Daily Search Forum Recap: July 2, 2025

07/02/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google June 2025 Core Update and Latest Search Engine Developments

The Google June 2025 core update has begun causing ranking volatility as of early July. John Mueller clarified that links do not influence core updates. Bing is testing new UI changes by moving Copilot Search to the forefront, while Google experiments with labeled e-commerce cards. Additionally, Microsoft Advertising is retiring Target CPA and ROAS bidding strategies, and Google will ban ads for pill presses starting September 2025.

Optimixed’s Overview: Key Insights on Search Engine Updates and Advertising Policy Changes in Mid-2025

Google June 2025 Core Update Launch and Effects

Google announced the rollout of its June 2025 core update on June 30, with noticeable ranking fluctuations appearing by July 2. This update marks another significant algorithm change aimed at improving search result relevance. Early signs indicate ongoing volatility, suggesting that website rankings may continue to shift over the coming days.

Clarifications on Links and Core Updates

Google’s John Mueller addressed misconceptions regarding the role of backlinks in core updates, stating that links do not impact how these updates function. This insight helps SEO professionals focus on other ranking factors during core update periods.

Bing’s Interface Enhancements and Google’s E-Commerce Features

  • Bing repositioned its Copilot Search tab to the first spot on the search bar menu and renamed the “All” tab to “Web,” signaling a shift in user experience design.
  • Google is testing new e-commerce cards that feature an “at a glance” label alongside product categories, enhancing product visibility directly on search results pages.

Advertising Platform Changes and Restrictions

  • Microsoft Advertising will retire Target CPA and Target ROAS bidding options on August 4, 2025, merging them with Max Conversions and Max Conversion Value strategies to streamline campaign management.
  • Google Ads will ban advertisements for tablet and pill presses starting September 1, 2025, categorizing these as dangerous products and restricting their promotion.

Additional Industry Updates

Other notable developments include Google’s ongoing investment in data center infrastructure, AI-driven improvements in search and coding practices, and various changes in digital marketing strategies influenced by advances in artificial intelligence.