Source: Andrew Hutchinson. Read the original article TL;DR Summary of Google’s Latest Demand Gen Ad Tools Update Google has introduced AI-powered image and video enhancements for Demand Gen campaigns, including animated images…
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SEO Specialist ~ Cantaloupe, Inc. ~ $70,000 – $80,000 ~ Remote (US)
Source: jilllynndesign. Read the original article Cantaloupe, Inc. is a global technology leader powering self-service commerce. Cantaloupe offers a comprehensive suite of solutions including micro-payment processing, self-checkout kiosks, mobile ordering, connected point…
New YouTube Brand Pulse report tracks every brand mention
Source: Anu Adegbola. Read the original article YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.
Snapchat Tests ‘Bitmoji Plaza’ Virtual Interaction Option on Web
Source: Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat’s New Bitmoji Plaza: A Basic Metaverse Experience on the Web Snapchat introduces Bitmoji Plaza, a simple 3D digital space where users…
Facebook’s Shutting Down its Gaming Creator Program
Source: Andrew Hutchinson. Read the original article TL;DR Summary of Facebook to Retire Gaming Creator Program in 2026, Shifting Focus Away from Gaming Streamers Facebook is ending its Gaming Creator Program by…
YouTube Opens the Door for Previously Banned Creators to Return to the App
Source: Andrew Hutchinson. Read the original article TL;DR Summary of YouTube’s New ‘Second Chance’ Program for Banned Creators YouTube has officially launched a pilot “second chance” program allowing some permanently banned creators…
Google Provides Insights Into the Latest Halloween Search Trends
Source: Andrew Hutchinson. Read the original article TL;DR Summary of Top Halloween Costume Trends and Insights from Google’s Frightgeist 2025 Google’s Frightgeist 2025 reveals the hottest Halloween costume trends, including popular picks…
YouTube Provides AI-Powered Data on Content Impact
Source: Andrew Hutchinson. Read the original article TL;DR Summary of YouTube’s New AI-Powered Brand Pulse Report Enhancing Content Impact Insights YouTube’s Brand Pulse Report leverages AI-driven multi-modal analysis to track brand mentions…
Meta Adds More Languages to AI Translations for Reels
Source: Andrew Hutchinson. Read the original article TL;DR Summary of Meta Expands AI Translations for Reels to Hindi and Portuguese Meta has extended its AI-powered translation and lip-sync features for Reels to…
SEO/GEO Specialist ~ Perrill ~ $70k-$80k ~ Hybrid, Minnetonka MN (US)
Source: jilllynndesign. Read the original article Perrill is an award-winning digital marketing agency that exists to power businesses to win online. We are in search of a SEO/GEO Specialist with 3-5+ years…
LinkedIn Limits Competitor Analysis for Non-Paying Company Pages
Source: Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn’s Competitor Analytics Moves to Paid Access LinkedIn’s Competitor Analytics tool, previously free, will now limit non-paying users to comparing performance against…
Instagram Tests Reels Algorithm Control Options
Source: Andrew Hutchinson. Read the original article TL;DR Summary of Instagram Introduces New Algorithm Control for Reels Content Instagram is rolling out a new feature allowing users to manually customize their Reels…
Meta Updates Marketing API To Put More Focus on AI Targeting Tools
Source: Andrew Hutchinson. Read the original article TL;DR Summary of Meta Marketing API Updates Enhance Ad Placement Flexibility and AI Targeting Meta is updating its Marketing API to allow limited ad spend…
Google Announces AI Training Programs for SMBs
Source: Andrew Hutchinson. Read the original article TL;DR Summary of Google’s New AI Training Program Empowers SMBs Google has launched the “Make AI Work for You” program, offering tailored AI education for…
Meta to launch no-ads subscriptions in the UK
Source: Anu Adegbola. Read the original article Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.
