SEO News & Articles

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Category: SEO Tools and Data Analysis

  • Advanced Xpath Functions for the Screaming Frog SEO Spider – Screaming Frog

    Advanced Xpath Functions for the Screaming Frog SEO Spider – Screaming Frog

    One of the most powerful features of the Screaming Frog SEO Spider is the ability to scrape whatever information you want from a website in bulk using custom extractions. I have previously written about using XPath for custom extractions, which is a great place to get started if you’re interested…

    Screaming Frog
    https://www.screamingfrog.co.uk/blog/advanced-xpath-screaming-frog/
  • Google Search adds Internet Archive’s Wayback Machine links to about this page

    Google Search adds Internet Archive’s Wayback Machine links to about this page

    This comes after Google dropped the cache link from the search results.

    Screaming Frog
    https://www.screamingfrog.co.uk/advanced-xpath-screaming-frog/
  • SEO Analyst ~ CMI Media Group ~ In-Office (US)

    SEO Analyst ~ CMI Media Group ~ In-Office (US)

    Description Position at CMI Media Group CMI Media Group forward-thinking digital marketing agency dedicated to crafting compelling digital experiences. Our team is currently looking for an enthusiastic and knowledgeable SEO analyst to play a vital role in our continued growth and success. What You’ll Do: As a pivotal member of our team, you’ll be at…

    Search Engine Roundtable
    https://www.seroundtable.com/google-disavowing-toxic-links-38587.html
  • Google Updates Indexing API To Say Submissions Go Undergo Rigorous Spam Detection

    Google Updates Indexing API To Say Submissions Go Undergo Rigorous Spam Detection

    Google has updated its Indexing API documentation to add a few things but the largest update talks about how “all submissions through the Indexing API undergo rigorous spam detection.” Plus, it says that attempts to abuse the Indexing API “may result in access being revoked.”

    Search Engine Roundtable
    https://www.seroundtable.com/chatgpt-search-open-38588.html
  • SEO Specialist ~ Duly Health and Care ~ $60-75k ~ Hybrid (Downers Grove, US)

    SEO Specialist ~ Duly Health and Care ~ $60-75k ~ Hybrid (Downers Grove, US)

    Duly Health and Care is seeking a dedicated SEO Specialist to enhance our digital presence and drive organic growth. With 2-3 years of experience in SEO, the ideal candidate will possess a strong understanding of SEO strategies, tools and content creation. This role requires an analytical mindset, creativity in content strategy, and a commitment to…

    Search Engine Roundtable
    https://www.seroundtable.com/google-search-console-api-24-hour-view-no-38582.html
  • How to boost audience engagement: Top strategies and techniques

    How to boost audience engagement: Top strategies and techniques

    Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.

    Search Engine Roundtable
    https://www.seroundtable.com/google-ads-ai-generated-reports-38573.html
  • SEO Writer (Part-Time, Contract) ~ Klarity Health ~ Remote (US)

    SEO Writer (Part-Time, Contract) ~ Klarity Health ~ Remote (US)

    Looking for a freelance blog and web page writer to write SEO-optimized blog articles and web pages for www.helloklarity.com. Candidates must speak English as their native language and preferably live or previously lived in the U.S. or Canada. Possibility for full-time exists for the right candidate. Ideal skills and experience Solid knowledge of how to…

    Google Search Central Blog
    https://developers.google.com/search/blog/2024/12/recent-data-search-console
  • 🧠 Community Wisdom: Improving internal communication, working on retention, increasing your odds of getting promoted, when to do SOC 2 compliance, and more

    🧠 Community Wisdom: Improving internal communication, working on retention, increasing your odds of getting promoted, when to do SOC 2 compliance, and more

    Community wisdom 199

    Blog – Nick LeRoy
    https://nickleroy.com/blog/with-great-data-comes-great-seo-responsibility/
  • SEO French Content Specialist (PT, Contract) ~ Canva ~ Remote (UK)

    SEO French Content Specialist (PT, Contract) ~ Canva ~ Remote (UK)

    Job Description Join the team redefining how the world experiences design. Hey, g’day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point. Where and how you can…

    General SEO – SEO Blog by Ahrefs
    https://ahrefs.com/blog/seo-potential/
  • Google Clarifies Indexing API Quota and Pricing Information

    Google Clarifies Indexing API Quota and Pricing Information

    Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. Also corrected a documentation error for DefaultRequestsPerMinutePerProject quota (it’s always been a 380 quota).”

