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SEO Tools and Data Analysis

Includes tools, techniques, and reporting for SEO analysis.

August Brings Significant Changes in AI Overviews Rollout and Behavior

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/31/24

August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. From variations between logged-in…

Global SEO & SMM Manager ~ Thermo Fisher ~ In-Office (Basingstoke, UK)

Source: Search Engine Land

By: Eric Enge

12/23/24

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our…

Bing Scrollable Search Result Snippets

Source: Search Engine Land

By: Tom Demers

12/23/24

Bing now lets you scroll within a specific search result snippet. So if you are looking at a specific search result, that specific snippet, you can scroll through, until you get to…

Google Local Service Ads Changes In Validation Logic For Bid Modifications

Source: SparkToro

By: Rand Fishkin

12/23/24

Some advertisers received an email from Google this week with the subject line, “Changes in validation logic for bid modifications.” This email was sent to Google Local Service Ads advertisers who potentially…

SEO Specialist ~ Plaid ~ $102.6-141.5k ~ Remote (US)

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

12/19/24

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands…

SEO & CRO Manager ~ Destify ~ $80-100k ~ Remote (US)

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

12/18/24

Who We Are: We are Destify! We focus on our people, our culture, and our technology. We have completely changed the way couples book their destination weddings by combining exceptional technology and…

Advanced Xpath Functions for the Screaming Frog SEO Spider – Screaming Frog

Source: Screaming Frog

By: Mark Porter

12/17/24

One of the most powerful features of the Screaming Frog SEO Spider is the ability to scrape whatever information you want from a website in bulk using custom extractions. I have previously…

Google Search adds Internet Archive’s Wayback Machine links to about this page

Source: Screaming Frog

By: Mark Porter

12/17/24

This comes after Google dropped the cache link from the search results.

SEO Analyst ~ CMI Media Group ~ In-Office (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/17/24

Description Position at CMI Media Group CMI Media Group forward-thinking digital marketing agency dedicated to crafting compelling digital experiences. Our team is currently looking for an enthusiastic and knowledgeable SEO analyst to…

Google Updates Indexing API To Say Submissions Go Undergo Rigorous Spam Detection

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/17/24

Google has updated its Indexing API documentation to add a few things but the largest update talks about how “all submissions through the Indexing API undergo rigorous spam detection.” Plus, it says…

SEO Specialist ~ Duly Health and Care ~ $60-75k ~ Hybrid (Downers Grove, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/16/24

Duly Health and Care is seeking a dedicated SEO Specialist to enhance our digital presence and drive organic growth. With 2-3 years of experience in SEO, the ideal candidate will possess a…

How to boost audience engagement: Top strategies and techniques

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/24

Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.

SEO Writer (Part-Time, Contract) ~ Klarity Health ~ Remote (US)

Source: Google Search Central Blog

12/12/24

Looking for a freelance blog and web page writer to write SEO-optimized blog articles and web pages for www.helloklarity.com. Candidates must speak English as their native language and preferably live or previously…

🧠 Community Wisdom: Improving internal communication, working on retention, increasing your odds of getting promoted, when to do SOC 2 compliance, and more

Source: Blog – Nick LeRoy

By: Nick LeRoy

12/11/24

Community wisdom 199

SEO French Content Specialist (PT, Contract) ~ Canva ~ Remote (UK)

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

12/11/24

Job Description Join the team redefining how the world experiences design. Hey, g’day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time…

Google Clarifies Indexing API Quota and Pricing Information

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/24

Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing…

Is it time to rethink your Google Ads strategy?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/24

Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.

Does generative AI save time in PPC?

Source: Search Engine Land

By: Barry Schwartz

12/10/24

Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.

Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/10/24

In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.

Google Ads Introduces New Masthead Format Requirements Page

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/10/24

Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.

ChatGPT for PPC: 17 strategic prompts you can use today

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

12/09/24

Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

Source: Lenny's Newsletter

By: Kiyani

12/07/24

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add.

SEO Associate Quality Analyst ~ Bentley Systems ~ Remote (US)

Source: General SEO - SEO Blog by Ahrefs

By: Chris Haines

12/05/24

Associate Quality Analyst, SEO   Location: Hybrid, Exton, PA or Home-based, US Position Summary: At Bentley Systems, we are committed to delivering outstanding digital experiences. We are looking for a detail-oriented Associate…

Technical SEO Executive ~ Evolved Search ~ £22k-£28k ~ In-Office (Newcastle, UK)

Source: Search Engine Land

By: Claire Brain

12/05/24

Company Description Evolved is an award-winning, dynamic, and ambitious performance marketing agency based in Newcastle-upon-Tyne. We differentiate ourselves by providing game-changing results for our clients, acquired thanks to deep knowledge, constant learning, and…

SEO Content Writer/Editor (FT or Contract) ~ Lexigate LLC ~ $1.8k/month ~ Remote (WW)

Source: Search Engine Land

By: Jon Clark

12/04/24

About Us: Lexigate is a cutting-edge SEO agency dedicated to helping businesses improve their online visibility and drive organic traffic through effective search engine optimization strategies. Our team is passionate about delivering…

SEO Specialist ~ Fairway ~ $60k-$75k ~ Remote (US)

Source: moz (en-US)

12/04/24

We are seeking a talented SEO Specialist to join our dynamic marketing team. The ideal candidate will be passionate about all things related to search engine optimization and have a proven track…

New Google tools to boost first-party data strategies

Source: Search Engine Land

By: Edna Chavira

12/03/24

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

YouTube Algorithm & SEO Questions Answered

Source: SEOSLY

By: Olga Zarr

12/03/24

A few months ago, we posted some answers about how YouTube ranking is affected by various variables and factors – YouTube SEO questions and answers, if you will. Well, the YouTube Liaison…

Google Ads New Shopping Trends, Sync, AI & More Ad Features

Source: SparkToro

By: Rand Fishkin

12/03/24

Google Ads announced a number of updates yesterday, across new reporting, shopping tools and more ad features, including, of course, AI ad features. “To help retailers maximize success and stay nimble in…

SEO Growth Manager ~ Sotheby’s ~ $100k-$120k + Bonus ~ Hybrid (New York, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/29/24

ABOUT SOTHEBY’S Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels…

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