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SEO Tools and Data Analysis

Includes tools, techniques, and reporting for SEO analysis.

Google Says EEAT Is Not A Ranking Factor Nor A Thing That Factors Into Other Factors

Source: Search Engine Land

By: Anu Adegbola

06/18/24

We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is…

Mastering NLP for modern SEO: Techniques, tools and strategies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/18/24

Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.

The Anatomy of Addictive Content

Source: SEO - Practical Ecommerce

By: Ann Smarty

06/17/24

Discover the art of crafting irresistible content that grabs your readers’ attention and guides them seamlessly toward conversion

Google Ads gambling and games policy updated

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/17/24

Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.

Google renames Bard to Gemini, unveils paid version of Gemini

Source: moz (en-US)

06/14/24

Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.

Google’s Core Update vs. Helpful Content

Source: SparkToro

By: Rand Fishkin

06/13/24

Google’s algorithm updates were once more or less apparent. No more. Here’s the different between the two primary types.

My favorite decision making frameworks

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

06/11/24

Templates and guides to help you make better decisions with less drama

Google AdSense Publishers Start Noticing CPM Bidding

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/11/24

Last November, Google told its AdSense publishers that it would be switching how it pays them for the Google Ads they embed on their websites. Now, it seems like many AdSense publishers…

Google ‘cannot proceed with third-party cookie deprecation’

Source: Search Engine Land

By: Barry Schwartz

06/10/24

Competition concerns about Google’s Privacy Sandbox must be addressed before third-party cookies can be deprecated.

Google Testing Double Line Sitelinks For Search Ads

Source: Search Engine Land

By: Danny Goodwin

06/06/24

Google seems to be testing two lines of text for sitelinks within the mobile search ads interface. So yea, double-line sitelinks in the search ads in the Google mobile search results.

Google unveils major Responsive Search Ad asset updates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/06/24

Google now provides additional capabilities for RSA assets, such as the option to serve a single headline to enhance campaign performance.

Google Launches Clippable Coupons – Discount Rich Results

Source: moz (en-US)

06/03/24

Google may have officially rolled out and launched the clippable feature for product snippets. We saw variations of this in the product results before and I thought it went live earlier but…

Freelance SEO Strategist ~ Helium SEO

Source: SparkToro

By: Rand Fishkin

06/03/24

SEO Strategist Helium SEO is hiring an SEO Strategist to consult with our Account Managers on an SEO strategy for clients. This opportunity is available remote or in-office at our Cincinnati location. …

Google Business Profile Restaurants Menu Highlights Corrections

Source: SEO Blog by Aleyda

By: Aleyda Solis

05/31/24

Google seems to have launched a new feature for some restaurants to make corrections and updates to the feedback customers leave about their menus and dishes. This feature is called Menu Highlights…

Google tests ‘highly rated’ call out for Local Services ads

Source: Search Engine Land

By: Barry Schwartz

05/30/24

Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.

SEO Trends for 2024: Websites Are Getting Faster, Smarter and More User-Friendly

Source: SEOSLY

By: Olga Zarr

05/30/24

SEO is a continuous process that needs regular attention and updates. It’s not just about keeping your content up to date with the latest search trends but also adapting to frequent changes…

Google Does Not Read Content Within HTML Comments

Source: General Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

05/29/24

Google does not read or use the content within your HTML comments for Google Search or ranking purposes. Google’s John Mueller confirmed this once again saying, “Googlebot doesn’t understand your HTML comments.”

Google Testing New Local Business Profile Icon Designs

Source: SEO Blog by Ahrefs

By: Despina Gavoyannis

05/29/24

It looks like Google is testing an update to the Google Business Profile design where Google shows new icons and a slightly updated layout from the old version. The new layout also…

Google Testing Videos On Right Side Of Search Results Page

Source: General SEO - SEO Blog by Ahrefs

By: Chris Haines

05/29/24

Google is testing showing video results on the right side of the search results page. Google tested this a few years ago, in a different format and now seems to be testing…

Freelance SEO Specialist ~ Clapping Dog Media ~ $50/hr ~ Remote (WW)

Source: Search Engine Land

By: Gemma Fontané

05/29/24

Location: 100% Remote Hours: Part-Time (10 hours per week) Job Overview: We are seeking a talented and experienced Freelance SEO Specialist to join our small but mighty team. In this role, you…

Google Ads Suspension Email Notices For Non-Compliant GDPR Consent Banners

Source: SEO - Practical Ecommerce

By: Ann Smarty

05/27/24

Google is now sending emails to publishers, app owners and others if their sites and apps are not compliant for GDPR EU User Consent Policy. The email says, “We may take action,…

Daily Search Forum Recap: January 22, 2024

Source: Search Engine Land

By: Witold Wrodarczyk

05/26/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search ranking volatility was…

Dear Warhammer, let’s talk about SEO, JavaScript, and website migrations .

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/24/24

What can SEOs learn from analyzing the migration of games-workshop.com to warhammer.com, and the re-platforming to a JavaScript framework of the website?