    Search Engine Roundtable
    https://www.seroundtable.com/google-search-console-new-date-picker-24-hour-view-38563.html
  • Is it time to rethink your Google Ads strategy?

    Is it time to rethink your Google Ads strategy?

    Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.

    Search Engine Roundtable
    https://www.seroundtable.com/google-search-console-performance-report-compare-bug-38555.html
  • Does generative AI save time in PPC?

    Does generative AI save time in PPC?

    Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.

    Search Engine Land
    https://searchengineland.com/bing-webmaster-tools-releases-copilot-beta-449082
  • Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

    Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

    In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.

    Search Engine Roundtable
    https://www.seroundtable.com/google-search-console-insights-google-analytics-data-gone-38552.html
  • Google Ads Introduces New Masthead Format Requirements Page

    Google Ads Introduces New Masthead Format Requirements Page

    Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.

    Search Engine Roundtable
    https://www.seroundtable.com/bing-webmaster-tools-rolls-out-copilot-beta-38549.html
  • ChatGPT for PPC: 17 strategic prompts you can use today

    ChatGPT for PPC: 17 strategic prompts you can use today

    Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.

    General SEO – SEO Blog by Ahrefs
    https://ahrefs.com/blog/small-business-seo-tools/
  • “Education” Isn’t Enough: How to Market When Information is Dirt Cheap

    “Education” Isn’t Enough: How to Market When Information is Dirt Cheap

    In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add.

    Lenny’s Newsletter
    https://www.lennysnewsletter.com/p/community-wisdom-fun-games-to-do
  • SEO Associate Quality Analyst ~ Bentley Systems ~ Remote (US)

    SEO Associate Quality Analyst ~ Bentley Systems ~ Remote (US)

    Associate Quality Analyst, SEO   Location: Hybrid, Exton, PA or Home-based, US Position Summary: At Bentley Systems, we are committed to delivering outstanding digital experiences. We are looking for a detail-oriented Associate Quality Analyst, SEO to join our team. This role involves rigorous testing of our web applications to ensure they meet our high standards…

    General SEO – SEO Blog by Ahrefs
    https://ahrefs.com/blog/seo-resources/
  • Technical SEO Executive ~ Evolved Search ~ £22k-£28k ~ In-Office (Newcastle, UK)

    Technical SEO Executive ~ Evolved Search ~ £22k-£28k ~ In-Office (Newcastle, UK)

    Company Description Evolved is an award-winning, dynamic, and ambitious performance marketing agency based in Newcastle-upon-Tyne. We differentiate ourselves by providing game-changing results for our clients, acquired thanks to deep knowledge, constant learning, and years of experience managing digital marketing strategies. With ambitious growth plans, there’s never been a more exciting time to join the Evolved team….

    Search Engine Land
    https://searchengineland.com/analyze-seo-competitors-448886
  • SEO Content Writer/Editor (FT or Contract) ~ Lexigate LLC ~ $1.8k/month ~ Remote (WW)

    SEO Content Writer/Editor (FT or Contract) ~ Lexigate LLC ~ $1.8k/month ~ Remote (WW)

    About Us: Lexigate is a cutting-edge SEO agency dedicated to helping businesses improve their online visibility and drive organic traffic through effective search engine optimization strategies. Our team is passionate about delivering measurable results, and we are looking for a skilled Content Writer who understands the intricacies of SEO and can craft content that ranks…

    Search Engine Land
    https://searchengineland.com/advanced-google-search-operators-388355
  • SEO Specialist ~ Fairway ~ $60k-$75k ~ Remote (US)

    SEO Specialist ~ Fairway ~ $60k-$75k ~ Remote (US)

