SEO Tools and Data Analysis

Google’s new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.

AI is already a pretty formidable new growth channel. Here’s how to track your AI traffic in GA4 and Ahrefs Web Analytics.

Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.

Search terms rise and fall in popularity. Understanding the movements aids informed decisions.

Updates include a new subscriber overview and thumbnail display in analytics.

A handy update to customize your shared images.

The best tools for archiving content, diffchecking page versions, and tracking down dead (or deleted) pages.

Google Search Console’s API will soon add support for the 24-hour hourly data view, plus, this will give you access to not just the past 24 hours but the past 8-days by…

Now you can programmatically get access to the 24-hour search performance data from the Search Console API.

A raft of new features coming to your Threads app.

Microsoft has opened access to the Copilot feature within Bing Webmaster Tools. I played a lot with it when I was in the limited beta in December and it is a cool…

You can now compare date ranges of data directly in the Bing Webmaster Tools Search Performance reports without having to export it to a third-party tool.

The updated editing UI will show you when you’re encroaching on in-app display elements.

You can now compare clicks, impressions, CTR, keywords, and pages across dates in the performance reports.

This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone.

Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how.

In version 8.0 of the Screaming Frog SEO Spider, we launched custom configuration profiles. This allows you to create, and save, multiple custom configuration profiles and seamlessly switch between them when required….

Stop doing busy work and start optimizing smarter. This new ChatGPT feature automates SEO tasks and boosts efficiency.

Glenn Gabe of G-Squared Interactive covers how Google’s new AI Mode could be tracked in Google Search Console (GSC) once data starts to populate in the reporting (once it comes out of…

Table of Contents sort-tool Directing users to the AI Mode tabFeatures available within AI ModeFinal thoughtsAfter opting in to the waitlist and being a Gemini Advanced user, I’ve just been given early…

See what’s working, forecast trends, and fix strategy gaps without becoming a data expert (or breaking the bank).

Struggling to create quality content fast? Discover 8 free AI writing tools that streamline your workflow, boost creativity, and drive better results.

Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use…

Not many people pay attention but there seems to be a strong correlation between organic traffic and stock prices.

It’s easy: it’s pronounced “Ahrefs” (but never “Ahrefs”).

SEO is easier when you have clear, repeatable processes to follow. These SOPs help you work faster, stay consistent, and get better results

Discover the hottest trending EV companies of 2025. We analyzed 8000+ websites to find top performers like Green V, Vayve, Zeekr, and more.

Discover the hottest trending SaaS startups of 2025. We analyzed 10,000+ websites to reveal the top 5, including OneShot AI, Litespace, Complyt, Mastt, and The Liven.

Automation doesn’t have to mean spray-and-pray