AI and SEO in 2025: AI Optimization Guide for SEOs
Source: Olga Zarr. Read the original article TL;DR Summary of The Ultimate Guide to AI SEO Optimization in 2025 AI SEO is not a new discipline but an evolution of traditional SEO…
Sr. Content Marketing Manager (SEO, AI) ~ Authentic8 ~ $110-135k ~ Remote (US)
Source: SEOJobs. Read the original article At Authentic8, we empower organizations to redefine how digital investigations are conducted in an increasingly complex online world. With Silo for Research, our industry-leading solution, we…
My Exact 7-Step Framework for Brand SEO (With Templates)
Source: Despina Gavoyannis. Read the original article TL;DR Summary of Brand SEO Playbook: How to Get Seen, Trusted, and Chosen in AI-Powered Search Brand SEO has become essential as AI-powered search engines…
An AI Glossary
Source: Lenny Rachitsky. Read the original article TL;DR Summary of The Top 20+ Most Common AI Terms Explained, Simply This guide breaks down **20+ essential AI terms** such as LLM, transformers, and…
The Expert-Reviewed Guide to Automotive SEO
Source: Mateusz Makosiewicz. Read the original article TL;DR Summary of Automotive SEO: A Comprehensive Guide to Boosting Your Auto Business Online Automotive SEO is essential for local visibility, helping dealerships, repair shops,…
Google Says URL Extensions Still Don’t Matter (HTM vs HTML)
Source: barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Does Removing “.html” From URLs Impact SEO? Google’s John Mueller confirms that URL extensions like .html or .htm do not affect…
Google Search Adds Emoji Answer Feature
Source: barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New Emoji Copy Feature in Search Results Google is experimenting with an integrated emoji copy feature directly within its…
Google Expands AI Mode To India
Source: barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Expands AI Mode in Search Labs to India Google has officially launched AI Mode in Search Labs for users in…
Google Business Profiles Tests Social Profile Links Above Google Posts/Updates
Source: barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Moving Social Profile Links Above Posts in Business Profiles Google is currently testing a new layout for Business Profiles…
Google Search Undisclosed Blue Answer
Source: barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Answer Box Test in Search Results Google appears to be testing a new answer box highlighted in blue (or…
Google Testing Slim Light Blue Vertical Bar By Search Result Snippets
Source: barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Light Blue Bar Experiment in Search Results Google is testing a light blue bar on the left side of…
Navigating SEO Leadership in Affiliate Marketing Industries
The article explores the integral role of an SEO leader within affiliate marketing companies, particularly focusing on how they build competitive strategies in saturated markets like iGaming, sports betting, and personal finance.
Understanding Google’s November 2024 Core Update: What You Need to Know
Google has started rolling out its November 2024 core update, which is expected to influence search rankings over the coming weeks. This update is part of Google’s ongoing effort to improve the quality of search results, and it stresses the importance of high-quality content.
Understanding the Latest Google Search Ranking Volatility and Feature Changes
The article discusses the recent fluctuations in Google search ranking positions, highlighting significant volatility, and announces the discontinuation of the Sitelinks Search Box feature. In addition, it covers updates involving generative AI in Bing and Google, alongside some new advertising formats in search results.
Google’s New Leadership: What It Means for AI and SEO
Google has announced a significant leadership change with the appointment of a new Chief Technologist. This shift indicates a strategic realignment focusing on advancements in AI and advertising technologies, potentially impacting how SEO professionals approach optimization strategies.
Mastering AI Visibility: How to Optimize for ChatGPT and Other LLM Tools
As AI becomes central to search functionality, brands are inquiring about methods to ensure their visibility in AI/LLM tools like ChatGPT and Gemini. The challenge lies in obtaining accurate guidance on optimizing content for these tools.
Enhance Your SEO Strategy with Webinars and Virtual Events
This article explores strategies to enhance the reach and impact of webinars and virtual events by incorporating seamless integration techniques for lead nurturing, personalized follow-ups, and social media engagement. The focus is on creating a scalable on-demand strategy that continuously engages audiences, ultimately benefiting SEO by driving more traffic and improving user engagement metrics.
How Google’s Continuous Scroll Testing Could Impact SEO Strategies
Google’s testing of a continuous scroll feature in its search results interface could significantly change user interaction patterns. This innovation aims to provide a more seamless user experience by enabling users to see more results without the need to click through multiple pages.
How AI is Revolutionizing PPC Campaigns: A Game-Changer for Digital Marketers
The article explores how AI technologies are transforming PPC (Pay-Per-Click) advertising, enhancing targeting precision, automating reporting, and ultimately improving the efficiency, effectiveness, and ROI of paid search campaigns.
How Tech Companies Like Kandji Are Shaping SEO Careers
This article explores the unique responsibilities and career opportunities for SEO specialists within the tech industry, focusing on a role at Kandji, a prominent Apple device management and security platform. It highlights the integration of SEO strategies into tech services and products, aiming to elevate visibility and user engagement.
Understanding the Strategic Role of a Senior SEO Associate in Today’s Competitive Industries
The recent job posting by ezCater for a Senior SEO Associate highlights the growing demand for SEO professionals skilled in handling competitive and fast-paced industries. This underscores a broader trend where SEO roles are becoming pivotal to business strategies, particularly in tech-driven fields like food service platforms.
