SEO Tools and Data Analysis

Real-time does not have to mean right now. It’s delivering the information when the end user needs it.

Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The…

Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing’s Stephanie Pryor joins the podcast to share her outlook: • Why pushing conversions too hard can have…

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.

This week, I posted the big Google Webmaster Report for April…

Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.

LawnStarter is the leading on-demand platform for lawn care, landscaping, and home services in the US, and our vision is to be the one-stop shop for all home services. Over the past…

From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.

After a relatively slow Google webmaster report last month, this month was the extreme opposite. We had several Google updates from the ongoing massive Google March 2024 core update, the Google March…

Google seems to be testing a “comments” button in the Google Discover and Google Search interface. It might be Google testing replacing the notes button for search notes with comments, to see…

Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or…

Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.

This is a key role in Advanced’s Digital Experience Team within Advanced’s CMO function. You will be joining Advanced at a time of significant change but also of huge opportunity as we…

Google Ads has not posted a new feature announcement in its new features & announcements help document in all of March 2024 (I know March is not over yet, but it almost…

Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.

Dive into Meridian’s capabilities, limitations and how it compares to Meta’s Robyn in the evolving MMM landscape.

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage…

Learn what you can do to improve the page load time and Google Core Web Vitals of your website.

Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to explore new roles.” We’ve quoted Mikhail Parakhin here countless times over the…

Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers…

Maximize your website’s E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.

Google is testing adding the hotel’s website link directly to the Google Search hotel listings on the main search results screen. This is instead of making you go through the Google hotel…

Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.

Introduction Callie specializes in conducting data driven and qualitative SEO analysis with primary focuses on strategy. He also specializes in traffic drop analysis, technical SEO, and content quality. He has become one…

Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.

For the original iTunes version, click here. It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates…

The latest Google core update could be a game-changer, and gives Google back control of the search quality narrative.

Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.

The new interactive table features 44 elements in seven groups – Content, Architecture, Code, Credibility, Links, User and Performance.

Google Ads announced it will automatically pause inactive ad groups. Google will pause ad groups created at least 13 months ago and have not had impressions in the past 13 months.

Google may roll out a new verification process for its Local Service Ads program. Supposedly this verification process will reduce spam within the LSA program and lead to legit businesses having an…

Google has added new structured data carousel beta documentation, also known as host carousel. Google wrote that this is “a new carousel rich result that’s in beta, which is a list-like rich…

When you search for you Google Business Profile in Google, Google may show you the number of “customer interactions.” The question is, how often is that number updated? Matt McGee said in…

Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.

A week ago, I had several people notify me that the news tab in Google Search was missing. I checked using multiple browsers and devices and I saw the news tab, so…

6 mental models for smarter SEO.

Ready to join one of the fastest-growing marketing agencies in the country? You’ve arrived at the right place! We are: A team of proven growth marketers, creatives, and data scientists who help…

Google’s Search Generative Experience presence is growing in industries and new countries. Here’s what the latest SGE activity signals.

The topic of removing or updating or blocking old content from Google is not new, and we covered it countless times. I saw John Mueller of Google comment about it again, this…

Google Ads has an issue with some sitelink assets where it shows the sitelinks are eligible but “limited” and the reason says “unknown.” Google’s Ads Liaison said, “the team is aware of…

The popular Google app, the Google Search app, now has a toggle at the top to quickly switch between Google Search and Gemini (formerly Google Bard). It shows up at the top…

The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers and increase ROI.

Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.

Google is testing a new menu item in its search bar. The new item is “Forums” and it filters the search results to forums, such as Reddit, Hacker News, and other forums…

Google is testing a new top stories feature and label that tells you that there are new top stories available since the last time you searched for that query. There is a…