    We are seeking a talented SEO Specialist to join our dynamic marketing team. The ideal candidate will be passionate about all things related to search engine optimization and have a proven track record of improving organic search rankings and driving valuable traffic to websites. As an SEO Specialist, you will be responsible for developing and…

    moz (en-US)
    https://moz.com/blog/best-ai-tools-for-developers
  • New Google tools to boost first-party data strategies

    New Google tools to boost first-party data strategies

    Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

    Search Engine Land
    https://searchengineland.com/elevate-your-data-strategy-from-cookies-to-universal-consent-and-preferences-448884
  • YouTube Algorithm & SEO Questions Answered

    YouTube Algorithm & SEO Questions Answered

    A few months ago, we posted some answers about how YouTube ranking is affected by various variables and factors – YouTube SEO questions and answers, if you will. Well, the YouTube Liaison posted a number of short video answers around the YouTube algorithm and YouTube SEO over the past week that I wanted to share.

    SEOSLY
    https://seosly.com/blog/guide-to-se-ranking/
  • Google Ads New Shopping Trends, Sync, AI & More Ad Features

    Google Ads New Shopping Trends, Sync, AI & More Ad Features

    Google Ads announced a number of updates yesterday, across new reporting, shopping tools and more ad features, including, of course, AI ad features. “To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, today at our annual Think Retail event we shared some new updates to Google tools,” Google wrote.

    SparkToro
    https://sparktoro.com/blog/new-research-we-analyzed-332-million-queries-over-21-months-to-uncover-never-before-published-data-on-how-people-use-google/
  • SEO Growth Manager ~ Sotheby’s ~ $100k-$120k + Bonus ~ Hybrid (New York, US)

    SEO Growth Manager ~ Sotheby’s ~ $100k-$120k + Bonus ~ Hybrid (New York, US)

    ABOUT SOTHEBY’S Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning…

    Search Engine Roundtable
    https://www.seroundtable.com/bing-webmaster-tools-data-bing-yahoo-38492.html
  • Unanswered Comments Do Not Hurt Your Google Search Rankings & SEO

    Unanswered Comments Do Not Hurt Your Google Search Rankings & SEO

    Martin Splitt from Google said that having unanswered comments on your site or webpages does not negatively hurt your rankings in Google Search and is not a bad SEO thing. He said Google Search does not look to see of your comments get answered or do not get answered.

    Search Engine Land
    https://searchengineland.com/seo-projection-448580
  • SEO Specialist (Contract) ~ Mindlance ~ In-Office (Atlanta, US)

    SEO Specialist (Contract) ~ Mindlance ~ In-Office (Atlanta, US)

    Company Description Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com. Job Description Job Title: SEO Specialist Location: Atlanta, GA Duration: 6 Months Job Description: Assess editorial optimization opportunities for new and existing content and create project plans for…

    Search Engine Roundtable
    https://www.seroundtable.com/google-search-console-recommendations-live-38479.html
  • Google Search ranking bug is now resolved

    Google Search ranking bug is now resolved

    The four-plus day ranking bug, that kicked off around the same time of the August core update is now fixed.

    Search Engine Roundtable
    https://www.seroundtable.com/google-analytics-adds-merchant-center-recommendations-38462.html
  • Google AI Overviews Impacted By Core Algorithm Updates

    Google AI Overviews Impacted By Core Algorithm Updates

    Google core updates, such as the August 2024 core update, seem to directly impact if a site shows in the Google AI Overviews or not. Google did say quality is a benchmark for showing in the AI Overviews, plus we know featured snippets and many other search features are all impacted by Google core algorithmic…

    moz (en-US)
    https://moz.com/blog/ai-tools-for-automation-productivity
  • What winning video advertising creative looks like in 2024

    What winning video advertising creative looks like in 2024

    Here’s how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.

    Search Engine Land
    https://searchengineland.com/11-essential-seo-elements-you-should-be-tracking-448498
  • 🧠 Community Wisdom: Coping with burnout, handling too much scope, prioritizing internal tools, including a failed startup on your resume, and more

    🧠 Community Wisdom: Coping with burnout, handling too much scope, prioritizing internal tools, including a failed startup on your resume, and more

    Community Wisdom 195

    Search Engine Roundtable
    https://www.seroundtable.com/google-search-console-indexing-reports-delayed-7-days-38456.html