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Includes tools, techniques, and reporting for SEO analysis.

Digging deeper into the E-E-A-T Knowledge Graph 2023 update

Source: Search Engine Land

By: Nicola Agius

02/28/24

More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals.

Google Ads best practices: The good, the bad and the balancing act

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

02/27/24

Challenging Google Ads’ best practices is a tough but necessary path to achieve PPC excellence. Here’s what you need to know.

Google Maps Local Listings Are Now “Photo-First” Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/24

Google is now showing, in some regions,

Microsoft Officially Relaunches The Old pubCenter As New

Source: moz (en-US)

02/27/24

Here is an interesting announcement from Microsoft, announcing the new launch of Microsoft pubCenter – which is actually not new, it is from 2006 and had a slow painful death. But Microsoft…

Google Search can now help verify an image’s origins

Source: Search Engine Land

By: Nicola Agius

02/22/24

More context, if you bother to look.

Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%

Source: Search Engine Land

By: Nicola Agius

02/21/24

Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%. Comparing it to last quarter, Google was only up 3% and Microsoft was up 8%….

Can I bend your ear about bendy phones?

Source: Search Engine Land

By: Alex Klugerman

02/21/24

This is a terrible place for a phone, but a cool party trick.

Survey: Marketers reducing ad platform investments

Source: Search Engine Land

By: Nicola Agius

02/20/24

Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.

TikTok is piloting 15-minute video upload limits for select users

Source: Evolving SEO

By: Dan Shure

02/20/24

Creators were previously only able to upload videos with a maximum time limit of 10 minutes.

How to lead, mentor and motivate your SEO team

Source: Content Marketing - SEO Blog by Ahrefs

By: Ryan Law

02/20/24

Elevate your SEO team leadership skills with insights on setting meaningful KPIs, fostering diverse talents, and optimizing your workflow.

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