Another Calm Weekend For Google Search Ranking Volatility

Source: Search Engine Land

By: Digital Marketing Depot

05/23/24

We have had intense Google search ranking volatility over the past few weeks over the weekends. That weekend trend kind of stopped when we had a mid-week Google update around January 9th/10th….

Best SEO Newsletters In 2024 To Master Google SEO (40+)

Source: Search Engine Land

By: Barry Schwartz

05/23/24

Here is a list of 40 best SEO newsletters to subscribe to learn SEO from. All these SEO newsletters are run by brilliant SEO professionals willing to share their knowledge and skills.

14 Ways to Improve Ecommerce Product Pages for SEO

Source: [rank theory]

By: Sean Markey

05/22/24

It’s not that hard.

SEO predictions: 5 things we can expect to see in 2024

Source: SEOSLY

By: Olga Zarr

05/22/24

SEO in 2024 demands adaptability. Master technical SEO, use AI for content wisely, adapt to rising costs and hire the best talent.

SEO Content Writer ~ Community Influencer®, Inc. ~ Remote (US)

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

05/16/24

Community Influencer®, Inc. is a business development organization based in Orange County, CA. Our mission is to glorify God by helping local business owners increase their income, so they can increase their…

6 tips to build PPC client relationships

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/24

Healthy agency-client relationships contribute to better-performing PPC campaigns. Follow these tips to nurture effective partnerships.

Google Says It Does Not Use Google Analytics Data For Ranking Even When Connected To Search Console

Source: General SEO - SEO Blog by Ahrefs

By: Michal Pecánek

05/09/24

Danny Sullivan, Google’s Search Liaison, said that Google Search does not use Google Analytics data for ranking purposes, even when that GA data is connected to Google Search Console.

94% of Google SGE links are different from organic search results, study finds

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/09/24

SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links.

ChatGPT Browse with Bing Has A Different Implementation Of Bing Search

Source: Ahrefs - Medium

By: Efim Mirochnik

05/08/24

As many of you know, OpenAI’s ChatGPT service has a plugin for Browse With Bing, which basically opens up Bing Search to the popular AI chat feature. But Browse with Bing in…

SEO Specialist – Quidd ~ Remote (US)

Source: moz (en-US)

05/08/24

We’re looking for an experienced SEO specialist that is excited to shake up the world of digital collectibles, NFTs, and blockchain-based apps, games, and metaverses. Are you ready to make our traffic…

Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend

Source: Screaming Frog

By: screamingfrog

05/07/24

Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.

The state of SEO in 2024: Are you AI-ready?

Source: Search Engine Land

By: Barry Schwartz

05/06/24

In this webinar, learn what’s ahead and how to stay ahead.

SEO Specialist ~ insightsoftware ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/06/24

insightsoftware is a leading provider of reporting, analytics, and performance management solutions. Over 30,000 organizations worldwide rely on us to support business needs in the areas of accounting, finance, operations, supply chain, tax,…

We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/03/24

We had a year full of learnings from all of our Whiteboard Friday presenters. In case you missed them, here are the top 10 episodes from this year!

Content Planning and Budgets: Getting Ready for the Year Ahead

Source: moz (en-US)

04/26/24

With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you…

Daily Search Forum Recap: December 19, 2023

Source: SEO - Practical Ecommerce

By: Ann Smarty

04/25/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says there is no…

Google local search ranking algorithm strengthens “openness” signal

Source: Keyword Research - SEO Blog by Ahrefs

By: Si Quan Ong

04/23/24

However, Google does not recommend you change your business listing to be open 24 hours per day.

Daily Search Forum Recap: December 15, 2023

Source: Search Engine Land

By: Brad Smith

04/23/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Agency dashboard has…

Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Source: Search Engine Land

By: Salesforce

04/23/24

Leading U.S. marketing company Cox Media Group has reportedly been pitching the “futuristic” service to brands on platforms like LinkedIn.

SearchBot December update: User samples and new prompts

Source: Search Engine Land

By: Janet Driscoll Miller

04/19/24

SearchBot user samples, new prompts, and more!

Search Engine Land’s commitment to use generative AI responsibly

Source: SEO - Practical Ecommerce

By: Ann Smarty

04/18/24

Here’s our policy on the use of generative AI and what you should expect from Search Engine Land.

Google: Video Is Not The Main Content Of The Page Error Spike

Source: General SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

04/17/24

There has been a surge in complaints from site owners and publishers who are seeing the

How Will SGE Impact Your Organic Traffic?

Source: Search Engine Land

By: Greg Jarboe

04/17/24

Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.

Daily Search Forum Recap: December 11, 2023

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

04/17/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We saw more extreme Google…

OpenAI On ChatGPT GPT-4 Getting Lazier

Source: Search Engine Land

By: Barry Schwartz

04/16/24

OpenAI responded to the complaints that ChatGPT’s GPT-4 is getting

7 key metrics to measure content effectiveness

Source: Search Engine Land

By: Adam Tanguay

04/16/24

Learn why a holistic evaluation will help you gauge success.

Google Ads updates Cryptocurrencies and related products policy

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

04/12/24

Advertisers will need to be certified and meet Google’s specific requirements. The new policy takes effect in January 2024.

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