApp Integration Automating Marketing with AI Tools Luke Harries, Head of Growth at ElevenLabs, demonstrates how AI can streamline marketing operations by automating…

🧠 Community Wisdom: Why effort-based estimation is broken, connecting Bolt/Lovable to existing apps, removing personal bias from product decisions, best analytics tools for under 1M events, more

Source: Lenny's Newsletter

By: Kiyani

05/31/25

Unlocking the Power of Effort-Based Incentives in Community Growth Introduction to Community Wisdom Community Wisdom is a weekly, subscriber-only email series that curates the most insightful discussions from a members-only Slack community….

Meta Outlines Latest Updates to its Marketing and Graph APIs

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/29/25

Meta Updates Marketing and Graph APIs to Enhance Facebook and Instagram Ad Management New Content Monetization Metrics for Creators Meta has introduced the content_monetization_earnings metric, allowing creators to track earnings at the…

Linkedin Adds More Post Analytics to Help Guide Content Strategy

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/28/25

LinkedIn’s New Post Analytics Features LinkedIn is enhancing its post analytics to provide users with deeper insights into how their content drives engagement and interaction within the app. New Analytics Sections Profile…

How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edge

Source: The Internet Marketing Driver

By: Glenn Gabe

05/28/25

Overview This tutorial explains how to combine AI Overview (AIO) data from Semrush, ahrefs, and Sistrix with Google Search Console (GSC) data exported via the Search Console API. The goal is to…

Google Search Console Testing New Crawl Stats Page

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/25

Google Search Console Crawl Stats Design Update Google was reportedly testing a new design for the crawl stats section in Search Console, featuring a more visual interface with numerous charts instead of…

Google Testing AI Overviews Follow Up In AI Mode vs Dive Deeper in AI Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/25

Google’s AI Mode Button Test Google is currently testing a change in the button label within AI Mode on Google Search. Button Label Change The existing “Dive deeper in AI Mode” button…

Generative Engines Are Breaking Web Analytics and Hurting Their Future

Source: General Marketing - SEO Blog by Ahrefs

By: Patrick Stox

05/26/25

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours.

Google Confirms AI Mode Reporting Coming To Search Console

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/23/25

Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is currently not yet in Search Console, but it will be coming as part of the AI…

The SEO Bots That ~140 Million Websites Block the Most

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

05/22/25

We looked at ~140 million websites to see how often SEO bots were blocked.

Google AI Mode Is Here, But You Can’t Track It Properly

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

05/21/25

Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success. A post by Tom Critchlow

Edits Adds Enhanced Video Cropping, Provides Tips on Video Quality

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/20/25

The latest feature updates for Meta’s new video editing app.

How Search Console Reveals AI Overviews

Source: SEO - Practical Ecommerce

By: Ann Smarty

05/20/25

Google provides no comprehensive reports of links in Overviews. We’re left with Search Console.

Bluesky Adds Support for Third Party Live Stream Indicators

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/19/25

Bluesky’s taking a more cost-effective approach to live-streaming. 

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

05/19/25

In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community.

15 AEO Tools That Will Help You Optimize for LLMs

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

05/16/25

AI is reshaping search optimization—it’s no longer just about ranking, but about earning visibility. Here are 15 AEO tools that can help.

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