Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article
TL;DR Summary of Handoff’s Content Marketer Role: Drive Growth with SEO-Driven Construction Industry Content
Handoff is an AI-powered platform transforming construction project management with real-time cost data and contractor-focused workflows. The company seeks a Content Marketer to produce high-quality, SEO-optimized content across blogs, emails, social media, and landing pages. Candidates should have 3–6+ years in content marketing or SEO, strong writing skills, and the ability to consistently deliver conversion-focused content in a fast-paced startup environment. Attractive benefits and equity are offered, with a preference for experience in construction or blue-collar industries.
Optimixed’s Overview: Elevate Your Career as a Content Marketer at a Cutting-Edge Construction Tech Startup
About Handoff and Its Mission
Handoff is revolutionizing the construction industry by providing an AI agent that helps remodelers automate estimating, improve operational efficiency, and secure more projects. The platform leverages real-time cost data and intuitive workflows designed specifically for contractors, supporting over 10,000 monthly active users and managing $6 billion in annualized project volume.
Role Responsibilities
- Execute a consistent weekly content schedule across blogs, websites, emails, and social media channels.
- Create SEO-focused blog posts targeting high-intent keywords to increase organic traffic.
- Develop compelling, conversion-oriented copy for landing pages, emails, and product pages.
- Repurpose content into multiple formats including social posts and video scripts to maximize reach.
- Collaborate cross-functionally with Marketing, Product, and Sales teams to gather insights and rapidly publish content.
- Analyze content performance metrics and refine messaging to resonate with contractor owner-operators.
Ideal Candidate Profile
- 3 to 6+ years experience in B2B SaaS content marketing, SEO, or editorial roles.
- Proficient in writing clear, concise, and engaging content with a strong SEO foundation.
- Ability to work under tight deadlines while maintaining high quality and clarity.
- Experience with multiple content formats and a strong bias for action and iteration.
- Bonus: Experience writing for construction, contractor, or blue-collar audiences and familiarity with CMS, SEO tools, and analytics platforms.
Benefits and Work Environment
Handoff offers a competitive salary plus equity, unlimited paid time off, comprehensive medical, dental, and vision insurance, retirement plans, and flexible spending accounts. The company fosters a distributed and inclusive work culture with hubs in Austin, São Paulo, and Buenos Aires, emphasizing equal opportunity and a harassment-free workplace.
