Digital Marketing & Strategy Manager (SEO/GEO/AEO/SEM)

04/13/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Manager Role at Accertify

Accertify is hiring a Digital Marketing Manager to lead its revenue marketing efforts, focusing on SEM, PPC, and conversion optimization. The role requires expertise in website management, paid media strategies, and data-driven engagement across global markets. Candidates should be proficient with tools like ZoomInfo, 6Sense, Pardot, Salesforce, and Google Ads, alongside strong technical skills in HTML, JavaScript, and CSS. This hybrid position offers competitive salary and comprehensive benefits in a growth-oriented environment.

Optimixed’s Overview: Driving Revenue Growth through Advanced Digital Marketing Leadership

Role and Responsibilities

The Digital Marketing Manager at Accertify is pivotal in building a high-performance revenue engine by overseeing comprehensive digital marketing channels. Key duties include:

  • Conducting a full audit and optimization of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns.
  • Launching display advertising and remarketing to boost brand visibility and engagement.
  • Converting anonymous web traffic into qualified leads via sophisticated tracking and lifecycle management.
  • Managing the website and inbound ecosystem, ensuring seamless integration with CRM and marketing automation tools.

Essential Skills and Tools

Success in this role demands proficiency in:

  • Technical website management including coding and content curation.
  • Expertise in organic and paid acquisition strategies like SEO, GEO, AEO, SEM, and paid media optimization.
  • Designing and managing email nurture campaigns, lead scoring, and funnel management to align marketing with sales readiness.
  • Advanced use of marketing analytics and A/B testing to continuously improve campaign performance.
  • Implementing omnichannel tracking and marketing operations to ensure accurate attribution and data flow.

Technology Stack and Qualifications

The ideal candidate is fluent with a modern marketing tech stack, including but not limited to:

  • ZoomInfo and 6Sense for market intelligence and intent data.
  • Liminal or similar for first-party data utilization.
  • Pardot for marketing automation and journey building.
  • Salesforce for CRM and pipeline management.
  • Google Ads, LinkedIn Ads, and Google Analytics 4 for digital advertising and insights.
  • Proficiency in HTML, JavaScript, and CSS to maintain and optimize website functionality.

A bachelor’s degree and strong project management capabilities are also required, alongside the ability to collaborate cross-functionally.

Work Environment and Benefits

Accertify offers a hybrid work model based in Itasca, IL, with a salary range of $130,000 to $150,000. The company emphasizes employee well-being through robust health benefits, paid time off, financial growth opportunities, career development, and wellness programs. This role is ideal for candidates eager to lead impactful digital marketing initiatives within a trusted global risk management platform.