Daily Search Forum Recap: June 30, 2025

Posted on June 30, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Daily Search Forums Recap: Google Updates, Ads Issues, and AI Tests

The past few days saw significant Google Search ranking volatility, likely due to an unconfirmed update. Google Ads experienced API outages, affecting campaign management and prompting Microsoft Advertising to advise manual updates. Additionally, Google is testing AI Mode in Chrome’s search bar across desktop and Android platforms. Microsoft also reported removing over a billion ads to enhance trust and safety.

Optimixed’s Overview: Key Developments in Search Engine Trends and Advertising Platforms

Significant Search Ranking Volatility and Google’s Unconfirmed Update

On June 28th, the SEO community observed notable fluctuations in Google Search rankings, suggesting a possible update that Google has not officially acknowledged. This incident underscores the ongoing dynamic nature of search algorithms and the importance of monitoring ranking changes closely.

Google Ads API Outages Impacting Advertisers

Google Ads encountered technical difficulties with their APIs, causing disruptions in ad campaign management. Although Google’s status dashboard reported no issues, the problem was significant enough that Microsoft Advertising advised users to manually update their accounts instead of relying on Google Imports during this period.

Microsoft Advertising’s Trust and Safety Measures

  • Microsoft Advertising reported the removal or restriction of over one billion ads in an effort to maintain platform integrity.
  • More than 475,000 advertiser accounts were suspended over the last year, reflecting stringent enforcement of advertising policies.

Google’s Structured Data Support and New Experimental Features

Contrary to earlier promises, Google has reduced support for certain structured data types, impacting SEO strategies that rely on rich snippets. Meanwhile, Google is rolling out a new approach to broad match keyword experiments within existing campaigns to deliver faster and more reliable results.

Emerging AI Integrations in Search

Google is currently testing an AI Mode feature embedded in the Chrome search bar on both desktop and Android devices, initially available in the US and India. This integration hints at the increasing role of AI in enhancing search experiences.

Additional Insights and Industry Feedback

  • Google Search Console does not display expanded “fan-out” queries generated by AI; it only shows the exact user queries.
  • SEO experts recommend turning off Google’s “Found by Google” feature to prevent random dead product pages from appearing in feeds.
  • New AI-driven analytics tools are emerging, including keyword filters and SERP overviews, helping marketers better understand search performance.