“Unveiling Google’s Continuous Conversational Search: Revolutionizing How We Query”
Google is experimenting with a Continuous Conversational Search feature within the Google Search app. This new capability allows users to have an ongoing conversation with the app by refining search queries using follow-up statements, similar to AI chat functionalities like Google Gemini.
Google Experiments with Continuous Scroll on Desktop: What It Means for SEO
Google is experimenting with continuous scrolling in their search results pages on desktop. This feature, already familiar to mobile users, allows users to scroll seamlessly down the page without needing to manually load additional sets of results. The test is aimed at enhancing user experience and engagement.
Mastering Internal Linking: Boost Your SEO and User Experience
The recent article highlights the significance of establishing an effective internal linking structure for enhancing user experience and SEO performance. By optimizing navigation through strategic internal links, websites can boost engagement, improve page authority distribution, and subsequently achieve better search engine rankings.
Unpacking the SEO Manager’s Role in Modern Performance Marketing
The article discusses the critical responsibilities of an SEO Manager, especially in the context of performance marketing. The SEO Manager’s role involves implementing organic search strategies to enhance business outcomes, primarily through driving unprotected family volumes into the company.
“The Essential Role of SEO Program Managers in Today’s Market”
The article discusses the increasing demand for SEO Program Managers in the industry, highlighting a specific job opportunity at ComplyRight. This trend reflects the recognized importance of managing comprehensive SEO strategies in large organizations.
Unlocking the Potential of Google’s New Business Links for Search Ad Engagement
Google is experimenting with a new feature called Business Links, designed to boost engagement in search ads by using AI-enhanced customizable headlines. This feature lets advertisers tailor headlines to target different customer intents within the same advertisement, potentially increasing clicks and interactions.
How Google’s Resumption of Political Ads Impacts Your SEO Strategy
Google announced that it will lift its temporary halt on U.S. election-based ads starting November 11. This pause was initially implemented on November 5, presumably to maintain the integrity of the ad landscape during an election period. Political advertisers will now be able to utilize Google’s advertising platform once again, impacting online visibility and informational dissemination during the election cycle.
Strategic Leadership: The Key to Successful SEO Account Management
The article discusses the crucial role of an SEO Account Manager at Growth Plays, highlighting the need for strategic leadership, excellent client management, and project management skills to drive successful SEO campaigns. This position emphasizes the importance of understanding B2B SEO intricacies.
Exploring the Growing Demand for SEO Specialists in the Sports Betting Industry
The article highlights the growing demand for SEO specialists in niche industries such as sports betting. It focuses on the role of SEO experts in digital media companies, especially in the sports betting market, emphasizing the need for tailored SEO strategies to drive digital growth in this competitive sector.
Navigating Google’s Helpful Content Update: A Blueprint for Success
The article provides a detailed blueprint for crafting content that remains useful and relevant in the wake of Google’s Helpful Content Update (HCU). It emphasizes the need for high-quality, user-focused content that meets the criteria set by Google’s latest search algorithm adjustments.
Unlocking the Power of SEO Outreach: Essential Roles and Strategies
The role of an SEO Outreach Specialist is becoming increasingly important in the digital marketing landscape. As companies look to build authoritative backlinks and foster relationships, outreach specialists are tasked with researching and managing vendor relationships, implementing new strategies, and optimizing existing campaigns. This shift underscores the growing importance of strategic relationships in SEO.
Navigating TikTok’s Uncertain Future: What SEO Professionals Need to Know
With former President Trump’s potential return to the political stage, the possibility of a TikTok ban in the United States resurfaces, causing uncertainty for advertisers that leverage the platform’s extensive reach. This scenario impacts the SEO strategies of brands targeting TikTok’s 170 million American users, requiring them to reconsider their approach and potentially diversify their social media marketing tactics.
Boost Your B2B SEO with Effective Meta-Data Strategies
The recent job listing by Refrigerative Supply Ltd. highlights the growing importance of meta-data strategies in B2B SEO. The role of a Digital Content and SEO Specialist focuses on enhancing page rankings through effective meta-data analysis and implementation. Additionally, creating engaging website content such as customized landing pages and banners is pivotal to driving online sales.
SparkToro V2: Expanding Horizons to the UK and Canada
SparkToro has launched its updated version, SparkToro V2, now providing support in the United Kingdom and Canada. This expansion enables users to access valuable audience insights across these regions, further enhancing the tool’s utility for marketers seeking to understand and reach specific demographics.
