TL;DR
Google Ads is testing “Strong” and “Strongest” match labels despite previous backlash, and will migrate certain features to AI Max starting September 1, 2026. New updates include a customer acquisition report and a “View call report” link in the Phone Call conversions report. Google crawlers send various HTTP requests, including less common types like HEAD and DELETE, primarily for JavaScript.
Key Developments
- Google Ads is testing “Strong” and “Strongest” match labels, initially announced in June.
- Google Ads will migrate Automatically created assets and campaign-level broad match settings to AI Max on September 1, 2026.
- A new Google Ads feature allows reporting on new customers acquired without changing bidding strategies.
- Google Ads added a “View call report” link to the Phone Call conversions leads report.
- Google’s crawlers send HTTP requests like HEAD, OPTIONS, PUT, PATCH, and DELETE, mainly for JavaScript.
Optimixed Analysis
The introduction of “Strong” and “Strongest” match labels in Google Ads, despite prior criticism, suggests Google is committed to refining its ad targeting capabilities. The migration to AI Max indicates a shift towards more automated and AI-driven ad management, which could impact advertisers’ control over campaign settings. The new customer acquisition report feature may offer valuable insights without requiring changes to existing bidding strategies. The expanded HTTP request types by Google crawlers highlight the complexity of modern web interactions, particularly with JavaScript-heavy sites.
