Digital Marketing Manager (SEO/Local/SEM)

04/13/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Manager Opportunity at E&K Contractors in Toledo, OH

E&K Contractors, a reputable construction firm in Toledo, Ohio, is seeking a Digital Marketing Manager to lead their online growth efforts. The role requires expertise in SEO, paid advertising, content management, and campaign analytics to drive more qualified leads and brand visibility. Candidates should have 3+ years of experience and a strong ability to manage multiple digital channels effectively. Competitive salary and benefits are offered in this full-time, in-person position.

Optimixed’s Overview: Boosting Local Construction Business Growth Through Expert Digital Marketing Leadership

About the Company and Role

E&K Contractors, established in 1978, is a well-known construction company serving Northwest Ohio and Southeast Michigan. With a strong local reputation and A+ BBB rating, they provide a diverse range of contracting services including sewer repair, excavation, and concrete work. The company is now focused on expanding its digital footprint by hiring a skilled Digital Marketing Manager based in Toledo, OH.

Key Responsibilities

  • Develop and implement comprehensive digital marketing strategies to increase leads, inbound calls, and brand awareness.
  • Manage SEO efforts including keyword research, on-page optimization, and improving local search rankings.
  • Plan and execute paid advertising campaigns on platforms like Google Ads and social media to maximize ROI.
  • Enhance website performance focusing on user experience and conversion optimization.
  • Create and oversee social media content aligned with marketing goals and brand messaging.
  • Track, analyze, and report campaign metrics using tools such as Google Analytics to inform strategy adjustments.
  • Collaborate with leadership and external vendors to ensure marketing activities are cohesive and impactful.

Candidate Qualifications

  • Minimum of 3 years’ experience in digital marketing with proven success across multiple channels.
  • Proficient in SEO techniques, paid media management, website content management (WordPress preferred), and performance analysis.
  • Strong organizational, communication, and data interpretation skills to drive continuous improvement.
  • Experience with marketing automation and content creation is advantageous.
  • Background in construction or related service industries is a plus but not mandatory.

Compensation and Benefits

The position offers a competitive salary range of $55,000 to $90,000 annually, commensurate with experience, plus performance bonuses. Additional benefits include health insurance and paid time off, supporting employee well-being and work-life balance.

Summary

This Digital Marketing Manager role at E&K Contractors presents an excellent opportunity for a self-driven marketing professional to make a significant impact within a stable, family-owned construction business. By leveraging digital channels strategically, the company aims to enhance its market presence and lead generation in the competitive construction sector of Northwest Ohio.