Google loses key DMCA claims against SerpApi in scraping lawsuit

Google has 21 days to amend part of its lawsuit after the court found its SearchGuard allegations were not sufficiently supported.

Source:
Search Engine Land

Daily Search Forum Recap: July 22, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search is now using Gemini 3.5 Flash-Lite, its latest optimized AI model. Google’s lawsuit against SerpApi for scraping its search results was tossed. Google updates its optimize crawl budget help documentation…

Source:
Search Engine Roundtable

Google Updates Its Optimize Your Crawl Budget Document: Conservative Crawl Capacity Limit

Google has updated its Optimize your crawl budget page, it said to "improve clarity, terminology consistency, and flow." One thing that is new in the document is that Google said that "Every site starts with the same default, conservative crawl capacity limit."

Source:
Search Engine Roundtable

Google Lawsuit Against SerpApi Over Scraping Search Results Has Been Dismissed

Last December, Google sued SerpApi over scraping its search results, and now a court has granted SerpApi’s motion to dismiss the case. U.S. District Judge Yvonne Gonzalez Rogers dismissed these claims with leave to amend, giving Google 21 days to refile its complaint if it can demonstrate authorization from copyright owners.

Source:
Search Engine Roundtable

Computer and browser use in Codex (5 real examples)

Watch now | 🎙️ I show you exactly how I use browser use and computer use in Codex to QA my app, manage LinkedIn, and shop for Hawaii, including the under-prompting trick that makes frontier models work harder

Source:
Lenny’s Newsletter

Your DAM solved the library problem. The activation problem is next.

Centralized, tagged, governed. And still slow. Here’s what your DAM was never designed to do.

Source:
Search Engine Land

Google Local Review Replies Not Displaying

Another day, another bug with Google local, specific with reviews. Today’s bug is that the review replies are not showing up for many. This is a new widespread bug, that seems to be impacting all Google Business Profiles.

Source:
Search Engine Roundtable

How semantics and topical authority improve local SEO

Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.

Source:
Search Engine Land

Google Search Using Gemini 3.5 Flash-Lite

Google Search said it is now using the latest Gemini model named 3.5 Flash-Lite. It is being used for agentic search experiences, but also likely for Google AI Overviews and AI Mode. Google wrote, "3.5 Flash-Lite is also rolling out in Google Search," on the company news blog.

Source:
Search Engine Roundtable

Google AI Mode & ChatGPT Testing Cards Citations At Bottom

Both Google AI Mode and OpenAI ChatGPT results are testing placing the citation cards on the bottom. AI Mode is doing this thing that anchors you to the bottom of the answer, directly to the citation card. ChatGPT is doing this thing that loads a citation box overlay on click.

Source:
Search Engine Roundtable

The data-backed case for publishing less content

Publishing more articles won’t always improve SEO. Learn how indexing, crawl budget, and content pruning can drive better results.

Source:
Search Engine Land

How to build a brand presence on Reddit in 2026

Looking to build an organic brand presence on Reddit? Follow these key steps.

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Social Media Today – Latest News

Does topical authority matter in AI search?

New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time.

Source:
Search Engine Land

Social media is becoming less social

A new report suggests that people are feeling pressured to post online and have reduced their app activity as a result.

Source:
Social Media Today – Latest News

Social insights fail to reach decision-makers: Here’s what the numbers say

Just 14% of social media professionals feel their organization is able to use social data properly.

Source:
Social Media Today – Latest News

Alphabet Google Ad Revenue Up 14.5%

Google reported its earnings today, its Q2 2026 earnings report showed search ad revenues up by 14.5% at $81.6 billion and overall revenue was up 24% at $119.8 billion. As you know, I specifically like to dig in as best as I can on the search ad revenue side to see how Google Ads has performed.

Google’s ad revenue was up again year-over-year, with an increase of 14…

Source:
Search Engine Roundtable

Google Ads rolls out video campaign groups globally

Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns.

Source:
Search Engine Land

Google Ads Moves Missed Opportunities From Labs To Recommendations Tab

Google Ads has moved the formerly known as "Missed Growth Opportunities" from Labs into the official Recommendations tab and under the new name of "Missed Opportunities." This shows you your missed clicks, conversions and conversion value metrics.

Source:
Search Engine Roundtable

Google Ads Sets 6 Month Timeline For Appeals

Google Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months. Google wrote, "Starting July 21, 2026, the option to appeal a policy decision directly from your Google Ads account will not be available for policy decisions made more than 6 months prior."

Source:
Search Engine Roundtable

The 4-step health check for your target ROAS and CPA

Your bidding strategy is only as good as the targets behind it. Validate them with practical formulas and real campaign data.

Source:
Search Engine Land